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Media

On this page, you will find our corporate news archive dating back to 2014, media contacts, media coverage, the financial calendar, and brand marketing news.

Press releases

Blurry image of female soccer players in motion, capturing action and speed. Players wear navy and white uniforms on a grassy field.

Press releases

July 30, 2026 • press releases

adidas grows top line 14% and achieves record sales in Q2

July 30, 2026 • press releases

Birgit Kretschmer to succeed Harm Ohlmeyer as CFO of adidas

June 23, 2026 • press releases

adidas continues share buyback program with second tranche

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MEDIA RELATIONS CONTACT

adidas AG Media Relations

World of Sports Adi-Dassler-Straße 1 91074 Herzogenaurach Germany

MEDIA COVERAGE

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May 6, 2026 • FOOTWEAR NEWS

Why adidas is sprinting ahead

Despite some investor concern leading into the company's quarterly earnings, shares rose more than 8 percent Wednesday on a strong report.

April 13, 2026 • XINHUA

China's "Su Super League" roars back ahead of World Cup fever

China's grassroots football boom is gathering pace as the "Su Super League" returns, drawing large crowds, attracting major sponsors and turning amateur matches into citywide events.

March 23, 2026 • THE OREGONIAN

Inside Adidas’ high-tech ‘playground’ where the NFL’s next superstars are testing their cleats

Adidas on Monday announced its 2026 NFL draft class. Nine of the fourteen players visited Portland last week.

March 4, 2026 • WWD

Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth

Adidas CEO Bjørn Gulden knows what the company needs to move forward — more innovation, improved performance in the U.S. market and a tighter relationship with the consumer.

February 17, 2026 • CNN

Why the Adidas ‘Chinese New Year’ jacket has gone viral

This year, there’s one product that has cut through all the noise: the Adidas Chinese Track Top.

February 9, 2026 • VOGUE

Bad Bunny Designed His Super Bowl Trainers Himself

The Grammy winner wore a pair of chunky ’90s-inspired sneakers – specifically, the BadBo 1.0 trainers that are part of his collaboration with Adidas.

A basketball player in motion dribbles an orange ball on a wooden court. The blurred effect conveys speed and dynamic movement, highlighting intensity.

Financial calendar

July 30, 2026 • Results

1st Half 2026 Results

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September 23, 2026 - September 24, 2026 • Roadshows and Conferences

Home of Innovation | Investor & Analyst Edition (Herzogenaurach)

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October 29, 2026 • Results

9M 2026 Results

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LATEST BRAND NEWS

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July 30, 2026

Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup

The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every ...

July 29, 2026

adidas and Arte Antwerp Drop New Collection: An Ode to the Culture Of Football

Today, adidas and Belgian elevated streetwear label Arte Antwerp unveil the first drop from their FW26 collaborative collection, continuing their jour...

July 28, 2026

adidas by Stella McCartney launches performance running capsule, co-designed and fronted by Heptathlete Anna Hall

Today, adidas by Stella McCartney unveils the Anna Hall Capsule; an edit fronted and co-designed by one of the most exciting athletes in global track ...

July 27, 2026

adidas Originals and Pharrell Williams Introduce the VIRGINIA Adistar Jellyfish in Triple White

adidas Originals and Pharrell Williams launch the latest colorway for the acclaimed VIRGINIA Adistar Jellyfish, introducing the silhouette in a crisp ...

July 23, 2026

adidas unveils Originals Sport, bringing signature Originals style to Performance training

As personal style becomes just as important inside the gym as it is outside it, adidas is introducing Originals Sport - a new training collection that...

July 23, 2026

adidas Deepens its Commitment to Women's Basketball at WNBA All-Star Weekend Through a Collaboration with Ryoko Rain and Crazy Energy Player Exclusives

As President of adidas Women’s Basketball, Candace Parker is helping shape the brand’s vision to advance the women’s game by ensuring the perspectives...

Media

Media

Press releases

Press releases

adidas grows top line 14% and achieves record sales in Q2

Birgit Kretschmer to succeed Harm Ohlmeyer as CFO of adidas

adidas continues share buyback program with second tranche

MEDIA RELATIONS CONTACT

adidas AG Media Relations

MEDIA COVERAGE

Why adidas is sprinting ahead

China's "Su Super League" roars back ahead of World Cup fever

Inside Adidas’ high-tech ‘playground’ where the NFL’s next superstars are testing their cleats

Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth

Why the Adidas ‘Chinese New Year’ jacket has gone viral

Bad Bunny Designed His Super Bowl Trainers Himself

Financial calendar

Financial calendar

1st Half 2026 Results

Home of Innovation | Investor & Analyst Edition (Herzogenaurach)

9M 2026 Results

LATEST BRAND NEWS

Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup

adidas and Arte Antwerp Drop New Collection: An Ode to the Culture Of Football

adidas by Stella McCartney launches performance running capsule, co-designed and fronted by Heptathlete Anna Hall

adidas Originals and Pharrell Williams Introduce the VIRGINIA Adistar Jellyfish in Triple White

adidas unveils Originals Sport, bringing signature Originals style to Performance training

adidas Deepens its Commitment to Women's Basketball at WNBA All-Star Weekend Through a Collaboration with Ryoko Rain and Crazy Energy Player Exclusives

Press releases

Pictures and Videos

Product News

Popular

Why adidas is sprinting ahead

China's "Su Super League" roars back ahead of World Cup fever

Inside Adidas’ high-tech ‘playground’ where the NFL’s next superstars are testing their cleats

Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth

Why the Adidas ‘Chinese New Year’ jacket has gone viral

Bad Bunny Designed His Super Bowl Trainers Himself

Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup

adidas and Arte Antwerp Drop New Collection: An Ode to the Culture Of Football

adidas by Stella McCartney launches performance running capsule, co-designed and fronted by Heptathlete Anna Hall

adidas Originals and Pharrell Williams Introduce the VIRGINIA Adistar Jellyfish in Triple White

adidas unveils Originals Sport, bringing signature Originals style to Performance training

adidas Deepens its Commitment to Women's Basketball at WNBA All-Star Weekend Through a Collaboration with Ryoko Rain and Crazy Energy Player Exclusives

Press releases

Pictures and Videos

Product News