Home

Media

Home

Media

On this page, you will find our corporate news archive dating back to 2014, media contacts, media coverage, the financial calendar, and brand marketing news.

Press releases

Blurry image of female soccer players in motion, capturing action and speed. Players wear navy and white uniforms on a grassy field.

Press releases

March 4, 2026 • press releases

adidas reports record revenues for 2025 and expects strong sales and profit growth to continue over the next years

March 4, 2026 • press releases

adidas AG extends Bjørn Gulden’s contract as Chief Executive Officer and initiates transition at the helm of the Supervisory Board

January 29, 2026 • press releases

adidas reports record revenues in 2025 and launches share buyback

See all

MEDIA RELATIONS CONTACT

adidas AG Media Relations

World of Sports Adi-Dassler-Straße 1 91074 Herzogenaurach Germany

MEDIA COVERAGE

see all

March 4, 2026 • WWD

Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth

Adidas CEO Bjørn Gulden knows what the company needs to move forward — more innovation, improved performance in the U.S. market and a tighter relationship with the consumer.

February 17, 2026 • CNN

Why the Adidas ‘Chinese New Year’ jacket has gone viral

This year, there’s one product that has cut through all the noise: the Adidas Chinese Track Top.

February 9, 2026 • VOGUE

Bad Bunny Designed His Super Bowl Trainers Himself

The Grammy winner wore a pair of chunky ’90s-inspired sneakers – specifically, the BadBo 1.0 trainers that are part of his collaboration with Adidas.

October 29, 2025 • The Wall Street Journal

Adidas Sales Climb to Quarterly Record Despite Tariff-Induced Volatility

The company lifted its guidance last week, partly due to its successful efforts to offset tariff costs

October 21, 2025 • Business of Fashion

Adidas Raises Full-Year Profit Outlook as It Rides Out Tariff Impact

The sportswear brand predicted a 2025 operating profit of about €2 billion ($2.3 billion), up from the range of €1.7–1.8 billion it previously projected.

September 10, 2025 • Independent

Audi announce key partnership ahead of debut F1 season in 2026

The German automotive giant will take over the current Sauber team for the new set of regulations next year.

September 3, 2025 • SI

Penn State's Potential Switch to Adidas Could Boost NIL Funding Significantly

Athletic Director Pat Kraft said Penn State is a "power brand" built for the new world of college athletics. The Nittany Lions now seek to capitalize.

August 26, 2025 • Runner's World

He Became the First Runner to Break 6 Hours in the 100K—but the Record Won’t Officially Count

Sibusiso Kubheka ran 5:47 pace for 61 miles at a time-trial event in Italy.

A basketball player in motion dribbles an orange ball on a wooden court. The blurred effect conveys speed and dynamic movement, highlighting intensity.

Financial calendar

April 29, 2026 • Results

Q1 2026 Results

Save the date

May 7, 2026 • Annual General meetings

Annual General Meeting 2026

July 30, 2026 • Results

1st Half 2026 Results

Save the date

See all

LATEST BRAND NEWS

VISIT OUR BRAND NEWS SITE

Media

Media

Press releases

Press releases

adidas reports record revenues for 2025 and expects strong sales and profit growth to continue over the next years

adidas AG extends Bjørn Gulden’s contract as Chief Executive Officer and initiates transition at the helm of the Supervisory Board

adidas reports record revenues in 2025 and launches share buyback

MEDIA RELATIONS CONTACT

adidas AG Media Relations

MEDIA COVERAGE

Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth

Why the Adidas ‘Chinese New Year’ jacket has gone viral

Bad Bunny Designed His Super Bowl Trainers Himself

Adidas Sales Climb to Quarterly Record Despite Tariff-Induced Volatility

Adidas Raises Full-Year Profit Outlook as It Rides Out Tariff Impact

Audi announce key partnership ahead of debut F1 season in 2026

Penn State's Potential Switch to Adidas Could Boost NIL Funding Significantly

He Became the First Runner to Break 6 Hours in the 100K—but the Record Won’t Officially Count

Financial calendar

Financial calendar

Q1 2026 Results

Annual General Meeting 2026

1st Half 2026 Results

LATEST BRAND NEWS

Press releases

Pictures and Videos

Product News

Popular

Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth

Why the Adidas ‘Chinese New Year’ jacket has gone viral

Bad Bunny Designed His Super Bowl Trainers Himself

Adidas Sales Climb to Quarterly Record Despite Tariff-Induced Volatility

Adidas Raises Full-Year Profit Outlook as It Rides Out Tariff Impact

Audi announce key partnership ahead of debut F1 season in 2026

Penn State's Potential Switch to Adidas Could Boost NIL Funding Significantly

He Became the First Runner to Break 6 Hours in the 100K—but the Record Won’t Officially Count

Press releases

Pictures and Videos

Product News