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Media

On this page, you will find our corporate news archive dating back to 2014, media contacts, media coverage, the financial calendar, and brand marketing news.

Press releases

Blurry image of female soccer players in motion, capturing action and speed. Players wear navy and white uniforms on a grassy field.

Press releases

October 29, 2026 • press releases

adidas achieves record results in the third quarter of 2026 and increases full-year profit outlook

October 20, 2026 • press releases

adidas reports record results and increases full-year profit outlook

July 30, 2026 • press releases

adidas grows top line 14% and achieves record sales in Q2

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MEDIA RELATIONS CONTACT

adidas AG Media Relations

World of Sports Adi-Dassler-Straße 1 91074 Herzogenaurach Germany

MEDIA COVERAGE

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October 20, 2026 • REUTERS

Germany's adidas raises full-year profit outlook after record quarter

German sportswear maker adidas on Tuesday raised its full-year profit outlook and reported a 37% increase in third-quarter operating profit, lifted by a US tariff refund and full-price sales.

October 1, 2026 • FASHION NETWORK

adidas and French Rugby Federation extend contract through to 2036

The French Rugby Federation has extended its contract with kit supplier adidas until 2036. adidas unveiled a special shirt to mark the 120th anniversary of the first England v France match for the 2026 Six Nations.

July 30, 2026 • WALLSTREET ONLINE

 ADIDAS climbs 14% as Q2 top line hits record; lifts full-year outlook

Adidas powers through Q2 with record sales, surging DTC growth and stronger margins, lifting its full-year outlook while preparing for a new CFO at the helm.

July 16, 2026 • REUTERS

Nike out of World Cup contention as Adidas-outfitted teams head to final

Nike's swoosh will be notably absent from the World Cup final. Argentina's semi-final win over England on Wednesday crushed the sportswear giant's hopes of sponsoring a team on the tournament's biggest stage on Sunday. Amid a fierce brand battle on and off the pitch, the outcome represents an assured visibility boost for ‌rival Adidas which outfits both finalists: Argentina and Spain.

June 11, 2026 • GEAR PATROL

Adidas’ Newest Release Is Keeping Things Cool at the World Cup … Literally

The Three Stripes’ innovative cooling system is designed to combat the extreme heat expected during the FIFA World Cup 2026.

May 7, 2026 • .biz

Lionel Messi teams up with Bad Bunny and Timothée Chalamet in adidas World Cup teaser packed with legends

Oscar-nominated actor Timothée Chalamet has stepped into the soccer world with adidas releasing a new World Cup teaser packed with some of the biggest names in sports and entertainment.

A basketball player in motion dribbles an orange ball on a wooden court. The blurred effect conveys speed and dynamic movement, highlighting intensity.

Financial calendar

November 17, 2026 • Roadshows and Conferences

JP Morgan Global Luxury & Brands Conference (Paris)

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November 17, 2026 • Roadshows and Conferences

Jefferies Consumer Conference (Miami)

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November 18, 2026 • Roadshows and Conferences

BofA EMEA Consumer Conference (Paris)

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LATEST BRAND NEWS

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November 5, 2026

adidas Signs Rookie Sensation Maddie DiMaria, Expanding Investment in the Next Generation of Soccer in America

Following her official joining of Angel City Football Club this morning, adidas today announced the signing of two-time high school national player of...

November 5, 2026

adidas Originals and Bad Bunny Bring a New Perspective to the BadBo Franchise, Celebrating Individuality Across Generations and Communities

adidas Originals and Bad Bunny return to the BadBo franchise with fresh takes on the BadBo 1.0 and BadBo 1.1 - a shoe for everyone - with a campaign t...

November 2, 2026

adidas and BAPE® Reunite for a Collection Inspired by the Basketball Golden Era of the Late '90s and 2000s

Having laced up football fans in celebration of last summer's global tournament, this autumn adidas and BAPE® join forces once again. Drawing inspirat...

October 27, 2026

adidas Originals by Wales Bonner Introduces the Fall/Winter 2026 Collection

adidas Originals and Wales Bonner introduce their latest collaborative collection for Fall/Winter 2026 – revisiting the designer’s own archive to cele...

