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Bjørn Gulden
Bjørn GuldenChief Executive Officer of adidas AG and responsible for Global Brands
Bjørn Gulden
Bjørn GuldenChief Executive Officer of adidas AG and responsible for Global Brands
Arthur Höld
Arthur HöldExecutive Board Member of adidas AG, responsible for Global Sales
Harm Ohlmeyer
Harm OhlmeyerChief Executive Officer and Chief Financial Officer of adidas AG
Michelle Robertson
Michelle RobertsonExecutive Board Member of adidas AG, responsible for Global Human Resources, People and Culture
Martin Shankland
Martin ShanklandExecutive Board Member of adidas AG, responsible for Global Operations
FUTURECRAFT.LOOP
FUTURECRAFT.LOOPadidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP – a 100% recyclable performance running shoe.
FUTURECRAFT.LOOP
FUTURECRAFT.LOOPFUTURECRAFT.LOOP enables a 'closed loop' or circular manufacturing model, where the raw materials can be repurposed again and again.
ULTRABOOST DNA LOOP
ULTRABOOST DNA LOOPThe ULTRABOOST DNA LOOP is made of one material from the sole to the laces and is made to be remade.
FUTURECRAFT 4D
FUTURECRAFT 4DFUTURECRAFT 4D is the world's first high-performance midsole crafted with light and oxygen through 'Digital Light Synthesis', a technology pioneered by Carbon.
FUTURECRAFT 4D
FUTURECRAFT 4DThe FUTURECRAFT 4D midsole midsole is born out of 17 years of running data, and brought to functional reality through 'Digital Light Synthesis' that eliminates the need for traditional prototyping or moulding.
FUTURECRAFT 4D
FUTURECRAFT 4DThe lattice structure of the FUTURECRAFT 4D midsole is precisely tuned for sport, absorbing pressure from any angle and propelling the foot forward and supporting movement where needed.
FUTURECRAFT.STRUNG
FUTURECRAFT.STRUNGThe sole and upper of the adidas FUTURECRAFT.STRUNG are based on athlete data and will provide an optimal fit for fast runs.
adizero adios Pro
adizero adios ProWith five carbon rods in its Lightstrike sole, the adizero adios Pro is adidas' fastest running shoe.
Vegan Stan Smith
Vegan Stan SmithThe vegan adidas Stan Smith is made without animal ingredients and the upper is made from 70 percent recycled materials.
Made to be Remade Freehiker
Made to be Remade FreehikerThe first outdoor shoe from adidas that is made to be remade.
adidas World of Sports
adidas World of SportsThe adidas World of Sports – the adidas AG headquarters in Herzogenaurach, Germany.
Arena
ArenaThe Arena building opened in 2019 at the World of Sports in Herzogenaurach, Germany.
Arena
ArenaNewly constructed skatepark in front of the office building Arena.
Arena
ArenaThe entrance area is dominated by a stunning stairway construction with 136 steps.
Arena
ArenaIf you go up and down the stairs once every working day for a year, you expend as much energy as in a marathon.
Arena
ArenaThe Main Street serves as a place to exchange and meet.
Arena
ArenaMore than 2,000 workplaces on three floors in the Arena building.
Arena
ArenaAn innovative, flexible workplace concept combines the advantages of open, communicative areas with those of retreat areas for focused activities and meetings.
Halftime
HalftimeThe Halftime building has been in operation since 2018. It provides employees with another company restaurant and meeting rooms.
Halftime
HalftimeOutdoor area of the canteen in Halftime.
Halftime
HalftimeIn summer, employees find many outdoor areas where they can work.
Halftime
HalftimeOn sunny days employees can sit by the lake, which also serves to cool the building.
Halftime
HalftimeThe Halftime building has catering facilities for up to 2,000 meals a day.
Halftime
HalftimeThe meeting rooms in Halftime all resemble different sports terrains: Mini Pitch is made to look like a football field.
Halftime
HalftimeThe Adi Dassler Workshop gives employees a rustic workshop feel.
Halftime
HalftimeThe building offers space for interaction and work.
MakerLab Herzogenaurach
MakerLab HerzogenaurachThe MakerLab is a creative place where employees get the opportunity to try out, experiment and let their creative thoughts run free on an area of 385 m2.
adidas Gym Herzogenaurach
adidas Gym HerzogenaurachThe extensive campus provides numerous sporting facilities such as a gym, a soccer pitch, beach volleyball courts, a tennis court, a basketball court or a climbing tower.
adidas Gym Herzogenaurach
adidas Gym HerzogenaurachIn addition to training equipment, employees can attend a wide range of sports courses or join sports trips such as ski trips.
adidas Brooklyn Creator Farm
adidas Brooklyn Creator FarmThe Brooklyn Creator Farm in Greenpoint, Brooklyn, enables our design team to get in touch with New York's creative culture and use it as inspiration for their work.
adidas Homecourt Shanghai
adidas Homecourt ShanghaiEmployees doing yoga in the new office building Homecourt in Shanghai.
Home Ground
Home GroundHome Ground is the home base of the Germany National Football team during UEFA EURO 2020 on adidas' World of Sports in Herzogenaurach, Germany.
Home Ground
Home Ground
Home Ground
Home Ground
adidas Hub New York City
adidas Hub New York CityThe new adidas Hub in New York hosts an office space and showrooms where we present our latest products and collections to our partners.
adidas Hub New York City
adidas Hub New York CityView of Manhattan from the new adidas Hub on Hudson Street.
adidas Homecourt Shanghai
adidas Homecourt ShanghaiLocated in Shanghai, Homecourt is home to our Asian-Pacific and Greater China teams.
adidas Homecourt Shanghai
adidas Homecourt ShanghaiThe 21-floor office houses more than 1,500 employees overseeing projects in China, Japan, South Korea, Southeast Asia, and the Pacific.
adidas Homecourt Shanghai
adidas Homecourt ShanghaiThe entrance area of the adidas Asia-Pacific headquarters called Homecourt.
adidas London Flagship
adidas London FlagshipIn October 2019 adidas opened its new London Oxford Street Flagship adidas LDN with more than 100 digital touchpoints.
adidas London Flagship
adidas London FlagshipThe new store design has included embedding bespoke innovations into the adidas app, including a Bring It to Me feature and the Hype Wall.
adidas London Flagship
adidas London FlagshipInteractive changing room mirrors use RFID technology to recognize products and provide information, with shoppers also able to request different sizes and colours without leaving the space.
adidas London Flagship
adidas London FlagshipBespoke ‘LDN’ product has been designed and will be exclusively sold in-store.
adidas London Flagship
adidas London FlagshipAcross four floors, adidas LDN features the very best of the brand across sport and style including the widest range of football apparel and footwear.
adidas New York City Flagship
adidas New York City FlagshipIn December 2016, the Brand Flagship store adidas NYC was opened on the legendary 5th Avenue in New York.
adidas New York City Flagship
adidas New York City FlagshipSustainability was core to the store design.
adidas New York City Flagship
adidas New York City FlagshipThe store features a tunnel entrance, stands for live-game viewing on big screens, locker rooms instead of dressing rooms and track and field areas where consumers can test and experience products.
adidas New York City Flagship
adidas New York City FlagshipThe store is designed according to the retail concept called Stadium in the style of typical high school stadiums.
adidas Shanghai Flagship
adidas Shanghai Flagshipadidas’ largest Brand Flagship Store in the Asian-Pacific market is located at 800 Nanjing East Road in Shanghai and was opened in November 2018.
adidas Shanghai Flagship
adidas Shanghai FlagshipThe store features a Run Lab and a Creator Hub for customized services.
adidas Shanghai Flagship
adidas Shanghai FlagshipThe Nanjing East Road is known as China's No. 1 shopping street.
adidas Paris Flagship
adidas Paris Flagshipadidas opened the very first European Brand Flagship Store on 22 Avenue des Champs-Elysées in Paris in January 2019.
adidas Paris Flagship
adidas Paris FlagshipParley products at the adidas Brand Flagship Store in Paris.
adidas Originals London Flagship
adidas Originals London FlagshipThe adidas Originals flagship in London, Home of Originals, will provide a space for the city’s creatives to come together.
adidas Originals London Flagship
adidas Originals London FlagshipElements referring to the company’s sustainability efforts can be found throughout the store, like a Stan Smith 3D-printed Trefoil mural containing living plants.
adidas Originals Berlin Flagship
adidas Originals Berlin FlagshipSituated on the bustling Münzstraße in the heart of Berlin, the adidas Originals flagship store is the go-to-destination for all sneaker and lifestyle fans.
adidas Originals Berlin Flagship
adidas Originals Berlin FlagshipInspired by the adidas archive in Herzogenaurach, the store’s concept – named THE COLLECTION – was designed with a focus on high-quality product presentation and extensive storytelling.

