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Kieko’s Journey: Adapting to Inspire a Culture of Empathy

Careers

Kieko’s Journey: Adapting to Inspire a Culture of Empathy

How Three Women Footballers Reshaped My Views on Leadership

Behind the Scenes

How Three Women Footballers Reshaped My Views on Leadership

Celebrating the Launch of our New Federation Football Kits

Behind the Scenes

Celebrating the Launch of our New Federation Football Kits

Unlocking a World of Abilities: Stories of Inclusion at adidas

Culture

Unlocking a World of Abilities: Stories of Inclusion at adidas 

01Kieko’s Journey: Adapting to Inspire a Culture of Empathy

02How Three Women Footballers Reshaped My Views on Leadership

03Celebrating the Launch of our New Federation Football Kits

04Unlocking a World of Abilities: Stories of Inclusion at adidas 

Behind the Scenes

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Discover a world of both work and joy in sport

While the rest of world works, we want those who play. Are you ready?

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videos

Under The Tongue | The Untold Story of Football's Most Iconic Boot

Dec 11, 2024 • Behind the Scenes

Under The Tongue | The Untold Story of Football's Most Iconic Boot

Danny MacAskill rides adidas HQ

Oct 05, 2024 • Behind the Scenes

Danny MacAskill rides adidas HQ

Inside the Archive: 75 Years of adidas Products

Aug 16, 2024 • Behind the Scenes

Inside the Archive: 75 Years of adidas Products

Trinity Rodman at adidas HQ: Exclusive Behind the Scenes Footage

Aug 01, 2024 • Behind the Scenes

Trinity Rodman at adidas HQ: Exclusive Behind the Scenes Footage

Celebrating 75 Years of adidas

Jul 15, 2024 • Behind the Scenes

Celebrating 75 Years of adidas

27 adidas Employees on the Business Trip of a Lifetime

Jul 03, 2024 • Behind the Scenes

27 adidas Employees on the Business Trip of a Lifetime

How We Made the Fastest Shoe on Earth

May 08, 2024 • Innovation

How We Made the Fastest Shoe on Earth

James Harden Talks about Designing Harden Vol 8

Mar 28, 2024 • Behind the Scenes

James Harden Talks about Designing Harden Vol 8

PERSPECTIVES #inspireinclusion at adidas

Mar 15, 2024 • Culture

PERSPECTIVES #inspireinclusion at adidas

Honoring Black Excellence: Designing the Future

Mar 11, 2024 • Culture

Honoring Black Excellence: Designing the Future

Let’s Talk About Design: Our adidas x KoRn Collab

Dec 14, 2023 • Behind the Scenes

Let’s Talk About Design: Our adidas x KoRn Collab

Adi Down Under: How a Group of adidas Employees Experienced the FIFA Women’s World 2023

Jul 28, 2023 • Behind the Scenes

Adi Down Under: How a Group of adidas Employees Experienced the FIFA Women’s World 2023

Meet Your Future Colleagues

Jul 01, 2023 • Careers

Meet Your Future Colleagues

Meet Your Future Colleague: Helen

Jul 01, 2023 • Careers

Meet Your Future Colleague: Helen

Meet Your Future Colleague: Fabian

Jul 01, 2023 • Careers

Meet Your Future Colleague: Fabian

Meet Your Future Colleague: Thomas

Jul 01, 2023 • Careers

Meet Your Future Colleague: Thomas

Meet Your Future Colleague: Afope

Jul 01, 2023 • Careers

Meet Your Future Colleague: Afope

Join us

CAREERS.ADIDAS-GROUP.COM

Sep 02, 2025 • culture

How Jürgen Klinsmann Builds Environments For Teams to Thrive

Celebrating the People Who Fuel Success

May 20, 2025 • culture

Celebrating the People Who Fuel Success

BY Nico Lorenz & Jon Greenhalgh

Ironman World Champion Patrick Lange Shares His Secrets to Success

Sep 09, 2025 • culture

Ironman World Champion Patrick Lange Shares His Secrets to Success

BY Jon Greenhalgh

From Prototype to the Pitch: How We Created a Football ‘Supershoe’

Sep 11, 2024 • innovation

From Prototype to the Pitch: How We Created a Football ‘Supershoe’

