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Welcome to adidas Investor Relations. Here you will find information on topics such as the company’s performance, our share and financial events.

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Financial Publications

Annual Report 2025

Dashboard 2025

REPLAY WEBCAST Q2 2026 RESULTS

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Press releases

July 30, 2026 • press releases

adidas grows top line 14% and achieves record sales in Q2

July 30, 2026 • press releases

Birgit Kretschmer to succeed Harm Ohlmeyer as CFO of adidas

June 23, 2026 • press releases

adidas continues share buyback program with second tranche

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LATEST BRAND NEWS

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August 3, 2026

adidas Originals and Hellstar Launch the MEGARIDE S2 in First Global Release

Following a series of highly sought-after and sold-out releases, adidas Originals and Hellstar are now gearing up for their first global release with ...

August 3, 2026

adidas honors rugby’s Antoine Dupont with a signature ADIZERO RS15 design

Today, adidas unveils the Antoine Dupont ADIZERO RS15, designed to honor the journey of one of the best rugby players in the world. Inspired by the va...

July 31, 2026

adidas Originals and Willy Chavarria Introduce the Pink Megaride

adidas Originals and Willy Chavarria introduce a pink colorway of the collaborative Chavarria Megaride AG sneaker. First unveiled at Willy Chavarria's...

July 30, 2026

Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup

The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every ...

July 29, 2026

adidas and Arte Antwerp Drop New Collection: An Ode to the Culture Of Football

Today, adidas and Belgian elevated streetwear label Arte Antwerp unveil the first drop from their FW26 collaborative collection, continuing their jour...

July 28, 2026

adidas by Stella McCartney launches performance running capsule, co-designed and fronted by Heptathlete Anna Hall

Today, adidas by Stella McCartney unveils the Anna Hall Capsule; an edit fronted and co-designed by one of the most exciting athletes in global track ...

July 27, 2026

adidas Originals and Pharrell Williams Introduce the VIRGINIA Adistar Jellyfish in Triple White

adidas Originals and Pharrell Williams launch the latest colorway for the acclaimed VIRGINIA Adistar Jellyfish, introducing the silhouette in a crisp ...

July 23, 2026

adidas unveils Originals Sport, bringing signature Originals style to Performance training

As personal style becomes just as important inside the gym as it is outside it, adidas is introducing Originals Sport - a new training collection that...

July 23, 2026

adidas Deepens its Commitment to Women's Basketball at WNBA All-Star Weekend Through a Collaboration with Ryoko Rain and Crazy Energy Player Exclusives

As President of adidas Women’s Basketball, Candace Parker is helping shape the brand’s vision to advance the women’s game by ensuring the perspectives...

July 21, 2026

adidas Originals Introduces the Brand New HYPERBOOST EUPHORIA Lifestyle Silhouette for Everyday Wear

Following the launch of the HYPERBOOST EDGE, introducing adidas’ latest midsole innovation, adidas Originals now unveils the HYPERBOOST EUPHORIA - a n...

July 20, 2026

adidas Originals and Edison Chen continue their creative partnership with the launch of a new colorway for the CLOT Superstar

adidas Originals and Edison Chen continue their ongoing creative dialogue with the launch of a new colorway for one of the brand's most iconic silhoue...

July 20, 2026

adidas announces multi-year partnership with Alpecin-Premier Tech and Fenix-Premier Tech cycling teams

Today, adidas and Wielerteam Ciclismo Mundial BV announce their new multi-year cycling partnership, which includes WorldTour teams Alpecin-Premier Tec...

July 17, 2026

adidas Reveals LA FINAL Campaign Starring Argentina and Spain

Today, adidas unveils LA FINAL, a new campaign featuring adidas federations Argentina and Spain, created to celebrate the FIFA World Cup 2026™ Final a...

