We strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Our DEI strategy, ‘Creating an Equal Playing Field for All,’ is based on three key pillars: people, culture, and accountability.
Key Facts
- Ambition to reach gender balance in leadership by 2033
- 33 Employee Resource Groups (ERGs) representing 7 diversity dimensions
DEI Strategy
The people pillar focuses on closing talent gaps by attracting, developing, and retaining the best talent through a commitment to inclusion for all employees.
As part of the people pillar, we’ve set ourselves a measurable and aspirational goal to help us realize our ambitions: to achieve gender balance in leadership (director level and above) globally by 2033.
At adidas, we fully embrace the power of Employee Resource Groups (ERGs) – employee-led networks that build communities and foster greater connection and understanding among employees across all backgrounds. We have over 30 ERGs around the globe, as well as diversity ambassador teams that focus on seven diversity dimensions.
Employee resource groups
Our Employee Resource Groups serve as a vital forum for addressing challenges and promoting inclusivity within our organization.
Gender Identity
Our Women's Network and the Gender Equity Network focus on addressing the barriers faced by women in the workplace.
Veteran Status
VetNet acknowledges the unique experiences of military veterans in the U.S., providing a community that understands and respects their service and sacrifices.
Race & Ethnicity
Groups such as United Voices, Progressive Soles, and the Diversity Collective bring together and support employees from diverse backgrounds.
Abilities
Our World of Abilities group is dedicated to raising awareness about the challenges surrounding disabilities.
Generation, Life & Experience
The Xperienced Generation raises awareness of age-related topics, while the Caregivers ERG supports those balancing work and family responsibilities.
Sexual Orientation
Our commitment to the LGBTQIA2S+ community is reflected in our Proud2Play group, which promotes inclusivity and acceptance regardless of sexual orientation or gender identity.
Faith & Culture
Communities like Bless Up and the Jewish Group aim to promote awareness, understanding, and respect for different beliefs, practices, and celebrations.
Gender Identity
Our Women's Network and the Gender Equity Network focus on addressing the barriers faced by women in the workplace.
Veteran Status
VetNet acknowledges the unique experiences of military veterans in the U.S., providing a community that understands and respects their service and sacrifices.
Race & Ethnicity
Groups such as United Voices, Progressive Soles, and the Diversity Collective bring together and support employees from diverse backgrounds.
Abilities
Our World of Abilities group is dedicated to raising awareness about the challenges surrounding disabilities.
Generation, Life & Experience
The Xperienced Generation raises awareness of age-related topics, while the Caregivers ERG supports those balancing work and family responsibilities.
Sexual Orientation
Our commitment to the LGBTQIA2S+ community is reflected in our Proud2Play group, which promotes inclusivity and acceptance regardless of sexual orientation or gender identity.
Faith & Culture
Communities like Bless Up and the Jewish Group aim to promote awareness, understanding, and respect for different beliefs, practices, and celebrations.
WHY DEI MATTERS TO US
WHY DEI MATTERS TO US
"We can only meet our mission to be the ‘best sports brand in the world’ by fostering an inclusive environment for the diverse talents and athletes in our markets. As a sports romantic and a former athlete, I am obsessed with advancing a welcoming culture that enables our people to create the most innovative and high performing products."
-BJØRN GULDEN, CHIEF EXECUTIVE OFFICER
