
ANNUAL GENERAL MEETING 2025
The 2025 Annual General Meeting of adidas AG will take place on
Thursday, May 15, 2025,
at the Stadthalle Fürth, Rosenstrasse 50 in Fürth/Bavaria, Germany.
Key data and deadlines relating to the Annual General Meeting:
Date/Time | May 15, 2025, 10:00 a.m. CEST |
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Place | Stadthalle Fürth, Rosenstrasse 50, 90762 Fürth/Bavaria, Germany |
Publication of invitation incl. the Agenda | April 1, 2025 (German Federal Gazette - Bundesanzeiger) |
Deadline for registration | May 8, 2025, 12:00 p.m. CEST |
Dispatch of invitations | >> Main dispatch earliest from: April 3, 2025 |
Deadline for voting by means of electronic postal vote | >> via the Shareholder Portal: |
Deadlines for submission of power of representation and voting instructions | >> via the Shareholder Portal: |
Dividend | >> Proposed dividend: € 2.00 per dividend-entitled no-par-value share |
Live webcast
Live webcast
Like in previous years, all interested persons will have the possibility to view the entire Annual General Meeting live on the Internet. For information on the software required for viewing the webcast as well as further technical details, please see section "Technical information" below.
Watch the live webcast on May 15, 2025, as of 10:00 a.m. (CEST), here.
Shareholder portal
Shareholder portal

As of mid-April 2025, you can register via the password-protected shareholder portal for participation, exercise your voting rights by means of electronic postal vote or grant a power of representation and submit voting instructions to the proxies appointed by adidas AG. Furthermore, you may register via the shareholder portal for e-mail dispatch of the agenda and documents pertaining to the Annual General Meeting.
Shareholder Portal
investor.computershare.deMessage from Thomas Rabe to our Shareholders
Message from Thomas Rabe to our Shareholders
Documents and reports relating to the Annual General Meeting
Documents and reports relating to the Annual General Meeting
Below, you can find the invitation including the agenda as well as all other documents and reports relating to the 2025 Annual General Meeting.
Invitation 2025 including agenda
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Information pursuant to § 125 AktG in conjunction with IR (EU) 2018/1212
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Explanation regarding agenda item 1
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Proposal on the appropriation of retained earnings
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Information on agenda item 5 - Compensation Report for the 2024 financial year
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Information regarding agenda item 6 - Supervisory Board election
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Executive Board report on agenda item 7
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Executive Board report on agenda item 8
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Individual meeting participation of the Supervisory Board members
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2024 Annual Report incl. consolidated financial statements and the combines Management Report of adidas AG and of the adidas Group as at December 31, 2024
2024 Annual Report (PDF)2024 Annual Online ReportSupervisory Board ReportDeclaration on Corporate GovernanceExplanatory Report of the Executive Board on the disclosures pursuant to §§ 289a, 315a HGBAnnual Financial Statements of adidas AG as at December 31, 2024
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Sample registration form
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Explanations regarding the rights of shareholders
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Articles of Association of adidas AG
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Synopsis of the Articles of Association of adidas AG
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SASB Index 2024
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Privacy notice for shareholders
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Objection electronic dispatch
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Recording of the speeches of the Chief Executive Officer and the Chief Financial Officer
Recording of the speeches of the Chief Executive Officer and the Chief Financial Officer
The recording of the speeches given by Chief Executive Officer Bjørn Gulden and Chief Financial Officer Harm Ohlmeyer will be available here.
Confirmation of vote counting
Confirmation of vote counting
The confirmation of counting of votes in accordance with § 129 section 5 German Stock Corporation Act can be obtained within one month from the date of the Annual General Meeting via the password-protected shareholder portal at www.adidas-group.com/agm-service.
Alternatively, the Annual General Meeting Hotline is available at
+4989 30903-6341
or by e-mail to anmeldestelle@computershare.de.
How to get to the Annual General Meeting
How to get to the Annual General Meeting
By Car:
- Motorway A 73 Exit Fürth-Poppenreuth, direction “Fürth/Stadtmitte“, then follow“Stadthalle“ signs
- The Stadhalle car park has a limited number of parking spaces available for you
To the “Fürthermare“ Car Park:
- Motorway A 73 Exit Fürth-Poppenreuth
- Then please follow the “Fürthermare“ signs
- Enter “Fürth, Bavaria, Scherbsgraben 15“ into your navigation system
By Train/Bus:
- From Nuremberg central train station: Take subway line U1 to station “Stadthalle“
- From Fürth central train station: Take subway line U1 to station “Stadthalle“ or bus line no. 172 to station “Stadthalle Süd“
By Plane:
- From Nuremberg Airport: Take subway line U2 to Nuremberg central train station (“Nürnberg Hauptbahnhof“), then take subway line U1 to station “Stadthalle"
Route Map (Google Maps)
Technical information
Technical information
To view the documents and applications for the Annual General Meeting, you may need the following free software:
Documents
The documents provided by us are available in PDF format. To view PDF files, you need to have the Adobe Reader or similar PDF program installed.
Webcast
To view the webcast, the system requirements set out here have to be fulfilled. To check if all system requirements are fulfilled, please test your system here.
Shareholder Portal
To use the Shareholder Portal, you need to have Microsoft Edge, Google Chrome, Mozilla Firefox or the Apple Safari Browser installed.
The Shareholder Portal will be opened in a separate window. Please ensure that your browser-integrated pop-up blocker is configured to permit this access. For further details, please consult your browser's online support.
We have set up a hotline as well as an e-mail service for any questions regarding our Shareholder Portal:
Hotline: +49 89 30903-6341
Service Hours: Monday through Friday, 9:00 a.m. - 5:00 p.m. CEST
E-Mail: anmeldestelle@computershare.de
ANY QUESTIONS ON THE ANNUAL GENERAL MEETING 2025?
For questions regarding registration and the granting of powers of representation as well as the Shareholder Portal, please contact:
E-Mail: anmeldestelle@computershare.de
Hotline: +49 89 30903-6341 - Monday through Friday, 9:00 a.m. - 5:00 p.m. CEST
For questions relating to the organization of the Annual General Meeting, please contact:
E-Mail: agm-service@adidas-group.com