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Media

On this page, you will find our corporate news archive dating back to 2014, media contacts, media coverage, the financial calendar, and brand marketing news.

Press releases

Blurry image of female soccer players in motion, capturing action and speed. Players wear navy and white uniforms on a grassy field.

Press releases

June 23, 2026 • press releases

adidas continues share buyback program with second tranche

May 19, 2026 • press releases

adidas announces successful placement of € 500 million bond

April 29, 2026 • press releases

adidas records strong start to the year in the first quarter of 2026

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MEDIA RELATIONS CONTACT

adidas AG Media Relations

World of Sports Adi-Dassler-Straße 1 91074 Herzogenaurach Germany

MEDIA COVERAGE

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May 6, 2026 • FOOTWEAR NEWS

Why adidas is sprinting ahead

Despite some investor concern leading into the company's quarterly earnings, shares rose more than 8 percent Wednesday on a strong report.

April 13, 2026 • XINHUA

China's "Su Super League" roars back ahead of World Cup fever

China's grassroots football boom is gathering pace as the "Su Super League" returns, drawing large crowds, attracting major sponsors and turning amateur matches into citywide events.

March 23, 2026 • THE OREGONIAN

Inside Adidas’ high-tech ‘playground’ where the NFL’s next superstars are testing their cleats

Adidas on Monday announced its 2026 NFL draft class. Nine of the fourteen players visited Portland last week.

March 4, 2026 • WWD

Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth

Adidas CEO Bjørn Gulden knows what the company needs to move forward — more innovation, improved performance in the U.S. market and a tighter relationship with the consumer.

February 17, 2026 • CNN

Why the Adidas ‘Chinese New Year’ jacket has gone viral

This year, there’s one product that has cut through all the noise: the Adidas Chinese Track Top.

February 9, 2026 • VOGUE

Bad Bunny Designed His Super Bowl Trainers Himself

The Grammy winner wore a pair of chunky ’90s-inspired sneakers – specifically, the BadBo 1.0 trainers that are part of his collaboration with Adidas.

A basketball player in motion dribbles an orange ball on a wooden court. The blurred effect conveys speed and dynamic movement, highlighting intensity.

Financial calendar

July 30, 2026 • Results

1st Half 2026 Results

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September 23, 2026 - September 24, 2026 • Roadshows and Conferences

Home of Innovation | Investor & Analyst Edition (Herzogenaurach)

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October 29, 2026 • Results

9M 2026 Results

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LATEST BRAND NEWS

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July 7, 2026

adidas Basketball introduces BB.01, the First Shoe from Project: R.A.P.

Today, adidas Basketball introduces BB.01, the first performance basketball shoe built on Project: R.A.P. (Radical Athlete Perception), an innovation ...

July 6, 2026

adidas Unveils ‘Trionda Final’ – The Official Match Ball for the Semi-Finals, Bronze Final and Final of the Fifa World Cup 26™

Today, adidas reveals TRIONDA FINAL - the Official Match Ball for the semi-finals, the third-place play-off and final of the FIFA World Cup 26™, desig...

July 4, 2026

adidas Introduces ‘Chaos Vs Control’ Pack Featuring New F50 and Predator Colourways

Today, adidas unveils the ‘Chaos vs Control’ pack, reigniting the on-pitch rivalry between the speed-driven F50 and the precision-engineered Predator....

July 3, 2026

adidas and University of Tennessee Officially Launch Partnership with Apparel Collection and Campaign Film with Peyton Manning

Today, adidas and the University of Tennessee launch their 10-year partnership, officially reuniting for the first time since 2014. The launch follows...

July 2, 2026

adidas and Penn State University Launch Partnership: adidas asserts “WE ARE HERE” with Nittany Lion Takeover and Apparel Collection

Penn State Athletics and adidas have officially begun a transformational 10-year partnership, with adidas becoming the Nittany Lions’ official footwea...

July 1, 2026

adidas unveils New CODECHAOS 27 Spikeless Golf shoe delivering enhanced comfort and traction

Today adidas is introducing the next iteration of its CODECHAOS performance golf footwear franchise – CODECHAOS 27 – a spikeless model designed to hel...

Media

Media

Press releases

Press releases

adidas continues share buyback program with second tranche

adidas announces successful placement of € 500 million bond

adidas records strong start to the year in the first quarter of 2026

MEDIA RELATIONS CONTACT

adidas AG Media Relations

MEDIA COVERAGE

Why adidas is sprinting ahead

China's "Su Super League" roars back ahead of World Cup fever

Inside Adidas’ high-tech ‘playground’ where the NFL’s next superstars are testing their cleats

Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth

Why the Adidas ‘Chinese New Year’ jacket has gone viral

Bad Bunny Designed His Super Bowl Trainers Himself

Financial calendar

Financial calendar

1st Half 2026 Results

Home of Innovation | Investor & Analyst Edition (Herzogenaurach)

9M 2026 Results

LATEST BRAND NEWS

adidas Basketball introduces BB.01, the First Shoe from Project: R.A.P.

adidas Unveils ‘Trionda Final’ – The Official Match Ball for the Semi-Finals, Bronze Final and Final of the Fifa World Cup 26™

adidas Introduces ‘Chaos Vs Control’ Pack Featuring New F50 and Predator Colourways

adidas and University of Tennessee Officially Launch Partnership with Apparel Collection and Campaign Film with Peyton Manning

adidas and Penn State University Launch Partnership: adidas asserts “WE ARE HERE” with Nittany Lion Takeover and Apparel Collection

adidas unveils New CODECHAOS 27 Spikeless Golf shoe delivering enhanced comfort and traction

Press releases

Pictures and Videos

Product News

Popular

Why adidas is sprinting ahead

China's "Su Super League" roars back ahead of World Cup fever

Inside Adidas’ high-tech ‘playground’ where the NFL’s next superstars are testing their cleats

Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth

Why the Adidas ‘Chinese New Year’ jacket has gone viral

Bad Bunny Designed His Super Bowl Trainers Himself

adidas Basketball introduces BB.01, the First Shoe from Project: R.A.P.

adidas Unveils ‘Trionda Final’ – The Official Match Ball for the Semi-Finals, Bronze Final and Final of the Fifa World Cup 26™

adidas Introduces ‘Chaos Vs Control’ Pack Featuring New F50 and Predator Colourways

adidas and University of Tennessee Officially Launch Partnership with Apparel Collection and Campaign Film with Peyton Manning

adidas and Penn State University Launch Partnership: adidas asserts “WE ARE HERE” with Nittany Lion Takeover and Apparel Collection

adidas unveils New CODECHAOS 27 Spikeless Golf shoe delivering enhanced comfort and traction

Press releases

Pictures and Videos

Product News