

BJØRN GULDEN – CHIEF EXECUTIVE OFFICER, GLOBAL BRANDS
Bjørn Gulden was born in Zurich, Switzerland, in 1965 and is a Norwegian national. He obtained a Bachelor of Business Administration from the University of Rogaland, Norway, as well as an MBA from the Babson Graduate School of Business, USA. Between 1992 and 1999, he held various management positions at adidas in Herzogenaurach, ultimately as Senior Vice President of Apparel and Accessories. In 1999, Bjørn Gulden became Head of Product, Marketing and Sourcing at Helly Hansen in Norway, and remained on the company’s advisory board for several years after his departure. From 2000, he was Managing Director of the Deichmann Group and President/CEO of Deichmann’s US-American subsidiary Rack Room Shoes. From 2012 to 2013, Bjørn Gulden was CEO and from 2013 to 2018 a supervisory board member of the Danish jewellery brand Pandora. In 2013, he joined Puma SE in Herzogenaurach as Chief Executive Officer. From 2014 to 2022, he also was a member of the supervisory board of Borussia Dortmund GmbH & Co. KgaA. Since January 1, 2023, Bjørn Gulden has been a member of the Executive Board and Chief Executive Officer (CEO) of adidas AG, Herzogenaurach, Germany, and is also responsible for the business area Global Brands as well as Global Sourcing.
Bjørn Gulden is also:
- Chairman of the Board of Directors, Salling Group A/S, Brabrand, Denmark
- Member of the Supervisory Board, Tchibo GmbH, Hamburg, Germany

HARM OHLMEYER – CHIEF FINANCIAL OFFICER
Harm Ohlmeyer was born in Hoya, Germany, in 1968 and is a German national. He holds a degree in Business Studies from the University of Regensburg, Germany, as well as an MBA from Murray State University, USA. Harm Ohlmeyer started his career with adidas in 1998 and gained extensive experience in the areas of Finance and Sales, including responsibility as CFO TaylorMade-adidas Golf in Carlsbad, USA, and Senior Vice President Finance adidas Brand and Global Sales (adidas and Reebok). From 2011, he led the company’s e-commerce business as Senior Vice President Digital Brand Commerce. In 2017, Harm Ohlmeyer was appointed to the Executive Board and subsequently became Chief Financial Officer. From November 12, 2022, to December 31, 2022, he led adidas AG as Chief Executive Officer in the interim. In July 2023, he was appointed as Labor Director and assumed additional responsibility for Supply Chain and Tech in August 2024.
Harm Ohlmeyer is also:
- Member of the Supervisory Board, SV Werder Bremen GmbH & Co KGaA, Bremen, Germany

MICHELLE ROBERTSON – GLOBAL HUMAN RESOURCES, PEOPLE AND CULTURE
Michelle Robertson was born in Aberystwyth, Wales, in 1975, and is a British national. She holds a Postgraduate Diploma in Human Resources (CIPD qualified) from the University of Central Lancashire, UK. Michelle started her professional career in the UK hospitality industry, where she worked in different HR positions from 1995 onward. In 2004, she joined Reebok as Head of HR Reebok UK & Ireland, in Bolton, UK, later became Head of HR EMEA in Amsterdam, The Netherlands, and, in 2010, went on to be Director HR Global Brand Marketing at the Reebok HQ in Boston, USA. In 2012, Michelle transitioned to adidas in Herzogenaurach where she held various senior management roles within HR with responsibility for Global IT, Global Operations, Global Legal, and Global Workplaces. In 2018, she became Senior Vice President Workplaces & HR Global Functions. As of 2020, Michelle additionally took over the global Covid-19 crisis management lead, and between 2022 and 2023, she also acted as HR Business Partner for Global Brands. From mid-2023, she led the company’s global Human Resources organization as Head of Global HR. In 2024, Michelle was appointed to the Executive Board and is responsible for Global Human Resources, People and Culture.

Mathieu Sidokpohou - GLOBAL SALES
Mathieu Sidokpohou was born in Chaumont, France, in 1975, and is a French national. He holds a Master’s degree in Management from ESSEC Business School, France. Mathieu started his professional career at Procter & Gamble in 1999. He held various roles in product and brand marketing in France and in Switzerland, with European and Global marketing responsibilities, as well as in Singapore as Marketing and Business leader for APAC. In 2015, Mathieu joined LVMH as Managing Director Sephora SEAPAC. From 2018 to 2020, he held the position of Global Vice President Dairy & Plant-Based at Danone in France. In mid-2020, Mathieu started his career at adidas as General Manager adidas France before assuming responsibility for the Cluster South Europe as General Manager as of 2021. In May 2023, he became Managing Director of Europe, adidas’ largest market. In November 2024, Mathieu was appointed to the Executive Board and is responsible for Global Sales.