BY Hannes Schäfke and Harry Miles

HER TEAM: Elevating Japanese Girls in the World of Football

Mar 13, 2025 • culture

HER TEAM: Elevating Japanese Girls in the World of Football

BY Tamaki Machi

How Hamburger SV Inspired a Return to Topflight Football

Oct 21, 2025 • behind the scenes

How Hamburger SV Inspired a Return to Topflight Football

BY Albina Imeri

How to Land an Internship at adidas

Sep 19, 2024 • careers

How to Land an Internship at adidas

BY Mehgan Hannay

Celebrating impact at adidas: The story of the United Voices Employee Resource Group

Oct 02, 2024 • purpose

Celebrating impact at adidas: The story of the United Voices Employee Resource Group 

Taking Action to Change Lives Through Sport

Jul 10, 2025 • culture

Taking Action to Change Lives Through Sport

BY Benjamin Ludwig

A Designer’s Debrief: Jacqueline King on the Paris Olympics and Paralympics 2024

Aug 26, 2024 • innovation

A Designer’s Debrief: Jacqueline King on the Paris Olympics and Paralympics 2024

Feb 10, 2025 • behind the scenes

Behind the 2025 Brand Campaign: We All Need Someone to Make Us Believe You Got This

BY Markus Oettig & Alex Gatewood

THIS IS #INSIDE3STRIPES

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Inclusion Starts With Amsterdam 💜⚽ As part of adidas’ Global Week of Inclusion 2025, our Amsterdam team came together to celebrate the undeniable power of sport to change lives - reminding us that inclusion is not just something we talk about, it’s something we live. We had the privilege of welcoming Edwin and Annemarie van der Sar, who shared their deeply personal journeys of recovery after surviving brain hemorrhages - stories of resilience, vulnerability, and strength that inspired us all. Through their foundation, “The Class”, they empower young people with obtained brain injuries to rebuild confidence, rediscover their strengths, and reconnect with life through movement, motivation, and mindset. We are proud to continuously collaborate, learn and get inspired from authentic and amazing individuals like Annemarie and Edwin, and having our local teams get an opportunity to support causes like these, because creating a world where everyone belongs — starts with us. 💜 #InclusionStartsWithAmsterdam

Friends & Family celebration at our North American HQ Last week, we brought together employees, friends, and family for a high-energy celebration at our adidas Village in Portland, Oregon. We welcomed nearly 3,000 guests for an evening of community, entertainment, and brand pride. Our highlight? Having our partner Damian Lillard celebrate with us, as part of his homecoming back to the Portland Trail Blazers. 🎵 DJ Donta kept the energy high throughout the evening before Tommy Richman closed out the night on a high note with his chart-topping single ‘Million Dollar Baby’. Huge thanks to everyone who joined us for this special moment of appreciation and connection, bringing our commitment to culture, creativity, and team spirit to life! 🙌 ✨ #inside3stripes #adidasNorthAmerica

Join us in welcoming the future of sport! 🎉 Yesterday marked the first day at the 3-Stripes for 78 new Future Talents – twice as many as last year, yet the few lucky ones of over 5,200 applicants who made it. Our 44 apprentices and 34 dual students are starting their journey of growth #inside3stripes across our HQ in Herzogenaurach, logistics hubs, and retail stores. This year, we’re expanding our training portfolio with two new programs: 👟 Sport & Fitness Management 🤖 Immersive Media Design (AI/AR) Off to a good start: From team building exercises to fun sport sessions, and a deep dive into our unique culture, we’ll onboard our Future Talents to the 3-Stripes family for a full week at our global HQ campus ‘World of Sports’. We’re proud to be on one team! You Got This. 💪 #ItStartsWithYou #adidasCareers #WorldOfSports #FutureTalents

🙌 Hands up for Patrick Lange 15 of our teammates – from rookies to experienced triathletes – won the chance to meet the three-time Ironman World Champion at our HQ last week. A dream come true: Patrick joined our team members for a track session, sharing his warm-up routine, training insights, and giving individual feedback on running technique. He also sat down with them to answer their most burning questions, such as: Where he gets his drive from? “When I struggle with motivation, I read the messages I get from people. It inspires me. Being a positive role model is what gets me out of bed in the morning.” 😉 You inspire us, too, Patrick. Keep setting records! #inside3stripes #ItStartsWithYou

