No matter how much information you put out there, some questions will always remain. We are looking forward to helping you out. However, before reaching out to us please check the below list of most frequently asked questions. This will give us more time to answer specifics and it saves you time waiting for our reply.
How and when was adidas AG founded?

adidas has its roots in Herzogenaurach, Germany. In 1920, Adi Dassler, the son of a shoemaker, crafted his first training shoes and laid the foundation for a long and successful company history. 

Adolf (called “Adi”) Dassler registered the company in 1949. The company’s name is derived from the given name and last name of its founder. If you want to find out more about the diverse and eventful years since our company’s foundation, you can read all about our history.

Who steers the company?

Our Executive Board consists of six members. Each Board member is responsible for a major business area within the company. Bjørn Gulden became adidas CEO effective January 1, 2023. Effective April 1, 2023, Bjørn Gulden is responsible for Global Brands. Other members of the Board are Arthur Hoeld, responsible for Global Sales, Harm Ohlmeyer, responsible for Finance, and Martin Shankland, who is responsible for Global Operations.

Where is adidas headquartered?

The headquarters of the adidas AG, called “World of Sports”, are located in Herzogenaurach, a small town in Bavaria, Germany. At the end of December 2022, 6.000 of the company's 59,258 employees worked at our campus-like headquarters. Click here for more information.

Which and where are the most important locations of the adidas AG?

The “World of Sports” in Herzogenaurach, Germany is the headquarters of adidas. Other major locations include Portland, Panamá, Amsterdam, Shanghai and Hong Kong. 

How many people does adidas employ?

At the end of December 2022, the company had 59,258 employees.

What is the composition of adidas AG's Supervisory Board?

As the company and its domestic affiliates together have more than 2,000 employees, the Supervisory Board is composed pursuant to the German Co-Determination Act (Mitbestimmungsgesetz – MitBestG) of eight members representing the shareholders and eight members representing the employees.

Whom do I contact at adidas regarding donations or charitable contributions?

All requests for corporate donations must be submitted in writing. Check out our Headquarters section for addresses. Please note: We receive many donation requests from deserving organizations every day and we regret we are unable to respond affirmatively to every need. If we are interested, the responsible department will get in touch with you.

How can I get updated about adidas on a regular basis?

You can get an overview of all social media activities of the adidas AG in our Social Space section or activate an RSS feed.

If you want to find out more about our brands visit

Which brands are part of adidas?

The adidas AG markets its products under the following brand names:
adidas: footwear, apparel and hardware such as bags and balls.

adidas Golf: golf footwear and apparel.

Five Ten: outdoor footwear.

What can I do about an adidas product I bought that is defective?

If you are dissatisfied with the quality of your adidas product, please contact your adidas retailer or online shop. There, your claim will be discussed competently with you and, if the claim is justified, the purchased item will be replaced. It is our aim to help you in a fast and uncomplicated way if you have a justified claim.

If you have ordered the product online, please see our Return Policy for detailed information.

Can I submit an idea (product/design idea) to adidas for evaluation?

No. Our policy is not to accept unsolicited submissions of designs, inventions or ideas from persons external to adidas. We appreciate your interest in our company and seek your cooperation by asking you not to submit any ideas to adidas. 

Where can I find out more about the way products of the adidas AG are manufactured?

adidas mainly manufactures its products through suppliers. Please refer to our Annual Report for more information on our supply chain approach.

Where can I buy adidas AG's products?

You can either shop directly online on the different brand online shops or check out the store search on the website. 


Where can I find information about job opportunities within adidas?

On our adidas Careers website you will find a list with all the positions that we are currently looking for and you can apply for them right away. For more information, please check out the Company section of the website to find out about life at adidas.

I can't find an open position that fits my profile, but still would like to send in an unsolicited application.

In that case, you may create a profile by going to the adidas Careers website and clicking the “My Applications” button in the top right-hand corner. This will take you to our job search page where you will find the ”My Profile” button on the top right-hand side of the screen. Here, you can set up a general profile within our system and also set up job search agents to be notified when jobs you are interested in become available.  

Although we do not accept unsolicited applications, you can update your profile to make it searchable by Recruiters. If you decide to do this, please ensure that your privacy settings allow you to be searchable either only in your country of residence or globally, depending on your preference. You can edit your privacy settings under “My Account.”

How can I apply to work in a different country?

You can select this in the “Search Jobs” section on our adidas Careers website.

I would like to complete an internship within the adidas AG.

You will find all information about our internships and programs in the Future Talents section on the adidas Careers website. In that section, you will find all the information needed to apply for our programs. Don’t forget to visit our Interview Preparation Tutorial for interview advice.

