May 20, 2025 • culture
Celebrating the People Who Fuel Success
Three adidas employees open up about the people who motivate and inspire them, as they reflect on the company’s ‘Adizero: Road to Records’ event
by Nico Lorenz & Jon GreenhalghAssistant Manager Content Creation | Senior Editor
In 2024, we introduced our ongoing brand campaign ‘You Got This’ with the clear message that we can stand up to pressure and enjoy sport on our terms. In 2025, we built on this by highlighting the benefits of those who support and cheer us on from the sidelines, changing the game, the tone, and the outcome for someone else.
To prove we live by our words, we spoke to three adidas employees who share their thoughts in the run up to our annual festival of running – Adizero: Road to Records. See how the support of others has helped them to achieve their personal bests in the videos below.
