purpose

Our purpose is that through sport, we have the power to change lives. It’s a purpose that guides our company to make a positive impact within adidas and beyond. Learn more about our initiatives and efforts to Make Sport Equal from our employees tasked with driving change for a better tomorrow.

"I know there is a world that we can create where everyone gets the opportunity to play football, a world where people don’t have to think twice about whether they will be safe."

Leanne Bates Goals4Girls, UK
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