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Welcome to adidas Investor Relations. Here you will find information on topics such as the company’s performance, our share and financial events.

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Financial Publications

Annual Report 2025

Dashboard 2025

LINK TO WEBCAST Q1 2026 RESULTS RECORDING

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Press releases

June 23, 2026 • press releases

adidas continues share buyback program with second tranche

May 19, 2026 • press releases

adidas announces successful placement of € 500 million bond

April 29, 2026 • press releases

adidas records strong start to the year in the first quarter of 2026

See all

LATEST BRAND NEWS

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July 6, 2026

adidas Unveils ‘Trionda Final’ – The Official Match Ball for the Semi-Finals, Bronze Final and Final of the Fifa World Cup 26™

Today, adidas reveals TRIONDA FINAL - the Official Match Ball for the semi-finals, the third-place play-off and final of the FIFA World Cup 26™, desig...

July 4, 2026

adidas Introduces ‘Chaos Vs Control’ Pack Featuring New F50 and Predator Colourways

Today, adidas unveils the ‘Chaos vs Control’ pack, reigniting the on-pitch rivalry between the speed-driven F50 and the precision-engineered Predator....

July 3, 2026

adidas and University of Tennessee Officially Launch Partnership with Apparel Collection and Campaign Film with Peyton Manning

Today, adidas and the University of Tennessee launch their 10-year partnership, officially reuniting for the first time since 2014. The launch follows...

July 2, 2026

adidas and Penn State University Launch Partnership: adidas asserts “WE ARE HERE” with Nittany Lion Takeover and Apparel Collection

Penn State Athletics and adidas have officially begun a transformational 10-year partnership, with adidas becoming the Nittany Lions’ official footwea...

July 1, 2026

adidas unveils New CODECHAOS 27 Spikeless Golf shoe delivering enhanced comfort and traction

Today adidas is introducing the next iteration of its CODECHAOS performance golf footwear franchise – CODECHAOS 27 – a spikeless model designed to hel...

June 27, 2026

adidas Originals and BAPE® Continue to Lace Up Fans for FIFA WORLD CUP 2026™ with their Latest Collection

adidas Originals and BAPE® return with a new collection designed to bring together fans of the beautiful game for the FIFA WORLD CUP 2026™. At the hea...

June 23, 2026

adidas Originals and SP5DER Debut the F50 Formotion SP5DER in Their First Head to Toe Football Inspired Collection

With an unparalleled summer of football underway, adidas Originals and SP5DER return with a bold head-to-toe football inspired collection, including t...

June 22, 2026

adidas Originals, Brain Dead, and Disney Collaborate for a Football-Themed Collection during FIFA WORLD CUP 2026™

adidas Originals continues their ongoing collaboration with Brain Dead and Disney, this time joining all three forces to launch a collection inspired ...

June 22, 2026

adidas and GLO Brands B.V., debut ADIDAS PRO WORK, a new safety footwear range, combining performance, protection and style for the modern worksite

adidas and GLO Brands unveil ADIDAS PRO WORK, a new safety footwear range, engineered to meet the evolving demands of workers across industries, inclu...

June 19, 2026

adidas and The Royal Belgian Football Association Extend Their Partnership Until 2034

adidas and the Royal Belgian Football Association (RBFA) are pleased to announce that they have extended their partnership until 2034, adidas will the...

June 18, 2026

Brawl Stars and adidas Launch Multi-Phase Partnership Across Digital, Apparel, and an In-Person Fan Experience

adidas and hit mobile game Brawl Stars are teaming up on a multi-phase collaboration spanning digital gameplay and a real-world fan experience. The pa...

June 17, 2026

adidas Launches CLIMACOOL+ for a New Era of Cooling Innovation in Tennis

Today, adidas unveils CLIMACOOL+, a new fabric innovation engineered to help athletes perform in warm and humid conditions. This comes as the brand in...

June 17, 2026

adidas Expands Hybrid Training Offer With the Adizero Dropset Pro, Built for the Full Demands of the Hybrid Athlete, From Training Through To Race Day

adidas today announces the launch of the Adizero Dropset Pro, a new hybrid training shoe in the Adizero Dropset franchise, engineered for athletes who...