What profile should an ideal candidate have for a job within the adidas AG?

We have summarized some of our valued behaviors in the Company section of our adidas Careers website.

I have been invited for an interview. How do I get to the adidas locations worldwide?

The addresses of the main locations and headquarters of adidas are listed on our website, however, should your interview be in person, then your recruiting contact should provide you with the correct address for your interview. Also, make sure you prepare by checking out our Interview Preparation Tutorial. It also has tips on how to prepare in case your interview is virtual.

How can I contact the Media Relations team?

Please visit the Media Contact section. 

What does the Media Relations team do?

The Corporate Communication department is the contact point for business media worldwide and represents the company behind the brands. To contact the Corporate Communication department click here. For brand-related topics, please visit the brand news stream: and select your specific market. 

Where can I find the latest corporate news?

Please visit the Press Releases section of this website. If you want to receive our press releases for business and financial topics, please send us your contact details and we will put you on our mailing list.

When is your next press conference?

An overview of corporate events including quarterly earnings and the next annual press conference on occasion of full-year results can be accessed through our Financial Calendar. Dates are regularly updated.

Where can I find hi res video material/imagery about the company?

To see and download hi-res videos and images about the adidas company, visit our Multimedia Center.

How can I get updated about the company on a regular basis?

If you want to receive our press releases for business and financial topics, please send us your contact details and we will put you on our mailing list. 

You can also get an overview of all our social media activities in the Social Space section or activate an RSS feed.

If you want to find out more about our brands visit

In addition, our company blog Inside 3 Stripes features great stories of people who do not stop being an athlete when they enter the office. 

I am a student and need some information about adidas…

Our corporate website already offers a wide variety of information that can help you with your research. Our Annual Report is also a helpful source. If you want to learn more about our products, athletes and campaigns, check out our brand's news site:

As we receive many inquiries every day and due to limited capacities, we can, unfortunately, not support you as much as we would like to. Thus, we ask for your understanding that email inquiries will not be answered. 

Where is the adidas share listed?

The adidas AG share is listed on the German stock exchange in Frankfurt. The stock is part of the DAX index, which consists of the 40 major German companies.

What type of shares has adidas AG issued?

adidas AG has issued registered no-par-value shares (registered shares). 

When was adidas admitted to the DAX?

adidas was admitted to the DAX on June 19, 1998.

What is the adidas AG stock registration number?

The adidas AG stock registration number (ISIN) is DE000A1EWWW0.
The Reuters symbol is ADSG.F (Frankfurt) and the Bloomberg symbol is ADS.

Has adidas AG recently conducted a share split?

On May 11, 2006, the Annual General Meeting of adidas AG approved a share split in a ratio of 1:4. On June 6, 2006, prior to market opening, each existing share was divided into four adidas AG shares. As no new shares were issued, there was no dilutive effect. There has been no further share split since this event.

I am a US investor wanting to buy adidas shares. How can I do this?

US investors can buy adidas ADRs either through any broker licensed to buy and sell US securities or directly through Deutsche Bank Trust Company Americas (Deutsche Bank). Currently we have one ADR facility, the Level I facility. For more information on this facility please look here.

How can I get in contact with Deutsche Bank?

Contact details for registered and private ADR holders: 
Deutsche Bank Shareholder Services 
American Stock Transfer & Trust Company 
Peck Slip Station 
P.O. Box 2050 
New York, NY 10272-2050 

Toll-free number: +1 866 706 0509 
Direct dial: +1 718 921 8137 

Contact details for ADR brokers & institutional investors: 
Phone (US): +1 212 250 9100 
Phone (UK): +44 207 547 6500

Does the company have a direct stock purchase program?

No, the adidas AG does not offer a direct stock purchase program. Stocks must be purchased through a bank or broker.

What is the number of shares outstanding?

You can find the number of shares outstanding in the Share Details section or in our Annual Report.

What does the company's shareholder structure look like?

Visit our Annual Report for an overview of our shareholder structure.

What is the free float ratio of the capital stock?

The free float ratio of the capital stock is 100%.

What is the composition of adidas AG's Executive Board?

Our Executive Board is composed of six members who reflect the diversity and internationality of the company. Each member is responsible for a major business area within adidas.

What is the composition of adidas AG's Supervisory Board?

As the company and its domestic affiliates together have more than 2,000 employees, the Supervisory Board is composed pursuant to the German Co-Determination Act (Mitbestimmungsgesetz – MitBestG) of eight members representing the shareholders and eight members representing the employees.

