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                                  Rooted in Culture, Winning with Passion – A Creative Journey for Football in China
                                  Behind the Scenes

                                  Rooted in Culture, Winning with Passion – A Creative Journey for Football in China

                                  Read More
                                  Three Mindset Shifts from Fernando Mendoza on Competing at the Highest Level
                                  Culture

                                  Three Mindset Shifts from Fernando Mendoza on Competing at the Highest Level

                                  Read More
                                  Celebrating Ten Years of adidas Runners
                                  Culture

                                  Celebrating Ten Years of adidas Runners

                                  Read More
                                  Go Behind the Scenes of adidas’ North America Brand Center
                                  Behind the Scenes

                                  Go Behind the Scenes of adidas’ North America Brand Center

                                  Read More
                                  01Rooted in Culture, Winning with Passion – A Creative Journey for Football in China
                                  02Three Mindset Shifts from Fernando Mendoza on Competing at the Highest Level
                                  03Celebrating Ten Years of adidas Runners
                                  04Go Behind the Scenes of adidas’ North America Brand Center
                                  Behind the Scenes
                                  Careers
                                  Culture
                                  Innovation
                                  Purpose

                                  innovation

                                  Curious about what it takes to make the fastest running shoe on the market? Maybe you’re interested in how we weave in sustainable solutions throughout our value chain. If so, check out our Innovation content to see what it takes to push our latest innovations forward, step by step, stride by stride.
                                  From Apprentice to Senior Manager: My Journey as a Shoemaker at adidas
                                  Jan 20, 2025 • careers
                                  From Apprentice to Senior Manager: My Journey as a Shoemaker at adidas
                                  BY Niklas Bohne
                                  A Triad of Excellence: The Team Behind the UEFA Women’s EURO 2025 Match Ball
                                  Dec 12, 2024 • behind the scenes
                                  A Triad of Excellence: The Team Behind the UEFA Women’s EURO 2025 Match Ball
                                  BY Justin Korn
                                  Industry First: Emily Jagos on Designing Adaptive Wheelchair Basketball Kits
                                  Oct 22, 2024 • behind the scenes
                                  Industry First: Emily Jagos on Designing Adaptive Wheelchair Basketball Kits
                                  BY Ross Turkus
                                  A Designer’s Debrief: Lucy Mothersdale on the German Football Jersey That Rocked the European Championship
                                  Oct 07, 2024 • behind the scenes
                                  A Designer’s Debrief: Lucy Mothersdale on the German Football Jersey That Rocked the European Championship
                                  BY Justin Korn
                                  From Prototype to the Pitch: How We Created a Football ‘Supershoe’
                                  Sep 11, 2024 • innovation
                                  From Prototype to the Pitch: How We Created a Football ‘Supershoe’
                                  BY Hannes Schäfke and Harry Miles
                                  A Designer’s Debrief: Jacqueline King on the Paris Olympics and Paralympics 2024
                                  Aug 26, 2024 • behind the scenes
                                  A Designer’s Debrief: Jacqueline King on the Paris Olympics and Paralympics 2024
                                  BY Justin Korn

                                  "To create the best for the athlete, you’ve got to work with the athlete."

                                  Marc Makowski, SVP CD&I Operations & Implementation
                                  TWISTKNIT and TWISTWEAVE: Helping Golfers Unwind on the Course
                                  Jun 12, 2024 • behind the scenes
                                  TWISTKNIT and TWISTWEAVE: Helping Golfers Unwind on the Course
                                  BY Chase Aaronson
                                  May 15, 2024 • innovation
                                  How We Made the Fastest Shoe on Earth
                                  The adidas Exhibit Select: A Shoe Shaped to the Needs of Women Athletes
                                  Oct 24, 2023 • behind the scenes
                                  The adidas Exhibit Select: A Shoe Shaped to the Needs of Women Athletes
                                  BY Nicole Weinbender
                                  Cracking the Code: Service Design and the Value of Investigating Consumer Behavior
                                  Sep 05, 2023 • careers
                                  Cracking the Code: Service Design and the Value of Investigating Consumer Behavior
                                  BY Karen Rozenbaum
                                  How One Team is Tackling the Challenge of Plastic Waste in Latin America
                                  Jul 06, 2023 • culture
                                  How One Team is Tackling the Challenge of Plastic Waste in Latin America
                                  BY Alvaro Olavarria
                                  Working Together To Make The World’s Fastest Athletes Even Faster
                                  Jun 20, 2023 • behind the scenes
                                  Working Together To Make The World’s Fastest Athletes Even Faster
                                  BY Marc Makowski
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