Workplaces
Inside the building, adidas has implemented an innovative, flexible workplace concept that combines the advantages of open, communicative areas with those of retreat areas for focused activities and meetings. adidas developed this concept as part of a multi-year trial in a purpose-built building. The concept is currently being implemented at all of the company's office locations. At the company-own MakerLab in Herzogenaurach, Portland, Oregon and at the Brooklyn Creator Farm in New York, employees can let their creativity flow and put their ideas directly into practice thanks to a variety of materials and technologies available or learn new skills in workshops.
adidas headquarters – The World of Sports in Herzogenaurach, Germany
The company headquarters in Herzogenaurach, Germany, is called World of Sports. The expansion of the site was completed in 2019. The newly constructed office building Arena is reminiscent of a football stadium and offers space for more than 2,000 employees on 52,000 square meters. The Halftime building has been in operation since 2018. This provides employees with another company restaurant and meeting rooms. In the modern Laces office building, completed in 2011, around 1,700 employees are working on the global strategy of the adidas brand.
Sports Culture
The corporate sites provide a wide range of sporting facilities such as gyms, soccer pitches, beach volleyball courts, a tennis court, basketball courts, CrossFit boxes and a bouldering and climbing facility, which can be used individually or during the numerous courses and events that are organized.
adidas Stores
Our stores' design follows consistent retail concepts called Stadium and Neighbourhood. The world's largest and most modern adidas stores include adidas NYC on 5th Avenue in Manhattan, New York, the Shanghai store on Nanjing East Road and the Brand Flagship Store on Avenue des Champs-Elysées in Paris.
FutureLab
Innovation is deeply rooted in adidas' culture. To drive innovation, we build on an open collaboration between adidas and partners from industry, sports and entertainment, as well as consumers, alongside our own research and development team – adidas Future Team – and its testing facilities such as the adidas FutureLab.