How much dividend per share did adidas pay in the past years?

Please check out the Dividend Overview section to see the dividend per share development. 

When will the next Annual General Meeting take place?

All information related to General Meetings of adidas AG can be found here.

How and where can I register for the Annual General Meeting?

As of the day of convocation of the General Meeting, all information on participating in the General Meeting can be found here.

When will the next results be released?

Please take a look at the Financial Calendar section to see the upcoming events. 

Where do I find your Annual Report?

The Annual Report can be found here or in our Financial Publications section.

Where can I find information on issued bonds?

Any information related to issued bonds can be found here.

Does adidas report on its social and environmental policy and performance externally?

Since 2017, adidas discloses its financial and non-financial information in one combined publication, the adidas Annual Report. The current Annual Report can be found here.

In which countries are your products manufactured? And how many factories and/or suppliers are there?

We work with various independent factories and subcontractors globally. The majority of them is located in the Asia-Pacific region. For the exact numbers, please refer to the Sustainability chapter in our Annual Report.

How do you select and monitor your suppliers?

All suppliers must meet our Workplace Standards and proof there are no risk issues in their factories. If a factory does not meet our standards, we reject it or terminate the business relationship.  All potentially new factories are first checked by our sustainability team. In addition, monitoring compliance is carried out by commissioned third-party experts and independent auditors. Please refer to our Annual Report for more information on our supply chain approach.

What are the “Workplace Standards”?

The “Workplace Standards” are adidas’ supply chain code of conduct. The concept defines a contractual obligation under the manufacturing agreement adidas signs with its business partners. The Standards contain clear rules of conduct regarding environmentally sound, safe and healthy working conditions, fair wages and freedom of association, prohibition of excessive overtime and forced and child labor as well as protection against discrimination. They help adidas choose supply chain partners and monitor their performance as well as identify and help remediate problems. The Workplace Standards and supporting guidelines can be accessed here.

Are your products safe?

All our materials and product samples must pass standardized tests regarding biological and chemical safety. We use certain material specifications and procedures to ensure product quality as well as consumer-safety. With rigid compliance processes and updates we also want to ensure our consistent improvement in this area.

Are children working in your suppliers’ factories?

Our Workplace Standards state that our suppliers must not employ children who are less than 15 years old, or less than the age for completing compulsory education in the country of manufacture where such age is higher than fifteen. Compliance with this standard is checked regularly by internal and external auditors.

I’m a student doing a presentation/project work/a paper about adidas.

Where can I find information about...

... the company

Please go to the Profile section to find out more about the company. Get to know our Executive BoardSupervisory Board and learn more about our company strategy. Furthermore, you can see where our headquarters is located and find out more about some of our locations worldwide. In addition, our company blog Inside 3 Stripes features great stories of people who do not stop being an athlete when they enter the office.

… the history

All information about our founder Adi Dassler and the development of adidas into one of the most important companies in the sporting goods industry is summarized in the History section.

… products and campaigns

Please find detailed overviews and descriptions about all our products on the brand website

… production processes and sustainability approach

Please visit the Sustainability section and our latest Annual Report.

Where can I find multimedia material of...

… logos and corporate imagery

Please see our Multimedia Center.

… campaigns and product pictures and videos

Please visit to find detailed brand and product pictures.

I would like to complete an internship within the adidas AG.

Please refer to the Internships section on our adidas Careers website, where you will find all information about our internship programs. Please keep in mind that you need to be actively enrolled at university for the duration of the internship.

I would like to complete an internship at one of the company's subsidiaries worldwide.

If you want to do an internship somewhere other than at the adidas headquarters in Herzogenaurach, please apply directly to the subsidiary of the country you are interested in. However, please note that not all our locations offer an internship program. You can search for programs in your desired location on our adidas Careers website.

I would like to write my thesis with adidas.

It is possible to write a degree thesis in combination with an internship at our adidas headquarters. However, the decision on whether a thesis can be supported is always made by the respective department. Please mention in your application that you are considering preparing your degree thesis with us.

What job opportunities does adidas offer for graduates?

adidas offers a variety of opportunities for graduates. There are unique programs being developed with the goal of providing valuable experiences and resources that will fit your aspirations and take your career to greater heights. Please visit the Graduates section on our adidas Careers website for all information about openings in our programs and how to apply.

I’m just about to finish school. Are there any job opportunities for me at adidas?

At the adidas headquarters in Herzogenaurach, we offer an Apprenticeship Program which has been developed especially for secondary school candidates. Additionally, our Dual Study Program is geared towards high school graduates. Please see the Pupils section on our adidas Careers website for more details.