July 15, 2026

adidas and New Zealand Rugby Unveil Match Jersey and Training Wear for Inaugural ‘Rugby’s Greatest Rivalry’ Tour

Herzogenaurach, 15 July 2026 – Today, adidas and New Zealand Rugby unveil a bespoke match jersey and training wear to celebrate the inaugural ‘Rugby’s...

July 15, 2026

adidas Unveils Three Heritage-Inspired Collections for The 2026 US Tennis Season, Reimagining Tennis Classics for The Modern Game

Today adidas unveils three new apparel collections for the 2026 US tennis season, bringing together heritage-inspired design, contemporary styling, an...

July 14, 2026

adidas Basketball Introduces Crazy Energy, A Lightweight Shoe Delivering Elite Traction and Comfort for The Next Generation of Hoopers

Today, adidas Basketball takes an ambitious next step for a new generation of hoopers with the release of Crazy Energy, a versatile shoe built with ad...

July 13, 2026

adidas Originals and Bad Bunny Drop the F50 Ghost Sprint ahead of the FIFA World Cup 2026™ Final

Today, adidas Originals and Bad Bunny return to the lineage of one of adidas Football’s most iconic speed franchises - the adidas F50. Reimagined as t...

July 7, 2026

adidas Basketball introduces BB.01, the First Shoe from Project: R.A.P.

Today, adidas Basketball introduces BB.01, the first performance basketball shoe built on Project: R.A.P. (Radical Athlete Perception), an innovation ...

July 6, 2026

adidas Unveils ‘Trionda Final’ – The Official Match Ball for the Semi-Finals, Bronze Final and Final of the Fifa World Cup 26™

Today, adidas reveals TRIONDA FINAL - the Official Match Ball for the semi-finals, the third-place play-off and final of the FIFA World Cup 26™, desig...

July 4, 2026

adidas Introduces ‘Chaos Vs Control’ Pack Featuring New F50 and Predator Colourways

Today, adidas unveils the ‘Chaos vs Control’ pack, reigniting the on-pitch rivalry between the speed-driven F50 and the precision-engineered Predator....

July 3, 2026

adidas and University of Tennessee Officially Launch Partnership with Apparel Collection and Campaign Film with Peyton Manning

Today, adidas and the University of Tennessee launch their 10-year partnership, officially reuniting for the first time since 2014. The launch follows...

July 2, 2026

adidas and Penn State University Launch Partnership: adidas asserts “WE ARE HERE” with Nittany Lion Takeover and Apparel Collection

Penn State Athletics and adidas have officially begun a transformational 10-year partnership, with adidas becoming the Nittany Lions’ official footwea...

July 1, 2026

adidas unveils New CODECHAOS 27 Spikeless Golf shoe delivering enhanced comfort and traction

Today adidas is introducing the next iteration of its CODECHAOS performance golf footwear franchise – CODECHAOS 27 – a spikeless model designed to hel...

June 27, 2026

adidas Originals and BAPE® Continue to Lace Up Fans for FIFA WORLD CUP 2026™ with their Latest Collection

adidas Originals and BAPE® return with a new collection designed to bring together fans of the beautiful game for the FIFA WORLD CUP 2026™. At the hea...

June 23, 2026

adidas Originals and SP5DER Debut the F50 Formotion SP5DER in Their First Head to Toe Football Inspired Collection

With an unparalleled summer of football underway, adidas Originals and SP5DER return with a bold head-to-toe football inspired collection, including t...

June 22, 2026

adidas Originals, Brain Dead, and Disney Collaborate for a Football-Themed Collection during FIFA WORLD CUP 2026™

adidas Originals continues their ongoing collaboration with Brain Dead and Disney, this time joining all three forces to launch a collection inspired ...

June 22, 2026

adidas and GLO Brands B.V., debut ADIDAS PRO WORK, a new safety footwear range, combining performance, protection and style for the modern worksite

adidas and GLO Brands unveil ADIDAS PRO WORK, a new safety footwear range, engineered to meet the evolving demands of workers across industries, inclu...