June 16, 2026

adidas Celebrates Lionel Messi with Special CODECHAOS Golf Shoe

To celebrate adidas football icon Lionel Messi and the start of Argentina’s title defense at the FIFA World Cup 2026™, adidas is releasing CODECHAOS M...

June 16, 2026

adidas and Mercedes-AMG PETRONAS F1 Team unveil Blue Wonder Collection – Honoring Motorsport Legacy for the team and fans who carry It Forward

Inspired by the 1955 high-speed car transporter, the collection celebrates a landmark piece of Mercedes-AMG PETRONAS F1 team history ahead of the Brit...

June 15, 2026

adidas Originals and Pharrell Williams Expand the VIRGINIA Universe with the VIRGINIA Vario FLAT EARTHER Suede Iteration

Grounded in craft, adidas Originals and Pharrell Williams introduce the next iteration of the VIRGINIA Vario FLAT EARTHER silhouette - now, in two sue...

June 11, 2026

adidas Signs WNBA Superstar Kelsey Plum, Building on its Roster of Elite Basketball Athletes

Today, adidas officially welcomes Los Angeles Sparks Guard and two-time WNBA Champion Kelsey Plum as the newest member of its growing roster of women’...

June 10, 2026

adidas and Real Madrid Extend Club Football’s Most Successful Partnership

adidas and Real Madrid C.F. today announce an 8-year extension to football’s most successful partnership, delivering unparalleled European, internatio...

June 8, 2026

The 19th Edition of adidas Eurocamp Spotlights A New Generation of Young Basketball Talent From Around The World

The premier pre-draft showcase brought together 70+ athletes, 12 top coaches, NBA and EuroLeague special guests, scouts, media and fans for three days...

June 8, 2026

adidas Tackles Tournament Heat With Cooling Innovations For FIFA World Cup 2026™

Today, adidas unveils its latest innovation in performance technology, the CLIMACOOL SYSTEM, designed to provide teams and players with unparalleled c...

June 6, 2026

adidas and Lionel Messi Present “El Último Tango”

adidas today reveals El Último Tango, a special-edition collection created to honor Lionel Messi’s final appearance on football’s biggest stage. Twent...

June 4, 2026

adidas and WhatsApp Team up to Transform the World's Most-Used Football Emoji into Trionda - The Official FIFA World Cup 2026™ Match Ball

Available from today and throughout the tournament, whenever fans use the football emoji on WhatsApp, they will see Trionda - the Official Match Ball ...

June 4, 2026

adidas Reimagines Its Handball And Volleyball Shoe, Unveiling The Crazyflight 7 – Built With More Cushioning And Energy Return To Help Athletes Jump Higher And Land Softer

adidas today unveils CRAZYFLIGHT 7, a totally revamped model designed for athletes looking to jump higher and land softer during indoor sports like vo...

June 4, 2026

adidas Originals Presents Larger than Life Lineup of ADISTAR XLG Sneakers for Fall/Winter 2026

Fresh off the back of its introduction last year, the adidas Originals ADISTAR XLG returns for Fall/Winter 2026 with an audacious new lineup of colorw...

June 3, 2026

adidas Originals and Willy Chavarria Launch “Comienza Con El Sueño” Collection Featuring Selección Nacional de México Apparel

As the world’s attention turns to football’s biggest stage ahead of this summer’s FIFA WORLD CUP 2026™ tournament, adidas Originals and Willy Chavarri...

June 1, 2026

adidas and New Zealand Rugby Drop Lifestyle Collection Inspired by Matchwear, Created for Streetwear

Today, adidas and New Zealand Rugby unveil a lifestyle collection designed for fans to express their fandom in the stadium and beyond. Reimagining cla...

May 28, 2026

adidas Originals and Coca-Cola® Celebrate the FIFA WORLD CUP 2026™ with a Collaborative Collection

adidas Originals and Coca-Cola® link up once again to present a bold new collection for FIFA WORLD CUP 2026™. Having first teamed up in 2002 for that ...

May 27, 2026

adidas Celebrates Iconic FIFA World Cup™ Moments with the Launch of the Bringback Collection

Today, adidas unveils the FIFA World Cup™ Bringback Collection - a celebration of some of the most iconic national team jerseys ever worn on football’...

