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On this page, you will find our corporate news archive dating back to 2014, media contacts, media coverage, the financial calendar, and brand marketing news.

Press releases

October 30, 2025 • press releases

adidas announces successful placement of € 500 million bond

October 29, 2025 • press releases

adidas brand momentum drives record revenues, strong third-quarter results, and upgrade of full-year 2025 outlook

October 21, 2025 • press releases

adidas reports strong third quarter results and increases its full-year outlook

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MEDIA RELATIONS CONTACT

adidas AG Media Relations

World of Sports Adi-Dassler-Straße 1 91074 Herzogenaurach Germany

MEDIA COVERAGE

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October 29, 2025 • The Wall Street Journal

Adidas Sales Climb to Quarterly Record Despite Tariff-Induced Volatility

The company lifted its guidance last week, partly due to its successful efforts to offset tariff costs

October 21, 2025 • Business of Fashion

Adidas Raises Full-Year Profit Outlook as It Rides Out Tariff Impact

The sportswear brand predicted a 2025 operating profit of about €2 billion ($2.3 billion), up from the range of €1.7–1.8 billion it previously projected.

September 10, 2025 • Independent

Audi announce key partnership ahead of debut F1 season in 2026

The German automotive giant will take over the current Sauber team for the new set of regulations next year.

September 3, 2025 • SI

Penn State's Potential Switch to Adidas Could Boost NIL Funding Significantly

Athletic Director Pat Kraft said Penn State is a "power brand" built for the new world of college athletics. The Nittany Lions now seek to capitalize.

August 26, 2025 • Runner's World

He Became the First Runner to Break 6 Hours in the 100K—but the Record Won’t Officially Count

Sibusiso Kubheka ran 5:47 pace for 61 miles at a time-trial event in Italy.

August 3, 2025 • WWD

Samuel L. Jackson Lends His Voice to New Adidas Originals Superstar Campaign

adidas Originals is deepening its cultural imprint with a cinematic new teaser for its Superstar sneaker — and the brand has tapped Samuel L. Jackson to set the tone.

June 19, 2025 • Reuters

Juventus extend Adidas partnership to 2037 in $468 million deal

Juventus have extended their technical partnership with German sportswear giant adidas until June 2037, in a deal worth 408 million euros over a decade.

May 27, 2025 • WWD

Run-D.M.C., 1986

In 1986, adidas signed Run-D.M.C., making them the first music group to receive an endorsement from a major athletic brand.

April 19, 2025 • Reuters

Adidas posts forecast-beating quarterly profit on strong sneaker demand

German sportswear and apparel maker Adidas (ADSGn.DE), opens new tab on Wednesday reported first-quarter sales and profit above expectations, citing growth across all its markets and channels.

April 14, 2025 • Reuters

Patrick Mahomes enters high school HOF, partners with Texas schools

Three-time Super Bowl winner Patrick Mahomes was among nine people enshrined in the Texas High School Football Hall of Fame on Saturday -- and he left a piece of himself in his home state.

March 18, 2025 • Footwear News

adidas Originals’ New Campaign Focuses on Individuality

For its spring campaign, the popular heritage-based sub-label is not just focusing on the heritage of its core products but is seeking to inspire fans to embrace their originality as well.

Financial calendar

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LATEST BRAND NEWS

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Media

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Press releases

Press releases

adidas announces successful placement of € 500 million bond

adidas brand momentum drives record revenues, strong third-quarter results, and upgrade of full-year 2025 outlook

adidas reports strong third quarter results and increases its full-year outlook

MEDIA RELATIONS CONTACT

adidas AG Media Relations

MEDIA COVERAGE

Adidas Sales Climb to Quarterly Record Despite Tariff-Induced Volatility

Adidas Raises Full-Year Profit Outlook as It Rides Out Tariff Impact

Audi announce key partnership ahead of debut F1 season in 2026

Penn State's Potential Switch to Adidas Could Boost NIL Funding Significantly

He Became the First Runner to Break 6 Hours in the 100K—but the Record Won’t Officially Count

Samuel L. Jackson Lends His Voice to New Adidas Originals Superstar Campaign

Juventus extend Adidas partnership to 2037 in $468 million deal

Run-D.M.C., 1986

Adidas posts forecast-beating quarterly profit on strong sneaker demand

Patrick Mahomes enters high school HOF, partners with Texas schools

adidas Originals’ New Campaign Focuses on Individuality

Financial calendar

Financial calendar

LATEST BRAND NEWS

Press releases

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Product News

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Adidas Sales Climb to Quarterly Record Despite Tariff-Induced Volatility

Adidas Raises Full-Year Profit Outlook as It Rides Out Tariff Impact

Audi announce key partnership ahead of debut F1 season in 2026

Penn State's Potential Switch to Adidas Could Boost NIL Funding Significantly

He Became the First Runner to Break 6 Hours in the 100K—but the Record Won’t Officially Count

Samuel L. Jackson Lends His Voice to New Adidas Originals Superstar Campaign

Juventus extend Adidas partnership to 2037 in $468 million deal

Run-D.M.C., 1986

Adidas posts forecast-beating quarterly profit on strong sneaker demand

Patrick Mahomes enters high school HOF, partners with Texas schools

adidas Originals’ New Campaign Focuses on Individuality