Pictures and Videos

adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP – a 100% recyclable performance running shoe.

FUTURECRAFT.LOOP enables a 'closed loop' or circular manufacturing model, where the raw materials can be repurposed again and again.

The ULTRABOOST DNA LOOP is made of one material from the sole to the laces and is made to be remade.

FUTURECRAFT 4D is the world's first high-performance midsole crafted with light and oxygen through 'Digital Light Synthesis', a technology pioneered by Carbon.

The FUTURECRAFT 4D midsole midsole is born out of 17 years of running data, and brought to functional reality through 'Digital Light Synthesis' that eliminates the need for traditional prototyping or moulding.

The lattice structure of the FUTURECRAFT 4D midsole is precisely tuned for sport, absorbing pressure from any angle and propelling the foot forward and supporting movement where needed.

The sole and upper of the adidas FUTURECRAFT.STRUNG are based on athlete data and will provide an optimal fit for fast runs.

With five carbon rods in its Lightstrike sole, the adizero adios Pro is adidas' fastest running shoe.

The vegan adidas Stan Smith is made without animal ingredients and the upper is made from 70 percent recycled materials.

The first outdoor shoe from adidas that is made to be remade.

The adidas World of Sports – the adidas AG headquarters in Herzogenaurach, Germany.

The Arena building opened in 2019 at the World of Sports in Herzogenaurach, Germany.

Newly constructed skatepark in front of the office building Arena.

The entrance area is dominated by a stunning stairway construction with 136 steps.

If you go up and down the stairs once every working day for a year, you expend as much energy as in a marathon.

The Main Street serves as a place to exchange and meet.

More than 2,000 workplaces on three floors in the Arena building.

An innovative, flexible workplace concept combines the advantages of open, communicative areas with those of retreat areas for focused activities and meetings.

The Halftime building has been in operation since 2018. It provides employees with another company restaurant and meeting rooms.

Outdoor area of the canteen in Halftime.

In summer, employees find many outdoor areas where they can work.

On sunny days employees can sit by the lake, which also serves to cool the building.

The Halftime building has catering facilities for up to 2,000 meals a day.

The meeting rooms in Halftime all resemble different sports terrains: Mini Pitch is made to look like a football field.

The Adi Dassler Workshop gives employees a rustic workshop feel.

The building offers space for interaction and work.

The MakerLab is a creative place where employees get the opportunity to try out, experiment and let their creative thoughts run free on an area of 385 m2.

The extensive campus provides numerous sporting facilities such as a gym, a soccer pitch, beach volleyball courts, a tennis court, a basketball court or a climbing tower.

In addition to training equipment, employees can attend a wide range of sports courses or join sports trips such as ski trips.

The Brooklyn Creator Farm in Greenpoint, Brooklyn, enables our design team to get in touch with New York's creative culture and use it as inspiration for their work.

Employees doing yoga in the new office building Homecourt in Shanghai.

Home Ground is the home base of the Germany National Football team during UEFA EURO 2020 on adidas' World of Sports in Herzogenaurach, Germany.

View of Manhattan from the new adidas Hub on Hudson Street.

Located in Shanghai, Homecourt is home to our Asian-Pacific and Greater China teams.

The 21-floor office houses more than 1,500 employees overseeing projects in China, Japan, South Korea, Southeast Asia, and the Pacific.

The entrance area of the adidas Asia-Pacific headquarters called Homecourt.

In October 2019 adidas opened its new London Oxford Street Flagship adidas LDN with more than 100 digital touchpoints.

The new store design has included embedding bespoke innovations into the adidas app, including a Bring It to Me feature and the Hype Wall.

Interactive changing room mirrors use RFID technology to recognize products and provide information, with shoppers also able to request different sizes and colours without leaving the space.

Bespoke ‘LDN’ product has been designed and will be exclusively sold in-store.

Across four floors, adidas LDN features the very best of the brand across sport and style including the widest range of football apparel and footwear.

In December 2016, the Brand Flagship store adidas NYC was opened on the legendary 5th Avenue in New York.

Sustainability was core to the store design.

The store features a tunnel entrance, stands for live-game viewing on big screens, locker rooms instead of dressing rooms and track and field areas where consumers can test and experience products.

The store is designed according to the retail concept called Stadium in the style of typical high school stadiums.

adidas’ largest Brand Flagship Store in the Asian-Pacific market is located at 800 Nanjing East Road in Shanghai and was opened in November 2018.

The store features a Run Lab and a Creator Hub for customized services.

The Nanjing East Road is known as China's No. 1 shopping street.

adidas opened the very first European Brand Flagship Store on 22 Avenue des Champs-Elysées in Paris in January 2019.

Parley products at the adidas Brand Flagship Store in Paris.

The adidas Originals flagship in London, Home of Originals, will provide a space for the city’s creatives to come together.

Elements referring to the company’s sustainability efforts can be found throughout the store, like a Stan Smith 3D-printed Trefoil mural containing living plants.

Situated on the bustling Münzstraße in the heart of Berlin, the adidas Originals flagship store is the go-to-destination for all sneaker and lifestyle fans.

Inspired by the adidas archive in Herzogenaurach, the store’s concept – named THE COLLECTION – was designed with a focus on high-quality product presentation and extensive storytelling.

Argentinia football shoe 1953, worn by several West German players during the FIFA World Cup™ in Bern 1954.

Telstar 1970 the first official World Cup match ball using the iconic black and white panels.

Adilette 1972, a synonym for bathing slides

adidas sport shoe factory Herzogenaurach in the early 50s

Adi Dassler, founder of adidas, in the first Gebrüder Dassler shoe factory ca. 1927.

Adi Dassler in the squad base at the FIFA World Cup™ in Bern 1954.

Adi Dassler in the squad base at the FIFA World Cup™ in Bern 1954.

Company founder Adi Dassler in his later years