Purpose

Our purpose is that through sport, we have the power to change lives. It’s a purpose that guides our company to make a positive impact within adidas and beyond. Learn more about our initiatives and efforts to drive change for a better tomorrow.

Jul 11, 2024 • behind the scenes

That adidas Runners Feeling: One of Community and Support

BY Julia Grenada

Jul 01, 2024 • behind the scenes

LOVE UNITES: Meet Pabllo Vittar, our Co-creator for Pride 24

BY Bárbara Roncada

May 28, 2024 • behind the scenes

Breaking Barriers: Taking Steps Towards True Equality in Sports

BY Clementine Painter

May 02, 2024 • purpose

Move For The Planet: Discover How Last Year's Minutes Made an Impact

Apr 22, 2024 • purpose

Inspiring the next generation of women footballers

BY Yuliia Labenska

Apr 05, 2024 • culture

Empowering Second Chances: The adidas Back to the Game Program in Peru

BY Rodrigo Chavarri

"I know there is a world that we can create where everyone gets the opportunity to play football, a world where people don’t have to think twice about whether they will be safe."

Leanne Bates, Goals4Girls, UK