Mar 15, 2024 • about

About inside3stripes

Welcome! inside3stripes is your invitation to discover adidas from a whole new angle. It is a digital destination, with stories from inside our brand told by the people who know it best, our 3-Stripes team.  

From career testimonials to the culture that shapes our workplaces, from the people behind our latest innovations to the work that goes into launching our biggest campaigns, this is adidas as you’ve never seen it before.  

"Do you want to experience what it’s like to work at the best sports company in the world? inside3stripes aims to capture the magic that makes up our brand: our culture, our values, our innovation, our people."

Editor in Chiefinside3stripes

Find the content that inspires you 

Are you thinking about joining the team? Maybe you’re already in the application process? Check out our Careers and Culture content. 

Ready to lift the curtain on our latest innovations or learn how our iconic campaigns and designs come to life? Then our Innovation and Behind the Scenes content is what you’re after. 

Want to dive deep into the impact we’re making beyond the 3-Stripes for people and the planet? Discover our Purpose content.  

Whatever stories you choose to explore, we hope inside3stripes gives you a glimpse into our unique brand, a company that has been shaping sport and culture for 75 years. Enjoy!  

Recent Stories

My Experience Winning a Chance to be an adiClub Chaperone at the Paris Olympics
Sep 05, 2024 • behind the scenes
My Experience Winning a Chance to be an adiClub Chaperone at the Paris Olympics
BY Carolyn Yang
A Designer’s Debrief: Jacqueline King on the Paris Olympics and Paralympics 2024
Aug 26, 2024 • innovation
A Designer’s Debrief: Jacqueline King on the Paris Olympics and Paralympics 2024
BY Justin Korn
Inside the Archive: 75 Years of adidas Products to Ring in our Milestone Anniversary
Aug 18, 2024 • behind the scenes
Inside the Archive: 75 Years of adidas Products to Ring in our Milestone Anniversary
BY Sandra Trapp
How I Turned My Colleagues Into Models For Our E-commerce Website
Aug 05, 2024 • behind the scenes
How I Turned My Colleagues Into Models For Our E-commerce Website
BY Xaver Weidner
Breaking Barriers For Women In Sport: Football Is For Everyone 
Aug 01, 2024 • purpose
Breaking Barriers For Women In Sport: Football Is For Everyone 
BY Ronaldo Oliva