adidas Originals is deepening its cultural imprint with a cinematic new teaser for its Superstar sneaker — and the brand has tapped Samuel L. Jackson to set the tone.

Juventus have extended their technical partnership with German sportswear giant adidas until June 2037, in a deal worth 408 million euros over a decade.

In 1986, adidas signed Run-D.M.C., making them the first music group to receive an endorsement from a major athletic brand.

German sportswear and apparel maker Adidas (ADSGn.DE), opens new tab on Wednesday reported first-quarter sales and profit above expectations, citing growth across all its markets and channels.

Three-time Super Bowl winner Patrick Mahomes was among nine people enshrined in the Texas High School Football Hall of Fame on Saturday -- and he left a piece of himself in his home state.