Purpose

Our purpose is that through sport, we have the power to change lives. It’s a purpose that guides our company to make a positive impact within adidas and beyond. Learn more about our initiatives and efforts to drive change for a better tomorrow.

Jun 22, 2023 • purpose

How adidas’ Focus on the Next Generation Is a Gamechanger for the Future of Women’s Football

BY Gonzalo Calvo

Jun 15, 2023 • purpose

The Special Olympics 2023: Why Sport Changing Lives Is a Two-Way Street

BY Simone Lendzian

Mar 08, 2023 • culture

With Women We Run: The Parallels of Allyship in Sports and in the Workplace

BY Jennifer Valentine

Real Courage in Business Isn’t About Bold Leaps into the Unknown, it’s a Shared Mindset to Help You Take the Shot

The adidas value series

Feb 17, 2023 • culture

Real Courage in Business Isn’t About Bold Leaps into the Unknown, it’s a Shared Mindset to Help You Take the Shot

BY Erika Wykes-Sneyd

Dec 21, 2022 • purpose

Esther Vergeer on Creating Unity in Sport

BY Naomi Crich

Dec 15, 2022 • purpose

Layshia Clarendon’s Mindset on Becoming Unapologetically Yourself

BY Naomi Crich

"I know there is a world that we can create where everyone gets the opportunity to play football, a world where people don’t have to think twice about whether they will be safe."

Leanne Bates, Goals4Girls, UK