IT STARTS WITH BRIAN Dive into Brian’s 15-year adidas journey - from loading stock on adidas trucks 🚛 to leading the Data & Analytics team 📊 across all North American distribution centers. With time, hard work, and 3-Stripes spirit, Brian proves that It Starts With You. “I started at adidas when I was just 19. With little experience, but a strong desire to learn and an insatiable curiosity. I dove into understanding our systems and processes. That hands-on experience, paired with support from incredible colleagues and mentors 🤝, helped me grow. Over the years, I moved from a Distribution Center associate into operations leadership, then into systems configuration and management, and now into my current role leading Data & Analytics 💼. I’ve worked with talented people from around the world who’ve shaped how I lead - not by having all the answers, but by building strong teams, encouraging collaboration, and helping others grow. adidas has given me a space to innovate, develop professionally, and contribute to a culture focused on solving meaningful problems together. I’m proud to be part of a team that brings that mindset to life every day.” Looking to grow your career in North America? 🌎 Visit our careers site. Your next chapter starts here. #ItStartsWithYou #inside3stripes

🏁🔥 Experiencing the thrill of motorsport with the Montoyas at our Brand Center in Bogotá. We hosted our partners and global motorsport legends Juan Pablo Montoya, former F1 racing driver, and his son Sebastián Montoya, currently in F2, for an exclusive meet & greet with our 3-Stripes community made of employees and consumers. Those lucky enough to secure a spot had the chance to ask questions, take photos with their idols, and grab a signature. 🙌 The event was a true celebration of what it means to push limits and strive for greatness. Speed, passion and performance took center stage! 🏎️💨 #inside3stripes #adidasMotorsport #ItStartsWithYou

✨ A.C.E. program: Empowering China’s next generation of design talent   Connecting with local consumers starts with investing in local design teams and talent. So, in 2024, we launched the ‘ADIDAS CREATOR EXPERIENCE program’ (A.C.E.) at our Creation Center Shanghai. 🌆   It offers young student designers hands-on experience in real product development – from ideation to commercialization. Guided by mentors, aspiring designers sharpen both their creative skills and business know-how. Young creators will grow with the 3-Stripes, bringing fresh perspectives and energy to our ‘China for China’ initiatives.   💪 This year’s challenge: Merging fashion, sport, and streetwear with Chinese cultural elements.   Thousands of applications poured in from top design schools worldwide.  23 finalists presented their work at our Greater China HQ in Shanghai.   📖 Read the full story on #inside3stripes   #ItStartsWithYou

Officially on campus: Our 2025 North America summer interns 😎   From over 7,000 applications to a final 33, we’re thrilled to welcome this talented group to our teams in:  📍 Portland  📍 LA  📍 Carlsbad  📍 Woodbridge   They’re bringing fresh ideas, new energy, and true 3-Stripes spirit. ✨  Let’s make it a summer to remember!   #inside3stripes #ItStartsWithYou

✨ Bringing our interns across North America together This past week, we celebrated Intern Immersion Week at adidas North America - a four-day experience designed to bring our interns together for connection, learning, and growth. 🤝📚 Interns from across the region met at our Portland HQ to take part in activations centered on community building, skill development, and challenges that stretched their creativity and problem-solving muscles. 💪 Moments like these reflect what makes our 3-Stripes internship program special: bringing people together, learning from each other, and creating experiences that shape future leaders. #adidasinternships #NationalInternDay #inside3stripes

⚽ HQ Moment: German Football Club Hamburger HSV in the house! The club’s Board Members Eric Huwer and Stefan Kuntz along with team captain Sebastian Schonlau and new-joiner Youssuf Poulsen brought energy, passion, and Bundesliga buzz to our campus. 💙 It was a dream come true for HSV fans among our colleagues: exclusive Q&As, jersey signings by the entire squad, and selfie moments with their heroes – all live on stage. And that’s not all: Employees and their friends and families watched the pros at an open training session in our Adi Dassler Stadium – an amazing chance to see elite football up close. Danke, HSV – for bringing the heat, the hype, and the heart. 🙌 #inside3stripes #adidasfootball #ItStartsWithYou

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