innovation

Curious what it takes to make the fastest running shoe on the market? Maybe you’re interested in how we weave in sustainable solutions throughout our value chain. If so, check out our Innovation content to see what it takes to push our latest innovations forward, step by step, stride by stride.
From Prototype to the Pitch: How We Created a Football ‘Supershoe’
Sep 11, 2024 • innovation
From Prototype to the Pitch: How We Created a Football ‘Supershoe’
BY Hannes Schäfke and Harry Miles
A Designer’s Debrief: Jacqueline King on the Paris Olympics and Paralympics 2024
Aug 26, 2024 • innovation
A Designer’s Debrief: Jacqueline King on the Paris Olympics and Paralympics 2024
BY Justin Korn
TWISTKNIT and TWISTWEAVE: Helping Golfers Unwind on the Course
Jun 12, 2024 • innovation
TWISTKNIT and TWISTWEAVE: Helping Golfers Unwind on the Course
BY Chase Aaronson
May 15, 2024 • innovation
How We Made the Fastest Shoe on Earth
Apr 05, 2024 • innovation
Experience Speed Like Never Before: The Story Behind the Agravic Speed Ultra
The adidas Exhibit Select: A Shoe Shaped to the Needs of Women Athletes
Oct 24, 2023 • innovation
The adidas Exhibit Select: A Shoe Shaped to the Needs of Women Athletes
BY Nicole Weinbender

"To create the best for the athlete, you’ve got to work with the athlete."

Marc Makowski, SVP CD&I Operations & Implementation
Cracking the Code: Service Design and the Value of Investigating Consumer Behavior
Sep 05, 2023 • careers
Cracking the Code: Service Design and the Value of Investigating Consumer Behavior
BY Karen Rozenbaum
How One Team is Tackling the Challenge of Plastic Waste in Latin America
Jul 06, 2023 • culture
How One Team is Tackling the Challenge of Plastic Waste in Latin America
BY Alvaro Olavarria
Working Together To Make The World’s Fastest Athletes Even Faster
Jun 20, 2023 • innovation
Working Together To Make The World’s Fastest Athletes Even Faster
BY Marc Makowski
From Insights to Action: Adopting a Service Design Mindset
May 17, 2023 • careers
From Insights to Action: Adopting a Service Design Mindset
BY Diana Gomez
Service Design: Why adidas Is Setting ‘North Stars’ With the Consumer at Its Heart
Mar 30, 2023 • careers
Service Design: Why adidas Is Setting ‘North Stars’ With the Consumer at Its Heart
BY Aura Patiño
Real Courage in Business Isn’t About Bold Leaps into the Unknown, it’s a Shared Mindset to Help You Take the Shot
The adidas value series
Feb 17, 2023 • culture
Real Courage in Business Isn’t About Bold Leaps into the Unknown, it’s a Shared Mindset to Help You Take the Shot
BY Erika Wykes-Sneyd
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