Follow us onSee all Social Media
More about adidas
RSS
FAQ
Sitemap
Contact
Imprint
Legal Notice
Privacy Notice
Cookie Notice
AboutSustainabilityPeople & CultureMediaInvestorsMagazineCareers
  • About
    • Profile
      • Roadmap
        • Executive Board
          • Supervisory Board
            • History
              • Headquarters
                • Contact
                • Sustainability
                    • Our Targets
                    • Engagement and Governance
                    • Climate Action
                    • Nature
                    • Circularity
                    • Materials
                    • Human Rights
                    • Workers in the Supply Chain
                    • Supply Chain
                    • Employees
                    • Communities
                    • Policies
                    • Reports
                    • Supplier Lists
                • People & Culture
                  • Where We Play and Perform
                    • Inclusion & Culture
                    • Media
                      • Press releases
                        • Media Contact
                          • Pictures and Videos
                          • Investors
                            • Financial Publications
                              • Financial Calendar
                                  • Ad Hoc News
                                  • Managers' Transactions
                                  • Voting Rights Notifications
                                  • Total Voting Rights
                                  • Other Statutory Publications
                                  • Corporate Governance Overview
                                  • Corporate Bodies
                                  • Articles of Association
                                  • adidas Fair Play Code of Conduct
                                  • FairPlay Whistleblower Webform
                                  • Declaration of Compliance
                                  • Declaration on Corporate Governance
                                  • Supervisory Board Report
                                  • Compensation
                                  • Risk and Opportunity Report
                                  • Accounting and Annual Audit
                                  • Supervisory Board Committees
                                  • Share Price
                                  • Share Buyback
                                  • Share Details
                                  • ADR Program
                                  • Analyst Coverage
                                  • Dividend Overview
                                  • Nominal Capital
                                  • Investment Calculator
                                • Annual General Meeting
                                    • Issued Bonds
                                    • Ratings
                                  • Investor Relations Contact
                                  • Magazine
                                  • Careers
                                  • Explore adidas careers
                                  • Explore the adidas Foundation
                                  • Shop on adidas.com
                                  adidas' Alasdhair Willis on Why Innovation Begins and Ends With the Athlete
                                  Innovation

                                  adidas' Alasdhair Willis on Why Innovation Begins and Ends With the Athlete

                                  Read More
                                  Charlie Lawrence on How Innovation Goes Beyond the Lab
                                  innovation

                                  Charlie Lawrence on How Innovation Goes Beyond the Lab

                                  Read More
                                  I Was Once in Their Shoes
                                  careers

                                  I Was Once in Their Shoes

                                  Read More
                                  Beyond the World Cup: A Year of Impact Through Football in Mexico
                                  purpose

                                  Beyond the World Cup: A Year of Impact Through Football in Mexico

                                  Read More
                                  01adidas' Alasdhair Willis on Why Innovation Begins and Ends With the Athlete
                                  02Charlie Lawrence on How Innovation Goes Beyond the Lab
                                  03I Was Once in Their Shoes
                                  04Beyond the World Cup: A Year of Impact Through Football in Mexico
                                  Behind the Scenes
                                  Careers
                                  Culture
                                  Innovation
                                  Purpose

                                  innovation

                                  Curious about what it takes to make the fastest running shoe on the market? Maybe you’re interested in how we weave in sustainable solutions throughout our value chain. If so, check out our Innovation content to see what it takes to push our latest innovations forward, step by step, stride by stride.
                                  Charlie Lawrence on How Innovation Goes Beyond the Lab
                                  Oct 01, 2026 • behind the scenes
                                  Charlie Lawrence on How Innovation Goes Beyond the Lab
                                  BY Jon Greenhalgh
                                  adidas' Alasdhair Willis on Why Innovation Begins and Ends With the Athlete
                                  Sep 29, 2026 • behind the scenes
                                  adidas' Alasdhair Willis on Why Innovation Begins and Ends With the Athlete
                                  BY Alasdhair Willis
                                  The Supernova Rise 3 Adaptive: Creating a Performance Shoe for People with Disabilities
                                  Jul 16, 2026 • behind the scenes
                                  The Supernova Rise 3 Adaptive: Creating a Performance Shoe for People with Disabilities
                                  BY Sophie El-Masry, Malte Diekaemper & Marc Schmitz
                                  From Apprentice to Senior Manager: My Journey as a Shoemaker at adidas
                                  Jan 20, 2025 • careers
                                  From Apprentice to Senior Manager: My Journey as a Shoemaker at adidas
                                  BY Niklas Bohne
                                  A Triad of Excellence: The Team Behind the UEFA Women’s EURO 2025 Match Ball
                                  Dec 12, 2024 • behind the scenes
                                  A Triad of Excellence: The Team Behind the UEFA Women’s EURO 2025 Match Ball
                                  BY Justin Korn
                                  Industry First: Emily Jagos on Designing Adaptive Wheelchair Basketball Kits
                                  Oct 22, 2024 • behind the scenes
                                  Industry First: Emily Jagos on Designing Adaptive Wheelchair Basketball Kits
                                  BY Ross Turkus

                                  "To create the best for the athlete, you’ve got to work with the athlete."

                                  Marc Makowski, SVP CD&I Operations & Implementation
                                  A Designer’s Debrief: Lucy Mothersdale on the German Football Jersey That Rocked the European Championship
                                  Oct 07, 2024 • behind the scenes
                                  A Designer’s Debrief: Lucy Mothersdale on the German Football Jersey That Rocked the European Championship
                                  BY Justin Korn
                                  From Prototype to the Pitch: How We Created a Football ‘Supershoe’
                                  Sep 11, 2024 • innovation
                                  From Prototype to the Pitch: How We Created a Football ‘Supershoe’
                                  BY Hannes Schäfke and Harry Miles
                                  A Designer’s Debrief: Jacqueline King on the Paris Olympics and Paralympics 2024
                                  Aug 26, 2024 • behind the scenes
                                  A Designer’s Debrief: Jacqueline King on the Paris Olympics and Paralympics 2024
                                  BY Justin Korn
                                  TWISTKNIT and TWISTWEAVE: Helping Golfers Unwind on the Course
                                  Jun 12, 2024 • behind the scenes
                                  TWISTKNIT and TWISTWEAVE: Helping Golfers Unwind on the Course
                                  BY Chase Aaronson
                                  May 15, 2024 • innovation
                                  How We Made the Fastest Shoe on Earth
                                  The adidas Exhibit Select: A Shoe Shaped to the Needs of Women Athletes
                                  Oct 24, 2023 • behind the scenes
                                  The adidas Exhibit Select: A Shoe Shaped to the Needs of Women Athletes
                                  BY Nicole Weinbender
                                  Page:
                                  /
                                  2
                                  Next