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                                  Kieko’s Journey: Adapting to Inspire a Culture of Empathy
                                  Careers

                                  Kieko’s Journey: Adapting to Inspire a Culture of Empathy

                                  Read More
                                  How Three Women Footballers Reshaped My Views on Leadership
                                  Behind the Scenes

                                  How Three Women Footballers Reshaped My Views on Leadership

                                  Read More
                                  Celebrating the Launch of our New Federation Football Kits
                                  Behind the Scenes

                                  Celebrating the Launch of our New Federation Football Kits

                                  Read More
                                  Stories of Inclusion at adidas 
                                  Culture

                                  Stories of Inclusion at adidas 

                                  Read More
                                  01Kieko’s Journey: Adapting to Inspire a Culture of Empathy
                                  02How Three Women Footballers Reshaped My Views on Leadership
                                  03Celebrating the Launch of our New Federation Football Kits
                                  04Stories of Inclusion at adidas 
                                  Behind the Scenes
                                  Careers
                                  Culture
                                  Innovation
                                  Purpose

                                  innovation

                                  Curious about what it takes to make the fastest running shoe on the market? Maybe you’re interested in how we weave in sustainable solutions throughout our value chain. If so, check out our Innovation content to see what it takes to push our latest innovations forward, step by step, stride by stride.
                                  Working Together To Make The World’s Fastest Athletes Even Faster
                                  Jun 20, 2023 • innovation
                                  Working Together To Make The World’s Fastest Athletes Even Faster
                                  BY Marc Makowski
                                  From Insights to Action: Adopting a Service Design Mindset
                                  May 17, 2023 • careers
                                  From Insights to Action: Adopting a Service Design Mindset
                                  BY Diana Gomez
                                  Service Design: Why adidas Is Setting ‘North Stars’ With the Consumer at Its Heart
                                  Mar 30, 2023 • careers
                                  Service Design: Why adidas Is Setting ‘North Stars’ With the Consumer at Its Heart
                                  BY Aura Patiño
                                  Real Courage in Business Isn’t About Bold Leaps into the Unknown, it’s a Shared Mindset to Help You Take the Shot
                                  The adidas value series
                                  Feb 17, 2023 • culture
                                  Real Courage in Business Isn’t About Bold Leaps into the Unknown, it’s a Shared Mindset to Help You Take the Shot
                                  BY Erika Wykes-Sneyd
                                  Rising to the Challenge: 3 Tips to Set Up In-House Expertise from adidas' Service Design Lead
                                  May 25, 2022 • innovation
                                  Rising to the Challenge: 3 Tips to Set Up In-House Expertise from adidas' Service Design Lead
                                  BY Karen Rozenbaum
                                  Circularity Is a Team Sport: Our Game Plan for a Circular Future
                                  The Sustainability Series
                                  May 15, 2024 • culture
                                  Circularity Is a Team Sport: Our Game Plan for a Circular Future
                                  BY Drishti Masand

                                  "To create the best for the athlete, you’ve got to work with the athlete."

                                  Marc Makowski, SVP CD&I Operations & Implementation
                                  How Listening Leads to the Best Women’s Sportswear
                                  Aug 24, 2021 • innovation
                                  How Listening Leads to the Best Women’s Sportswear
                                  BY Shira Richman
                                  How adidas Has Shaped the History of World Cup Balls from 1970 to the Present Day
                                  The adidas History Series
                                  Oct 03, 2025 • innovation
                                  How adidas Has Shaped the History of World Cup Balls from 1970 to the Present Day
                                  BY Shira Richman
                                  Boost – innovation in true adidas Running style and where it found inspiration
                                  Feb 13, 2014 • innovation
                                  Boost – innovation in true adidas Running style and where it found inspiration
                                  BY Andy Barr
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