Home

Media

Home

Media

On this page, you will find our corporate news archive dating back to 2014, media contacts, media coverage, the financial calendar, and brand marketing news.

Press releases

Blurry image of female soccer players in motion, capturing action and speed. Players wear navy and white uniforms on a grassy field.

Press releases

July 30, 2026 • press releases

adidas grows top line 14% and achieves record sales in Q2

July 30, 2026 • press releases

Birgit Kretschmer to succeed Harm Ohlmeyer as CFO of adidas

June 23, 2026 • press releases

adidas continues share buyback program with second tranche

See all

MEDIA RELATIONS CONTACT

adidas AG Media Relations

World of Sports Adi-Dassler-Straße 1 91074 Herzogenaurach Germany

MEDIA COVERAGE

see all

July 30, 2026 • WALLSTREET ONLINE

 ADIDAS climbs 14% as Q2 top line hits record; lifts full-year outlook

Adidas powers through Q2 with record sales, surging DTC growth and stronger margins, lifting its full-year outlook while preparing for a new CFO at the helm.

July 16, 2026 • REUTERS

Nike out of World Cup contention as Adidas-outfitted teams head to final

Nike's swoosh will be notably absent from the World Cup final. Argentina's semi-final win over England on Wednesday crushed the sportswear giant's hopes of sponsoring a team on the tournament's biggest stage on Sunday. Amid a fierce brand battle on and off the pitch, the outcome represents an assured visibility boost for ‌rival Adidas which outfits both finalists: Argentina and Spain.

June 11, 2026 • GEAR PATROL

Adidas’ Newest Release Is Keeping Things Cool at the World Cup … Literally

The Three Stripes’ innovative cooling system is designed to combat the extreme heat expected during the FIFA World Cup 2026.

May 7, 2026 • .biz

Lionel Messi teams up with Bad Bunny and Timothée Chalamet in adidas World Cup teaser packed with legends

Oscar-nominated actor Timothée Chalamet has stepped into the soccer world with adidas releasing a new World Cup teaser packed with some of the biggest names in sports and entertainment.

A basketball player in motion dribbles an orange ball on a wooden court. The blurred effect conveys speed and dynamic movement, highlighting intensity.

Financial calendar

October 29, 2026 • Results

9M 2026 Results

Save the date

November 3, 2026 • Roadshows and Conferences

Frankfurt Roadshow (Kepler)

Save the date

November 4, 2026 - November 5, 2026 • Roadshows and Conferences

London Roadshow (Rothschild)

Save the date

See all

LATEST BRAND NEWS

VISIT OUR BRAND NEWS SITE

October 15, 2026

adidas unveils new Cold-Weather Golf Apparel to help Golfers stay warm through Fall and Winter

Today adidas is introducing a new collection of cold-weather essentials for the course: Ultimate365+ Course Control Layering. This complete cold-weath...

October 13, 2026

Ten years later, The Harden Vol. 1 Returns with Modern Hyperboost Performance

Originally introduced as the first chapter of the adidas and James Harden partnership, Harden Vol. 1 challenged the traditional approach to signature ...

October 13, 2026

adidas Originals and Bad Bunny launch a new gazelle indoor colorway in solar gold

Inspired by the golden glow that settles over the Caribbean at sunset, the release of the Gazelle Indoor Solar Gold marks the newest colorway within t...

October 13, 2026

adidas and Arte Antwerp Unveil FW26 drop for winter outerwear, celebrating the community at the heart of Football

Today, adidas and Belgian elevated streetwear label Arte Antwerp unveil the third drop from their FW26 lineup, culminating a season dedicated to re-en...

October 12, 2026

NBA Hall-of-Famer and Entrepreneur Tracy Mcgrady Launches First-Ever Girls’ ABCD Camp with Longtime Partner adidas Basketball

adidas Basketball and NBA Hall-of-Famer Tracy McGrady this weekend brought together the nation’s top women’s basketball prospects for the first-ever G...

October 6, 2026

adidas marks 25 years since David Beckham’s Iconic free kick with the new David Beckham Predator

Today, on the 25th anniversary, adidas unveils the David Beckham Predator, a special edition football boot inspired by one of the most defining moment...

Media

Media

Press releases

Press releases

adidas grows top line 14% and achieves record sales in Q2

Birgit Kretschmer to succeed Harm Ohlmeyer as CFO of adidas

adidas continues share buyback program with second tranche

MEDIA RELATIONS CONTACT

adidas AG Media Relations

MEDIA COVERAGE

ADIDAS climbs 14% as Q2 top line hits record; lifts full-year outlook

Nike out of World Cup contention as Adidas-outfitted teams head to final

Adidas’ Newest Release Is Keeping Things Cool at the World Cup … Literally

Lionel Messi teams up with Bad Bunny and Timothée Chalamet in adidas World Cup teaser packed with legends

Financial calendar

Financial calendar

9M 2026 Results

Frankfurt Roadshow (Kepler)

London Roadshow (Rothschild)

LATEST BRAND NEWS

adidas unveils new Cold-Weather Golf Apparel to help Golfers stay warm through Fall and Winter

Ten years later, The Harden Vol. 1 Returns with Modern Hyperboost Performance

adidas Originals and Bad Bunny launch a new gazelle indoor colorway in solar gold

adidas and Arte Antwerp Unveil FW26 drop for winter outerwear, celebrating the community at the heart of Football

NBA Hall-of-Famer and Entrepreneur Tracy Mcgrady Launches First-Ever Girls’ ABCD Camp with Longtime Partner adidas Basketball

adidas marks 25 years since David Beckham’s Iconic free kick with the new David Beckham Predator

Press releases

Pictures and Videos

Product News

Popular

ADIDAS climbs 14% as Q2 top line hits record; lifts full-year outlook

Nike out of World Cup contention as Adidas-outfitted teams head to final

Adidas’ Newest Release Is Keeping Things Cool at the World Cup … Literally

Lionel Messi teams up with Bad Bunny and Timothée Chalamet in adidas World Cup teaser packed with legends

adidas unveils new Cold-Weather Golf Apparel to help Golfers stay warm through Fall and Winter

Ten years later, The Harden Vol. 1 Returns with Modern Hyperboost Performance

adidas Originals and Bad Bunny launch a new gazelle indoor colorway in solar gold

adidas and Arte Antwerp Unveil FW26 drop for winter outerwear, celebrating the community at the heart of Football

NBA Hall-of-Famer and Entrepreneur Tracy Mcgrady Launches First-Ever Girls’ ABCD Camp with Longtime Partner adidas Basketball

adidas marks 25 years since David Beckham’s Iconic free kick with the new David Beckham Predator

Press releases

Pictures and Videos

Product News

 ADIDAS climbs 14% as Q2 top line hits record; lifts full-year outlook

 ADIDAS climbs 14% as Q2 top line hits record; lifts full-year outlook