adidas headquarters – The World of Sports in Herzogenaurach, Germany

The company headquarters in Herzogenaurach, Germany, is called World of Sports. The expansion of the site was completed in 2019. The newly constructed office building Arena is reminiscent of a football stadium and offers space for more than 2,000 employees on 52,000 square meters. The Halftime building has been in operation since 2018. This provides employees with another company restaurant and meeting rooms. In the modern Laces office building, completed in 2011, around 1,700 employees are working on the global strategy of the adidas brand.

Sports Culture

The corporate sites provide a wide range of sporting facilities such as gyms, soccer pitches, beach volleyball courts, a tennis court, basketball courts, CrossFit boxes and a bouldering and climbing facility, which can be used individually or during the numerous courses and events that are organized.

Innovation

Innovation is deeply rooted in adidas' culture. To drive innovation, we build on an open collaboration between adidas and partners from industry, sports and entertainment, as well as consumers, alongside our own research and development team – adidas Future Team – and its testing facilities such as the adidas FutureLab.

Workplaces

Inside the building, adidas has implemented an innovative, flexible workplace concept that combines the advantages of open, communicative areas with those of retreat areas for focused activities and meetings. adidas developed this concept as part of a multi-year trial in a purpose-built building. The concept is currently being implemented at all of the company's office locations. At the company-own MakerLab in Herzogenaurach, Portland, Oregon and at the Brooklyn Creator Farm in New York, employees can let their creativity flow and put their ideas directly into practice thanks to a variety of materials and technologies available or learn new skills in workshops.

adidas Stores

Our stores' design follows consistent retail concepts called Stadium and Neighbourhood. The world's largest and most modern adidas stores include adidas NYC on 5th Avenue in Manhattan, New York, the Shanghai store on Nanjing East Road and the Brand Flagship Store on Avenue des Champs-Elysées in Paris.

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