01Kieko’s Journey: Adapting to Inspire a Culture of Empathy
02How Three Women Footballers Reshaped My Views on Leadership
03Celebrating the Launch of our New Federation Football Kits
04Stories of Inclusion at adidas
purpose
Our purpose is that through sport, we have the power to change lives. It’s a purpose that guides our company to make a positive impact within adidas and beyond. Learn more about our initiatives and efforts to drive change for a better tomorrow.
"I know there is a world that we can create where everyone gets the opportunity to play football, a world where people don’t have to think twice about whether they will be safe."
Leanne Bates, Goals4Girls, UK
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