May 26, 2026

adidas Basketball Introduces the Believe That. 1 Shoe, the Newest Budget-Friendly Addition to the Anthony Edwards Signature Line

Today, adidas Basketball and Anthony Edwards unveil the Believe That. 1. Built to help hoopers dominate at every level without breaking the bank, the ...

May 26, 2026

adidas Originals and Bad Bunny Return with the Ballerina in Vivid Red, Inspired by Puerto Rico’s Flamboyán Bloom

Following the successful launch of the Ballerina silhouette last year, adidas Originals and Bad Bunny introduce a new Vivid Red colorway, drawing insp...

KEY FACTS 2025

Net sales

€ 24,811 Million

Employees worldwide

64,938

Share price

Annual Report

investor relations contact

Adidas ag investor relations

World of Sports Adi-Dassler-Straße 1 91074 Herzogenaurach Germany

INVESTOR.RELATIONS@ADIDAS.COM

Investors

Investors

QUick Links

Financial Publications

Annual Report 2025

Dashboard 2025

LINK TO WEBCAST Q1 2026 RESULTS RECORDING

Press releases

Press releases

adidas continues share buyback program with second tranche

adidas announces successful placement of € 500 million bond

adidas records strong start to the year in the first quarter of 2026

LATEST BRAND NEWS

adidas Unveils ‘Trionda Final’ – The Official Match Ball for the Semi-Finals, Bronze Final and Final of the Fifa World Cup 26™

adidas Introduces ‘Chaos Vs Control’ Pack Featuring New F50 and Predator Colourways

adidas and University of Tennessee Officially Launch Partnership with Apparel Collection and Campaign Film with Peyton Manning

adidas and Penn State University Launch Partnership: adidas asserts “WE ARE HERE” with Nittany Lion Takeover and Apparel Collection

adidas unveils New CODECHAOS 27 Spikeless Golf shoe delivering enhanced comfort and traction

adidas Originals and BAPE® Continue to Lace Up Fans for FIFA WORLD CUP 2026™ with their Latest Collection

adidas Originals and SP5DER Debut the F50 Formotion SP5DER in Their First Head to Toe Football Inspired Collection

adidas Originals, Brain Dead, and Disney Collaborate for a Football-Themed Collection during FIFA WORLD CUP 2026™

adidas and GLO Brands B.V., debut ADIDAS PRO WORK, a new safety footwear range, combining performance, protection and style for the modern worksite

adidas and The Royal Belgian Football Association Extend Their Partnership Until 2034

Brawl Stars and adidas Launch Multi-Phase Partnership Across Digital, Apparel, and an In-Person Fan Experience

adidas Launches CLIMACOOL+ for a New Era of Cooling Innovation in Tennis

adidas Expands Hybrid Training Offer With the Adizero Dropset Pro, Built for the Full Demands of the Hybrid Athlete, From Training Through To Race Day

adidas Celebrates Lionel Messi with Special CODECHAOS Golf Shoe

adidas and Mercedes-AMG PETRONAS F1 Team unveil Blue Wonder Collection – Honoring Motorsport Legacy for the team and fans who carry It Forward

adidas Originals and Pharrell Williams Expand the VIRGINIA Universe with the VIRGINIA Vario FLAT EARTHER Suede Iteration

adidas Signs WNBA Superstar Kelsey Plum, Building on its Roster of Elite Basketball Athletes

adidas and Real Madrid Extend Club Football’s Most Successful Partnership

The 19th Edition of adidas Eurocamp Spotlights A New Generation of Young Basketball Talent From Around The World

adidas Tackles Tournament Heat With Cooling Innovations For FIFA World Cup 2026™

adidas and Lionel Messi Present “El Último Tango”

adidas and WhatsApp Team up to Transform the World's Most-Used Football Emoji into Trionda - The Official FIFA World Cup 2026™ Match Ball

adidas Reimagines Its Handball And Volleyball Shoe, Unveiling The Crazyflight 7 – Built With More Cushioning And Energy Return To Help Athletes Jump Higher And Land Softer

adidas Originals Presents Larger than Life Lineup of ADISTAR XLG Sneakers for Fall/Winter 2026

