Our Approach
Fueled by our purpose, we're creating change through sport -- to shape a better future for our communities. By increasing access and building belonging, we’re striving to bring sport to more people, in more places - and working to reduce our environmental footprint along the way.
Through charitable contributions, volunteering, and knowledge sharing, we work hand-in-hand with local organizations across the globe to bring our purpose to life.
Relief adds a social and humanitarian dimension to our efforts. As natural disasters and other crises can strike at any moment, adidas seeks to support communities in markets, cities, and sourcing locations where possible.
Our charitable giving guidelines support us in implementing our strategic priorities and adhering to our principles for social initiatives. To ensure that our community engagement efforts have sustained impact, we thoroughly measure, track, and evaluate our social impact.
Our Engagement
We strategically select projects and long-term partnerships that create value and the impact needed to drive positive change most effectively – ranging from skill-based employee volunteering, financial/in-kind donations to expert advice, grants, and sponsoring.
We give back
To drive positive impact across people and planet, we create volunteer programs and company-matched fundraisers that encourage employees to actively engage and bring our core belief to life. Teams in all markets take part in multi-faceted volunteering initiatives with a social and environmental focus. We support projects ranging from sports coaching in safe places for women and girls to providing skills-based support to refugees, helping them unlock their potential in the labor market. By continuously running fundraising campaigns that match employee donations, adidas demonstrates our collective and united support as one adidas family.
We also create positive change by supporting communities in need with our products. Our product donations benefit long-term partner organizations such as the Global Aid Network (GAiN) and Ora Kinderhilfe, who ensure products are fairly distributed.
CHANGING LIVES THROUGH SPORT
From local partnerships to employee volunteering, explore how we’re breaking down barriers through sport. Read the stories of the people and organizations helping us on our journey.
Learn more about how we’re creating impact in our communities.
ADIDAS FOUNDATION
We have long been committed to making a positive impact in communities and using the power of sport to make the world a better place. In the face of ever-increasing discrimination, inequality, conflict and climate change, we have taken a significant step to further strengthen this commitment by establishing the adidas Foundation in 2023 There is no better time than now to leverage our resources and the power of our brand to deepen our collaboration with and support for communities around the world to create a more equitable, just and sustainable world for all.
The Foundation strengthens our efforts in the areas of fighting discrimination, sport for development and access to sport while it will engage people in the challenges of tackling climate change as well as its implication for the places we play and will leverage the power of sport to address post-disaster trauma.
Led by a dedicated team of experts with the knowledge and experience to build long term impactful programs and partnerships, this initiative will consolidate and amplify our commitment to making a meaningful impact on the communities we serve.
The adidas Foundation is an independent non-profit entity that maintains a strong relationship with us yet is completely autonomous.
