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Media

On this page, you will find our corporate news archive dating back to 2014, media contacts, media coverage, the financial calendar, and brand marketing news.

Press releases

Blurry image of female soccer players in motion, capturing action and speed. Players wear navy and white uniforms on a grassy field.

Press releases

July 30, 2026 • press releases

adidas grows top line 14% and achieves record sales in Q2

July 30, 2026 • press releases

Birgit Kretschmer to succeed Harm Ohlmeyer as CFO of adidas

June 23, 2026 • press releases

adidas continues share buyback program with second tranche

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MEDIA RELATIONS CONTACT

adidas AG Media Relations

World of Sports Adi-Dassler-Straße 1 91074 Herzogenaurach Germany

MEDIA COVERAGE

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May 6, 2026 • FOOTWEAR NEWS

Why adidas is sprinting ahead

Despite some investor concern leading into the company's quarterly earnings, shares rose more than 8 percent Wednesday on a strong report.

April 13, 2026 • XINHUA

China's "Su Super League" roars back ahead of World Cup fever

China's grassroots football boom is gathering pace as the "Su Super League" returns, drawing large crowds, attracting major sponsors and turning amateur matches into citywide events.

March 23, 2026 • THE OREGONIAN

Inside Adidas’ high-tech ‘playground’ where the NFL’s next superstars are testing their cleats

Adidas on Monday announced its 2026 NFL draft class. Nine of the fourteen players visited Portland last week.

March 4, 2026 • WWD

Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth

Adidas CEO Bjørn Gulden knows what the company needs to move forward — more innovation, improved performance in the U.S. market and a tighter relationship with the consumer.

February 17, 2026 • CNN

Why the Adidas ‘Chinese New Year’ jacket has gone viral

This year, there’s one product that has cut through all the noise: the Adidas Chinese Track Top.

February 9, 2026 • VOGUE

Bad Bunny Designed His Super Bowl Trainers Himself

The Grammy winner wore a pair of chunky ’90s-inspired sneakers – specifically, the BadBo 1.0 trainers that are part of his collaboration with Adidas.

A basketball player in motion dribbles an orange ball on a wooden court. The blurred effect conveys speed and dynamic movement, highlighting intensity.

Financial calendar

October 29, 2026 • Results

9M 2026 Results

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LATEST BRAND NEWS

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September 28, 2026

adidas and Mercedes-AMG PETRONAS F1 Team reinvent the Original Performance Silver Jacket for a new generation of fans

Today, adidas and the Mercedes-AMG PETRONAS F1 Team launch two limited-edition versions of the Silver Jacket, reinventing the jacket that made waves i...

September 25, 2026

adidas celebrates Lionel Messi's Legendary Argentina career with a special edition Jersey

Today, adidas unveils a special edition Argentina collection created to celebrate Lionel Messi's unparalleled career with the Argentina National Team,...

September 23, 2026

adidas Announces Multi-Year Partnership with Unrivaled, 3-on-3 Women’s Basketball League

Today, adidas announced a new multi-year partnership with Unrivaled, becoming the official uniform and performance apparel partner of the basketball l...

September 23, 2026

adidas and entire studios unveil second collection, a wardrobe built for life on the go

adidas and Los Angeles-based fashion house Entire Studios today unveil the second chapter of their partnership. The FW26 collection examines the unifo...

September 22, 2026

adidas unveils the Adizero Adios Pro 5 – a race day super shoe harnessing Evo 3 DNA

Introducing the Adizero Adios Pro 5 – a super shoe crafted with the same sub-two-breaking innovations seen in Adizero Adios Pro Evo 3, tuned for a uni...

September 22, 2026

adidas Introduces an Exclusive F50 Motion Drop Interpreted Through Arte Antwerp's Streetwear Lens

adidas and Arte Antwerp continue their FW26 collaborative collection with two exclusive F50 Motion colorways, translating the recognizable football bo...

Media

Media

Press releases

Press releases

adidas grows top line 14% and achieves record sales in Q2

Birgit Kretschmer to succeed Harm Ohlmeyer as CFO of adidas

adidas continues share buyback program with second tranche

MEDIA RELATIONS CONTACT

adidas AG Media Relations

MEDIA COVERAGE

Why adidas is sprinting ahead

China's "Su Super League" roars back ahead of World Cup fever

Inside Adidas’ high-tech ‘playground’ where the NFL’s next superstars are testing their cleats

Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth

Why the Adidas ‘Chinese New Year’ jacket has gone viral

Bad Bunny Designed His Super Bowl Trainers Himself

Financial calendar

Financial calendar

9M 2026 Results

LATEST BRAND NEWS

adidas and Mercedes-AMG PETRONAS F1 Team reinvent the Original Performance Silver Jacket for a new generation of fans

adidas celebrates Lionel Messi&apos;s Legendary Argentina career with a special edition Jersey

adidas Announces Multi-Year Partnership with Unrivaled, 3-on-3 Women’s Basketball League

adidas and entire studios unveil second collection, a wardrobe built for life on the go

adidas unveils the Adizero Adios Pro 5 – a race day super shoe harnessing Evo 3 DNA

adidas Introduces an Exclusive F50 Motion Drop Interpreted Through Arte Antwerp&apos;s Streetwear Lens

Press releases

Pictures and Videos

Product News

Popular

Why adidas is sprinting ahead

China's "Su Super League" roars back ahead of World Cup fever

Inside Adidas’ high-tech ‘playground’ where the NFL’s next superstars are testing their cleats

Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth

Why the Adidas ‘Chinese New Year’ jacket has gone viral

Bad Bunny Designed His Super Bowl Trainers Himself

adidas and Mercedes-AMG PETRONAS F1 Team reinvent the Original Performance Silver Jacket for a new generation of fans

adidas celebrates Lionel Messi&apos;s Legendary Argentina career with a special edition Jersey

adidas Announces Multi-Year Partnership with Unrivaled, 3-on-3 Women’s Basketball League

adidas and entire studios unveil second collection, a wardrobe built for life on the go

adidas unveils the Adizero Adios Pro 5 – a race day super shoe harnessing Evo 3 DNA

adidas Introduces an Exclusive F50 Motion Drop Interpreted Through Arte Antwerp&apos;s Streetwear Lens

adidas celebrates Lionel Messi's Legendary Argentina career with a special edition Jersey

adidas Introduces an Exclusive F50 Motion Drop Interpreted Through Arte Antwerp's Streetwear Lens

adidas celebrates Lionel Messi's Legendary Argentina career with a special edition Jersey

adidas Introduces an Exclusive F50 Motion Drop Interpreted Through Arte Antwerp's Streetwear Lens