adidas Originals and Willy Chavarria Launch “Comienza Con El Sueño” Collection Featuring Selección Nacional de México Apparel

adidas and New Zealand Rugby Drop Lifestyle Collection Inspired by Matchwear, Created for Streetwear

adidas Originals and Coca-Cola® Celebrate the FIFA WORLD CUP 2026™ with a Collaborative Collection

adidas Celebrates Iconic FIFA World Cup™ Moments with the Launch of the Bringback Collection

adidas Basketball Introduces the Believe That. 1 Shoe, the Newest Budget-Friendly Addition to the Anthony Edwards Signature Line

adidas Originals and Bad Bunny Return with the Ballerina in Vivid Red, Inspired by Puerto Rico’s Flamboyán Bloom

KEY FACTS 2025

KEY FACTS 2025

Net sales

€ 24,811 Million

Employees worldwide

64,938

Share price

investor relations contact

Adidas ag investor relations

Popular

adidas Unveils ‘Trionda Final’ – The Official Match Ball for the Semi-Finals, Bronze Final and Final of the Fifa World Cup 26™

adidas Introduces ‘Chaos Vs Control’ Pack Featuring New F50 and Predator Colourways

adidas and University of Tennessee Officially Launch Partnership with Apparel Collection and Campaign Film with Peyton Manning

adidas and Penn State University Launch Partnership: adidas asserts “WE ARE HERE” with Nittany Lion Takeover and Apparel Collection

adidas unveils New CODECHAOS 27 Spikeless Golf shoe delivering enhanced comfort and traction

adidas Originals and BAPE® Continue to Lace Up Fans for FIFA WORLD CUP 2026™ with their Latest Collection

adidas Originals and SP5DER Debut the F50 Formotion SP5DER in Their First Head to Toe Football Inspired Collection

adidas Originals, Brain Dead, and Disney Collaborate for a Football-Themed Collection during FIFA WORLD CUP 2026™

adidas and GLO Brands B.V., debut ADIDAS PRO WORK, a new safety footwear range, combining performance, protection and style for the modern worksite

adidas and The Royal Belgian Football Association Extend Their Partnership Until 2034

Brawl Stars and adidas Launch Multi-Phase Partnership Across Digital, Apparel, and an In-Person Fan Experience

adidas Launches CLIMACOOL+ for a New Era of Cooling Innovation in Tennis

adidas Expands Hybrid Training Offer With the Adizero Dropset Pro, Built for the Full Demands of the Hybrid Athlete, From Training Through To Race Day

adidas Celebrates Lionel Messi with Special CODECHAOS Golf Shoe

adidas and Mercedes-AMG PETRONAS F1 Team unveil Blue Wonder Collection – Honoring Motorsport Legacy for the team and fans who carry It Forward

adidas Originals and Pharrell Williams Expand the VIRGINIA Universe with the VIRGINIA Vario FLAT EARTHER Suede Iteration

adidas Signs WNBA Superstar Kelsey Plum, Building on its Roster of Elite Basketball Athletes

adidas and Real Madrid Extend Club Football’s Most Successful Partnership

The 19th Edition of adidas Eurocamp Spotlights A New Generation of Young Basketball Talent From Around The World

adidas Tackles Tournament Heat With Cooling Innovations For FIFA World Cup 2026™

adidas and Lionel Messi Present “El Último Tango”

adidas and WhatsApp Team up to Transform the World's Most-Used Football Emoji into Trionda - The Official FIFA World Cup 2026™ Match Ball

adidas Reimagines Its Handball And Volleyball Shoe, Unveiling The Crazyflight 7 – Built With More Cushioning And Energy Return To Help Athletes Jump Higher And Land Softer

adidas Originals Presents Larger than Life Lineup of ADISTAR XLG Sneakers for Fall/Winter 2026

adidas Originals and Willy Chavarria Launch “Comienza Con El Sueño” Collection Featuring Selección Nacional de México Apparel

adidas and New Zealand Rugby Drop Lifestyle Collection Inspired by Matchwear, Created for Streetwear

adidas Originals and Coca-Cola® Celebrate the FIFA WORLD CUP 2026™ with a Collaborative Collection