October 22, 2026

adidas and Audi Revolut F1® Team Unveil The Sampa Soul Collection, Celebrating Sao Paulo and Its Hometown Heroes

Today, adidas and Audi Revolut F1® Team unveil the Sampa Soul Collection, inspired by the cultural identity and creative spirit of São Paulo, one of t...

October 22, 2026

adidas and Tyrrell Winston Celebrate ‘The Fan’ In The Third Chapter Of Their Collaboration

Today, adidas and Detroit-based artist Tyrrell Winston announce the launch of 'The Fan' collection, the third chapter in the trilogy exploring the com...

Media

Media

Press releases

Press releases

adidas achieves record results in the third quarter of 2026 and increases full-year profit outlook

adidas reports record results and increases full-year profit outlook

adidas grows top line 14% and achieves record sales in Q2

MEDIA RELATIONS CONTACT

adidas AG Media Relations

MEDIA COVERAGE

Germany's adidas raises full-year profit outlook after record quarter

adidas and French Rugby Federation extend contract through to 2036

ADIDAS climbs 14% as Q2 top line hits record; lifts full-year outlook

Nike out of World Cup contention as Adidas-outfitted teams head to final

Adidas’ Newest Release Is Keeping Things Cool at the World Cup … Literally

Lionel Messi teams up with Bad Bunny and Timothée Chalamet in adidas World Cup teaser packed with legends

Financial calendar

Financial calendar

JP Morgan Global Luxury & Brands Conference (Paris)

Jefferies Consumer Conference (Miami)

BofA EMEA Consumer Conference (Paris)

LATEST BRAND NEWS

adidas Signs Rookie Sensation Maddie DiMaria, Expanding Investment in the Next Generation of Soccer in America

adidas Originals and Bad Bunny Bring a New Perspective to the BadBo Franchise, Celebrating Individuality Across Generations and Communities

adidas and BAPE® Reunite for a Collection Inspired by the Basketball Golden Era of the Late &apos;90s and 2000s

adidas Originals by Wales Bonner Introduces the Fall/Winter 2026 Collection

adidas and Audi Revolut F1® Team Unveil The Sampa Soul Collection, Celebrating Sao Paulo and Its Hometown Heroes

adidas and Tyrrell Winston Celebrate ‘The Fan’ In The Third Chapter Of Their Collaboration

Press releases

Pictures and Videos

Product News

Popular

Germany's adidas raises full-year profit outlook after record quarter

adidas and French Rugby Federation extend contract through to 2036

ADIDAS climbs 14% as Q2 top line hits record; lifts full-year outlook

Nike out of World Cup contention as Adidas-outfitted teams head to final

Adidas’ Newest Release Is Keeping Things Cool at the World Cup … Literally

Lionel Messi teams up with Bad Bunny and Timothée Chalamet in adidas World Cup teaser packed with legends

adidas Signs Rookie Sensation Maddie DiMaria, Expanding Investment in the Next Generation of Soccer in America

adidas Originals and Bad Bunny Bring a New Perspective to the BadBo Franchise, Celebrating Individuality Across Generations and Communities

adidas and BAPE® Reunite for a Collection Inspired by the Basketball Golden Era of the Late &apos;90s and 2000s

adidas Originals by Wales Bonner Introduces the Fall/Winter 2026 Collection

adidas and Audi Revolut F1® Team Unveil The Sampa Soul Collection, Celebrating Sao Paulo and Its Hometown Heroes

adidas and Tyrrell Winston Celebrate ‘The Fan’ In The Third Chapter Of Their Collaboration

Press releases

Pictures and Videos

Product News

 ADIDAS climbs 14% as Q2 top line hits record; lifts full-year outlook

adidas and BAPE® Reunite for a Collection Inspired by the Basketball Golden Era of the Late '90s and 2000s

 ADIDAS climbs 14% as Q2 top line hits record; lifts full-year outlook

adidas and BAPE® Reunite for a Collection Inspired by the Basketball Golden Era of the Late '90s and 2000s