purpose

Our purpose is that through sport, we have the power to change lives. It’s a purpose that guides our company to make a positive impact within adidas and beyond. Learn more about our initiatives and efforts to Make Sport Equal from our employees tasked with driving change for a better tomorrow.
Breaking Barriers For Women In Sport: Football Is For Everyone 
Aug 01, 2024 • purpose
Breaking Barriers For Women In Sport: Football Is For Everyone 
BY Ronaldo Oliva
That adidas Runners Feeling: One of Community and Support
Jul 11, 2024 • purpose
That adidas Runners Feeling: One of Community and Support
BY Julia Grenada
LOVE UNITES: Meet Pabllo Vittar, our Co-creator for Pride 24
Jul 01, 2024 • culture
LOVE UNITES: Meet Pabllo Vittar, our Co-creator for Pride 24
BY Bárbara Roncada
Breaking Barriers: Taking Steps Towards True Equality in Sports
May 28, 2024 • purpose
Breaking Barriers: Taking Steps Towards True Equality in Sports
BY Clementine Painter
Inspiring the next generation of women footballers
Apr 22, 2024 • purpose
Inspiring the next generation of women footballers
BY Yuliia Labenska

"I know there is a world that we can create where everyone gets the opportunity to play football, a world where people don’t have to think twice about whether they will be safe."

Leanne Bates Goals4Girls, UK
Empowering Second Chances: The adidas Back to the Game Program in Peru
Apr 05, 2024 • culture
Empowering Second Chances: The adidas Back to the Game Program in Peru
BY Rodrigo Chavarri
Running Towards Change: The adidas Runners x With Women We Run Journey
Mar 28, 2024 • culture
Running Towards Change: The adidas Runners x With Women We Run Journey
BY Stephanie Kotterer
Honoring Black Excellence: Create with Purpose
Mar 25, 2024 • culture
Honoring Black Excellence: Create with Purpose
BY Salimatou Berete-Perez
How Recognition Can Empower and Inspire Black Excellence
Mar 06, 2024 • purpose
How Recognition Can Empower and Inspire Black Excellence
BY Bernadette Little
Making Sport Equal for Girls: How adidas Breaking Barriers Project is Changing the Game in Europe
Nov 07, 2023 • purpose
Making Sport Equal for Girls: How adidas Breaking Barriers Project is Changing the Game in Europe
BY Eva Von Boenninghausen
Culture is Currency: Learnings From the Black Footwear Forum
Oct 12, 2023 • careers
Culture is Currency: Learnings From the Black Footwear Forum
BY Salimatou Berete-Perez
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