June 19, 2026

adidas and The Royal Belgian Football Association Extend Their Partnership Until 2034

adidas and the Royal Belgian Football Association (RBFA) are pleased to announce that they have extended their partnership until 2034, adidas will the...

June 18, 2026

Brawl Stars and adidas Launch Multi-Phase Partnership Across Digital, Apparel, and an In-Person Fan Experience

adidas and hit mobile game Brawl Stars are teaming up on a multi-phase collaboration spanning digital gameplay and a real-world fan experience. The pa...

June 17, 2026

adidas Launches CLIMACOOL+ for a New Era of Cooling Innovation in Tennis

Today, adidas unveils CLIMACOOL+, a new fabric innovation engineered to help athletes perform in warm and humid conditions. This comes as the brand in...

KEY FACTS 2025

Net sales

€ 24,811 Million

Employees worldwide

64,938

Share price

Annual Report

investor relations contact

Adidas ag investor relations

World of Sports Adi-Dassler-Straße 1 91074 Herzogenaurach Germany

INVESTOR.RELATIONS@ADIDAS.COM

Investors

Investors

QUick Links

Financial Publications

Annual Report 2025

Dashboard 2025

REPLAY WEBCAST Q2 2026 RESULTS

Press releases

Press releases

adidas grows top line 14% and achieves record sales in Q2

Birgit Kretschmer to succeed Harm Ohlmeyer as CFO of adidas

adidas continues share buyback program with second tranche

LATEST BRAND NEWS

adidas Originals and Hellstar Launch the MEGARIDE S2 in First Global Release

adidas honors rugby’s Antoine Dupont with a signature ADIZERO RS15 design

adidas Originals and Willy Chavarria Introduce the Pink Megaride

Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup

adidas and Arte Antwerp Drop New Collection: An Ode to the Culture Of Football

adidas by Stella McCartney launches performance running capsule, co-designed and fronted by Heptathlete Anna Hall

adidas Originals and Pharrell Williams Introduce the VIRGINIA Adistar Jellyfish in Triple White

adidas unveils Originals Sport, bringing signature Originals style to Performance training

adidas Deepens its Commitment to Women's Basketball at WNBA All-Star Weekend Through a Collaboration with Ryoko Rain and Crazy Energy Player Exclusives

adidas Originals Introduces the Brand New HYPERBOOST EUPHORIA Lifestyle Silhouette for Everyday Wear

adidas Originals and Edison Chen continue their creative partnership with the launch of a new colorway for the CLOT Superstar

adidas announces multi-year partnership with Alpecin-Premier Tech and Fenix-Premier Tech cycling teams

adidas Reveals LA FINAL Campaign Starring Argentina and Spain

adidas and New Zealand Rugby Unveil Match Jersey and Training Wear for Inaugural ‘Rugby’s Greatest Rivalry’ Tour

adidas Unveils Three Heritage-Inspired Collections for The 2026 US Tennis Season, Reimagining Tennis Classics for The Modern Game

adidas Basketball Introduces Crazy Energy, A Lightweight Shoe Delivering Elite Traction and Comfort for The Next Generation of Hoopers

adidas Originals and Bad Bunny Drop the F50 Ghost Sprint ahead of the FIFA World Cup 2026™ Final

adidas Basketball introduces BB.01, the First Shoe from Project: R.A.P.

adidas Unveils ‘Trionda Final’ – The Official Match Ball for the Semi-Finals, Bronze Final and Final of the Fifa World Cup 26™

adidas Introduces ‘Chaos Vs Control’ Pack Featuring New F50 and Predator Colourways

adidas and University of Tennessee Officially Launch Partnership with Apparel Collection and Campaign Film with Peyton Manning

adidas and Penn State University Launch Partnership: adidas asserts “WE ARE HERE” with Nittany Lion Takeover and Apparel Collection

adidas unveils New CODECHAOS 27 Spikeless Golf shoe delivering enhanced comfort and traction

adidas Originals and BAPE® Continue to Lace Up Fans for FIFA WORLD CUP 2026™ with their Latest Collection

adidas Originals and SP5DER Debut the F50 Formotion SP5DER in Their First Head to Toe Football Inspired Collection

adidas Originals, Brain Dead, and Disney Collaborate for a Football-Themed Collection during FIFA WORLD CUP 2026™

adidas and GLO Brands B.V., debut ADIDAS PRO WORK, a new safety footwear range, combining performance, protection and style for the modern worksite

adidas and The Royal Belgian Football Association Extend Their Partnership Until 2034

