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Media

On this page, you will find our corporate news archive dating back to 2014, media contacts, media coverage, the financial calendar, and brand marketing news.

Press releases

Blurry image of female soccer players in motion, capturing action and speed. Players wear navy and white uniforms on a grassy field.

Press releases

May 19, 2026 • press releases

adidas announces successful placement of € 500 million bond

April 29, 2026 • press releases

adidas records strong start to the year in the first quarter of 2026

March 4, 2026 • press releases

adidas reports record revenues for 2025 and expects strong sales and profit growth to continue over the next years

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MEDIA RELATIONS CONTACT

adidas AG Media Relations

World of Sports Adi-Dassler-Straße 1 91074 Herzogenaurach Germany

MEDIA COVERAGE

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May 6, 2026 • FOOTWEAR NEWS

Why adidas is sprinting ahead

Despite some investor concern leading into the company's quarterly earnings, shares rose more than 8 percent Wednesday on a strong report.

April 13, 2026 • XINHUA

China's "Su Super League" roars back ahead of World Cup fever

China's grassroots football boom is gathering pace as the "Su Super League" returns, drawing large crowds, attracting major sponsors and turning amateur matches into citywide events.

March 23, 2026 • THE OREGONIAN

Inside Adidas’ high-tech ‘playground’ where the NFL’s next superstars are testing their cleats

Adidas on Monday announced its 2026 NFL draft class. Nine of the fourteen players visited Portland last week.

March 4, 2026 • WWD

Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth

Adidas CEO Bjørn Gulden knows what the company needs to move forward — more innovation, improved performance in the U.S. market and a tighter relationship with the consumer.

February 17, 2026 • CNN

Why the Adidas ‘Chinese New Year’ jacket has gone viral

This year, there’s one product that has cut through all the noise: the Adidas Chinese Track Top.

February 9, 2026 • VOGUE

Bad Bunny Designed His Super Bowl Trainers Himself

The Grammy winner wore a pair of chunky ’90s-inspired sneakers – specifically, the BadBo 1.0 trainers that are part of his collaboration with Adidas.

A basketball player in motion dribbles an orange ball on a wooden court. The blurred effect conveys speed and dynamic movement, highlighting intensity.

Financial calendar

June 22, 2026 • Roadshows and Conferences

New York Roadshow (Jefferies)

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June 23, 2026 • Roadshows and Conferences

Jefferies German & Swiss Corporate Conference (Baden-Baden)

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June 29, 2026 • Roadshows and Conferences

San Francisco Roadshow (UBS)

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LATEST BRAND NEWS

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June 19, 2026

adidas and The Royal Belgian Football Association Extend Their Partnership Until 2034

adidas and the Royal Belgian Football Association (RBFA) are pleased to announce that they have extended their partnership until 2034, adidas will the...

June 18, 2026

Brawl Stars and adidas Launch Multi-Phase Partnership Across Digital, Apparel, and an In-Person Fan Experience

adidas and hit mobile game Brawl Stars are teaming up on a multi-phase collaboration spanning digital gameplay and a real-world fan experience. The pa...

June 17, 2026

adidas Launches CLIMACOOL+ for a New Era of Cooling Innovation in Tennis

Today, adidas unveils CLIMACOOL+, a new fabric innovation engineered to help athletes perform in warm and humid conditions. This comes as the brand in...

June 17, 2026

adidas Expands Hybrid Training Offer With the Adizero Dropset Pro, Built for the Full Demands of the Hybrid Athlete, From Training Through To Race Day

adidas today announces the launch of the Adizero Dropset Pro, a new hybrid training shoe in the Adizero Dropset franchise, engineered for athletes who...

June 16, 2026

adidas Celebrates Lionel Messi with Special CODECHAOS Golf Shoe

To celebrate adidas football icon Lionel Messi and the start of Argentina’s title defense at the FIFA World Cup 2026™, adidas is releasing CODECHAOS M...

June 16, 2026

adidas and Mercedes-AMG PETRONAS F1 Team unveil Blue Wonder Collection – Honoring Motorsport Legacy for the team and fans who carry It Forward

Inspired by the 1955 high-speed car transporter, the collection celebrates a landmark piece of Mercedes-AMG PETRONAS F1 team history ahead of the Brit...

Media

Media

Press releases

Press releases

adidas announces successful placement of € 500 million bond

adidas records strong start to the year in the first quarter of 2026

adidas reports record revenues for 2025 and expects strong sales and profit growth to continue over the next years

MEDIA RELATIONS CONTACT

adidas AG Media Relations

MEDIA COVERAGE

Why adidas is sprinting ahead

China's "Su Super League" roars back ahead of World Cup fever

Inside Adidas’ high-tech ‘playground’ where the NFL’s next superstars are testing their cleats

Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth

Why the Adidas ‘Chinese New Year’ jacket has gone viral

Bad Bunny Designed His Super Bowl Trainers Himself

Financial calendar

Financial calendar

New York Roadshow (Jefferies)

Jefferies German & Swiss Corporate Conference (Baden-Baden)

San Francisco Roadshow (UBS)

LATEST BRAND NEWS

adidas and The Royal Belgian Football Association Extend Their Partnership Until 2034

Brawl Stars and adidas Launch Multi-Phase Partnership Across Digital, Apparel, and an In-Person Fan Experience

adidas Launches CLIMACOOL+ for a New Era of Cooling Innovation in Tennis

adidas Expands Hybrid Training Offer With the Adizero Dropset Pro, Built for the Full Demands of the Hybrid Athlete, From Training Through To Race Day

adidas Celebrates Lionel Messi with Special CODECHAOS Golf Shoe

adidas and Mercedes-AMG PETRONAS F1 Team unveil Blue Wonder Collection – Honoring Motorsport Legacy for the team and fans who carry It Forward

Press releases

Pictures and Videos

Product News

Popular

Why adidas is sprinting ahead

China's "Su Super League" roars back ahead of World Cup fever

Inside Adidas’ high-tech ‘playground’ where the NFL’s next superstars are testing their cleats

Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth

Why the Adidas ‘Chinese New Year’ jacket has gone viral

Bad Bunny Designed His Super Bowl Trainers Himself

adidas and The Royal Belgian Football Association Extend Their Partnership Until 2034

Brawl Stars and adidas Launch Multi-Phase Partnership Across Digital, Apparel, and an In-Person Fan Experience

adidas Launches CLIMACOOL+ for a New Era of Cooling Innovation in Tennis

adidas Expands Hybrid Training Offer With the Adizero Dropset Pro, Built for the Full Demands of the Hybrid Athlete, From Training Through To Race Day

adidas Celebrates Lionel Messi with Special CODECHAOS Golf Shoe

adidas and Mercedes-AMG PETRONAS F1 Team unveil Blue Wonder Collection – Honoring Motorsport Legacy for the team and fans who carry It Forward

Press releases

Pictures and Videos

Product News