Communities
Our community engagement is fully rooted in our purpose: “Through sport, we have the power to change lives.” Through our community engagement efforts, we put this purpose into action by creating social impact for our communities.
Communities
Our community engagement is fully rooted in our purpose: “Through sport, we have the power to change lives.” Through our community engagement efforts, we put this purpose into action by creating social impact for our communities.
Our Approach
Through charitable contributions, volunteering, and knowledge sharing, we work hand-in-hand with local organizations across the globe to bring our purpose to life. Anchored in two pillars, “People” and “Planet,” we aim to achieve the overarching goal of shaping a better future for everyone, using sport as a positive vehicle of change.
- People: We drive access to sport for everyone and create an equal and safe environment for all when participating in sport.
- Planet: We take action for the spaces we live and play in. We support sustainable and environmental initiatives aimed to drive change and create real impact.
Relief adds a social and humanitarian dimension to our efforts. As natural disasters and other crises can strike at any moment, adidas seeks to support communities in markets, cities, and sourcing locations where possible.
Our charitable giving guidelines support us in implementing our strategic priorities and adhering to our principles for social initiatives. To ensure that our community engagement efforts have sustained impact, we thoroughly measure, track, and evaluate our social impact.
Our Engagement
We strategically select projects and long-term partnerships that create value and the impact needed to drive positive change most effectively – ranging from skill-based employee volunteering, financial/in-kind donations to expert advice, grants, and sponsoring.
We give back
To drive positive impact across people and planet, we create volunteer programs and company-matched fundraisers that encourage employees to actively engage and bring our core belief to life. Teams in all markets take part in multi-faceted volunteering initiatives with a social and environmental focus. We support projects ranging from sports coaching in safe places for women and girls to providing skills-based support to refugees, helping them unlock their potential in the labor market. By continuously running fundraising campaigns that match employee donations, adidas demonstrates our collective and united support as one adidas family.
We also create positive change by supporting communities in need with our products. Our product donations benefit long-term partner organizations such as the Global Aid Network (GAiN) and Ora Kinderhilfe, who ensure products are fairly distributed.
MAKE SPORT EQUAL
We want to make sport accessible, equitable, and safe for all, specifically for underserved communities. By championing individual uniqueness and cultivating a culture of belonging, we work together with expert organizations and local communities to create lasting change. Through programs such as Athlete Ally to support the LGBTQIA2+ community and Breaking Barriers to engage more girls in sport, we create an environment in which everyone feels valued, recognized, rewarded, and given the opportunity to perform at their best.
MOVE FOR THE PLANET
Move For the Planet is born from the belief that collective movement creates collective impact. Harnessing that collective power, adidas will donate to projects around the world that provide education on sustainability and make sports facilities more resilient to extreme weather conditions, such as heat waves and flooding.
ADIDAS FOUNDATION
We have long been committed to making a positive impact in communities and using the power of sport to make the world a better place. In the face of ever-increasing discrimination, inequality, conflict and climate change, we have taken a significant step to further strengthen this commitment by establishing the adidas Foundation in 2023 There is no better time than now to leverage our resources and the power of our brand to deepen our collaboration with and support for communities around the world to create a more equitable, just and sustainable world for all.
The Foundation strengthens our efforts in the areas of fighting discrimination, sport for development and access to sport while it will engage people in the challenges of tackling climate change as well as its implication for the places we play and will leverage the power of sport to address post-disaster trauma.
Led by a dedicated team of experts with the knowledge and experience to build long term impactful programs and partnerships, this initiative will consolidate and amplify our commitment to making a meaningful impact on the communities we serve.
The adidas Foundation is an independent non-profit entity that maintains a strong relationship with us yet is completely autonomous.