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                                  The Power of Sport Beyond the Court: How Basketball Shaped My Path
                                  PURPOSE

                                  The Power of Sport Beyond the Court: How Basketball Shaped My Path

                                  Read More
                                  The Supernova Rise 3 Adaptive: Creating a Performance Shoe for People with Disabilities
                                  Innovation

                                  The Supernova Rise 3 Adaptive: Creating a Performance Shoe for People with Disabilities

                                  Read More
                                  An Ever-Evolving Internship Program with Creativity at its Heart
                                  Careers

                                  An Ever-Evolving Internship Program with Creativity at its Heart

                                  Read More
                                  Hybrid Hotel: Launching the Adizero Dropset Pro on the Global Stage
                                  Behind the Scenes

                                  Hybrid Hotel: Launching the Adizero Dropset Pro on the Global Stage

                                  Read More
                                  01The Power of Sport Beyond the Court: How Basketball Shaped My Path
                                  02The Supernova Rise 3 Adaptive: Creating a Performance Shoe for People with Disabilities
                                  03An Ever-Evolving Internship Program with Creativity at its Heart
                                  04Hybrid Hotel: Launching the Adizero Dropset Pro on the Global Stage
                                  Behind the Scenes
                                  Careers
                                  Culture
                                  Innovation
                                  Purpose

                                  purpose

                                  Our purpose is that through sport, we have the power to change lives. It’s a purpose that guides our company to make a positive impact within adidas and beyond. Learn more about our initiatives and efforts to drive change for a better tomorrow.
                                  How Recognition Can Empower and Inspire Black Excellence
                                  Mar 06, 2024 • purpose
                                  How Recognition Can Empower and Inspire Black Excellence
                                  BY Bernadette Little
                                  Making Sport Equal for Girls: How adidas Breaking Barriers Project is Changing the Game in Europe
                                  Nov 07, 2023 • purpose
                                  Making Sport Equal for Girls: How adidas Breaking Barriers Project is Changing the Game in Europe
                                  BY Eva Von Boenninghausen
                                  Culture is Currency: Learnings From the Black Footwear Forum
                                  Oct 12, 2023 • careers
                                  Culture is Currency: Learnings From the Black Footwear Forum
                                  BY Salimatou Berete-Perez
                                  The Breaking Barriers Project: Creating a Roadmap for Change in Women’s Coaching
                                  Sep 27, 2023 • purpose
                                  The Breaking Barriers Project: Creating a Roadmap for Change in Women’s Coaching
                                  BY Eva Von Boenninghausen
                                  How Mentoring Can Make You Bolder: Breaking Barriers through Mentorship
                                  Jun 25, 2023 • purpose
                                  How Mentoring Can Make You Bolder: Breaking Barriers through Mentorship
                                  BY Eva Von Boenninghausen
                                  How adidas’ Focus on the Next Generation Is a Gamechanger for the Future of Women’s Football
                                  Jun 22, 2023 • behind the scenes
                                  How adidas’ Focus on the Next Generation Is a Gamechanger for the Future of Women’s Football
                                  BY Gonzalo Calvo

                                  "I know there is a world that we can create where everyone gets the opportunity to play football, a world where people don’t have to think twice about whether they will be safe."

                                  Leanne Bates,  Goals4Girls, UK
                                  The Special Olympics 2023: Why Sport Changing Lives Is a Two-Way Street
                                  Jun 15, 2023 • purpose
                                  The Special Olympics 2023: Why Sport Changing Lives Is a Two-Way Street
                                  BY Simone Lendzian
                                  With Women We Run: The Parallels of Allyship in Sports and in the Workplace
                                  Mar 08, 2023 • culture
                                  With Women We Run: The Parallels of Allyship in Sports and in the Workplace
                                  BY Jennifer Valentine
                                  Real Courage in Business Isn’t About Bold Leaps into the Unknown, it’s a Shared Mindset to Help You Take the Shot
                                  The adidas value series
                                  Feb 17, 2023 • culture
                                  Real Courage in Business Isn’t About Bold Leaps into the Unknown, it’s a Shared Mindset to Help You Take the Shot
                                  BY Erika Wykes-Sneyd
                                  Esther Vergeer on Creating Unity in Sport
                                  Dec 21, 2022 • behind the scenes
                                  Esther Vergeer on Creating Unity in Sport
                                  BY Naomi Crich
                                  Layshia Clarendon’s Mindset on Becoming Unapologetically Yourself
                                  Dec 15, 2022 • behind the scenes
                                  Layshia Clarendon’s Mindset on Becoming Unapologetically Yourself
                                  BY Naomi Crich
                                  Creating Performance Products with a Unique Sense of Purpose
                                  Dec 06, 2022 • behind the scenes
                                  Creating Performance Products with a Unique Sense of Purpose
                                  BY Nick Craggs
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