Inspired by our heritage, our brand is rooted in sports and the culture born from it. Headquartered in Herzogenaurach, Germany, we’re a global leader in the sporting goods industry, employing 62,035 worldwide and generating sales of €23,683 million in 2024.
OUR MISSION
To be the best sports brand in the world
Athletes do not settle for average. And neither do we. We have a clear mission: To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience.
OUR Purpose
Through sport we have the power to change lives
Our purpose, ‘Through sport, we have the power to change lives,’ guides the way we run our company. We strive to expand the boundaries of human possibility, to include and unite people in sport, and to create a better world.
KEY FACTS 2024
executive board
“We started in a laundry room and conquered the world.”
We’ve improved and grown. Looking ahead to the future, always remembering where we came from. This is our story.
DISCOVER THE ADIDAS LEGACY
