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                                  Hybrid Hotel: Launching the Adizero Dropset Pro on the Global Stage
                                  Behind the Scenes

                                  Hybrid Hotel: Launching the Adizero Dropset Pro on the Global Stage

                                  Read More
                                  Behind the Scenes: How the Adizero House of Fast Took Over Dubai’s Running Scene
                                  behind the scenes

                                  Behind the Scenes: How the Adizero House of Fast Took Over Dubai’s Running Scene

                                  Read More
                                  Encestando Sueños: Where Basketball Meets Purpose in Panama
                                  Purpose

                                  Encestando Sueños: Where Basketball Meets Purpose in Panama

                                  Read More
                                  Rooted in Culture, Winning with Passion – A Creative Journey for Football in China
                                  Behind the Scenes

                                  Rooted in Culture, Winning with Passion – A Creative Journey for Football in China

                                  Read More
                                  01Hybrid Hotel: Launching the Adizero Dropset Pro on the Global Stage
                                  02Behind the Scenes: How the Adizero House of Fast Took Over Dubai’s Running Scene
                                  03Encestando Sueños: Where Basketball Meets Purpose in Panama
                                  04Rooted in Culture, Winning with Passion – A Creative Journey for Football in China
                                  Behind the Scenes
                                  Careers
                                  Culture
                                  Innovation
                                  Purpose

                                  purpose

                                  Our purpose is that through sport, we have the power to change lives. It’s a purpose that guides our company to make a positive impact within adidas and beyond. Learn more about our initiatives and efforts to drive change for a better tomorrow.
                                  Encestando Sueños: Where Basketball Meets Purpose in Panama
                                  Jun 10, 2026 • purpose
                                  Encestando Sueños: Where Basketball Meets Purpose in Panama
                                  BY Valentina Gonzalez
                                  Reduce Barriers for All Athletes
                                  Apr 01, 2026 • purpose
                                  Reduce Barriers for All Athletes
                                  Taking Action to Change Lives Through Sport
                                  Jul 10, 2025 • behind the scenes
                                  Taking Action to Change Lives Through Sport
                                  BY Benjamin Ludwig
                                  May 20, 2025 • purpose
                                  Billie Jean King on Empowering Women in Sports and Business
                                  BY Justin Korn
                                  Mar 14, 2025 • careers
                                  Candace Parker Opens up on Leadership, Authenticity, and Empowerment
                                  BY Justin Korn
                                  HER TEAM: Elevating Japanese Girls in the World of Football
                                  Mar 13, 2025 • culture
                                  HER TEAM: Elevating Japanese Girls in the World of Football
                                  BY Tamaki Machi

                                  "I know there is a world that we can create where everyone gets the opportunity to play football, a world where people don’t have to think twice about whether they will be safe."

                                  Leanne Bates,  Goals4Girls, UK
                                  My Gender Equity Journey Through a Career in Sport
                                  Mar 07, 2025 • culture
                                  My Gender Equity Journey Through a Career in Sport
                                  BY Pauline Alves
                                  Project Young Phoenix: Empowering Talented Girl Footballers from Western China
                                  Dec 05, 2024 • culture
                                  Project Young Phoenix: Empowering Talented Girl Footballers from Western China
                                  BY Zhang Mengjie
                                  Welcome to the Swap Shop: Bringing a Sustainable Thrift Shop to Our Adidas HQ
                                  Nov 25, 2024 • culture
                                  Welcome to the Swap Shop: Bringing a Sustainable Thrift Shop to Our Adidas HQ
                                  BY Gyovanna Monreal
                                  Harnessing the Untapped Potential of Invisible Disabilities in Retail
                                  Oct 30, 2024 • careers
                                  Harnessing the Untapped Potential of Invisible Disabilities in Retail
                                  BY Rutsuko Tanaka
                                  Celebrating impact at adidas: The story of the United Voices Employee Resource Group 
                                  Oct 02, 2024 • culture
                                  Celebrating impact at adidas: The story of the United Voices Employee Resource Group 
                                  BY JC Silva
                                  Sep 23, 2024 • behind the scenes
                                  36 Hours in Paris: An Employee Experience of a Lifetime
                                  BY Diego Montano
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