Brawl Stars and adidas Launch Multi-Phase Partnership Across Digital, Apparel, and an In-Person Fan Experience

adidas Launches CLIMACOOL+ for a New Era of Cooling Innovation in Tennis

KEY FACTS 2025

KEY FACTS 2025

Net sales

€ 24,811 Million

Employees worldwide

64,938

Share price

investor relations contact

Adidas ag investor relations

Popular

adidas Originals and Hellstar Launch the MEGARIDE S2 in First Global Release

adidas honors rugby’s Antoine Dupont with a signature ADIZERO RS15 design

adidas Originals and Willy Chavarria Introduce the Pink Megaride

Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup

adidas and Arte Antwerp Drop New Collection: An Ode to the Culture Of Football

adidas by Stella McCartney launches performance running capsule, co-designed and fronted by Heptathlete Anna Hall

adidas Originals and Pharrell Williams Introduce the VIRGINIA Adistar Jellyfish in Triple White

adidas unveils Originals Sport, bringing signature Originals style to Performance training

adidas Deepens its Commitment to Women's Basketball at WNBA All-Star Weekend Through a Collaboration with Ryoko Rain and Crazy Energy Player Exclusives

adidas Originals Introduces the Brand New HYPERBOOST EUPHORIA Lifestyle Silhouette for Everyday Wear

adidas Originals and Edison Chen continue their creative partnership with the launch of a new colorway for the CLOT Superstar

adidas announces multi-year partnership with Alpecin-Premier Tech and Fenix-Premier Tech cycling teams

adidas Reveals LA FINAL Campaign Starring Argentina and Spain

adidas and New Zealand Rugby Unveil Match Jersey and Training Wear for Inaugural ‘Rugby’s Greatest Rivalry’ Tour

adidas Unveils Three Heritage-Inspired Collections for The 2026 US Tennis Season, Reimagining Tennis Classics for The Modern Game

adidas Basketball Introduces Crazy Energy, A Lightweight Shoe Delivering Elite Traction and Comfort for The Next Generation of Hoopers

adidas Originals and Bad Bunny Drop the F50 Ghost Sprint ahead of the FIFA World Cup 2026™ Final

adidas Basketball introduces BB.01, the First Shoe from Project: R.A.P.

adidas Unveils ‘Trionda Final’ – The Official Match Ball for the Semi-Finals, Bronze Final and Final of the Fifa World Cup 26™

adidas Introduces ‘Chaos Vs Control’ Pack Featuring New F50 and Predator Colourways

adidas and University of Tennessee Officially Launch Partnership with Apparel Collection and Campaign Film with Peyton Manning

adidas and Penn State University Launch Partnership: adidas asserts “WE ARE HERE” with Nittany Lion Takeover and Apparel Collection

adidas unveils New CODECHAOS 27 Spikeless Golf shoe delivering enhanced comfort and traction

adidas Originals and BAPE® Continue to Lace Up Fans for FIFA WORLD CUP 2026™ with their Latest Collection

adidas Originals and SP5DER Debut the F50 Formotion SP5DER in Their First Head to Toe Football Inspired Collection

adidas Originals, Brain Dead, and Disney Collaborate for a Football-Themed Collection during FIFA WORLD CUP 2026™

adidas and GLO Brands B.V., debut ADIDAS PRO WORK, a new safety footwear range, combining performance, protection and style for the modern worksite