Search - adidas Group

March 4, 2026

adidas AG extends Bjørn Gulden’s contract as Chief Executive Officer and initiates transition at the helm of the Supervisory Board

...Robertson, responsible for Global Human Resources, People and Culture, until December 31, 2031. · In view of the Annual General Meeting on May 7, 2026, the Supervisory Board of adidas AG has furthermore agreed to propose the re-election of Nassef Sawiris to the Supervisory Board for a further three-year term of office. Following the Annual General Meeting, the Supervisory Board intends to elect Nassef Sawiris as Chairman of the Supervisory Board. He is to succeed Thomas Rabe as Chairman,...

January 29, 2026

adidas reports record revenues in 2025 and launches share buyback

...markets. We want to be a global brand with a local mindset. · We are lucky to be in an industry that sells consumer products for many segments. We sell products for sport, comfort, lifestyle and fashion. We are very confident that all these segments will continue to grow all over the world and we are also very confident that we will continue to take market share. · Our confidence in adidas future top- and bottom-line growth and cash flow generation is also the reason why we now have decided...

November 19, 2025

How Three Women Footballers Reshaped My Views on Leadership

...losses, big finals, global tournaments. No footballer escapes it, but what matters is how you respond. Each athlete has their own view. · Before tense moments, Stina keeps it simple: focusing on the present. In the 2024/25 Champions League final against Barcelona, she came on in the 68th minute. Nerves and excitement hit her at once, but she simply told herself, “Just be ready if the chance comes.” Six minutes later, Stina scored the decisive goal, bringing the champion cup to the team. ·...

October 29, 2025

adidas brand momentum drives record revenues, strong third-quarter results, and upgrade of full-year 2025 outlook

...our brand is. Being a global brand with a local mindset, empowering our markets to win their local consumers is the right strategy to be globally successful and is driving these strong results. · The focus is now on transitioning well into 2026, which will be another exciting sports year with the Winter Olympics right at the beginning, the biggest Football World Cup ever, and many more great events to look forward to. · adidas is a sports company that connects sports and street culture. We...

October 21, 2025

How Hamburger SV Inspired a Return to Topflight Football

...Homeground on the adidas global headquarters · Share

October 21, 2025

adidas reports strong third quarter results and increases its full-year outlook

...and lifestyle. We see global demand for all these segments continue to grow. That is why we look positive into the future!” · adidas will publish its final set of financial results for the third quarter and host its quarterly conference call on October 29, 2025. · Resources · Press Release · Download · pdf · 66.02 kB · Share · Popular · Profile · Financial Publications · Financial Calendar · Press Releases · careers.adidas-group.com · report.adidas-group.com

October 3, 2025

How adidas Has Shaped the History of World Cup Balls from 1970 to the Present Day

...category director for global football hardware. · The Telstar was named for its prominence on television, short for ‘television star.’ The ball’s 32 panels made up of 12 black pentagons and 20white hexagons were designed to stand out on black and white television sets. Though color TVs were less common than black and white ones at that time, the 1970 match was the first FIFA World Cup™ to be televised in color. · WANT MORE ADIDAS HISTORY? · Take a deep dive into the history of our brand. ·...

August 18, 2025

Empowering China’s Next Generation of Design Talent

...adidas Group · As a global brand with a local mindset, we believe that understanding and connecting with local consumers starts with investing in local design teams and talent. · Aug 18, 2025 • careers · Empowering China’s Next Generation of Design Talent · As a global brand with a local mindset, we believe that understanding and connecting with local consumers starts with investing in local design teams and talent. · by Nick MaSenior Director Apparel & Accessory Design, Creation Center...

July 30, 2025

Continued strong double-digit growth for adidas brand in the second quarter of 2025

...convinced that being a global brand with a local mindset is the right strategy to be globally successful. Our vision is to hire, develop and retain the best people to run our business in the different markets, to be close to the consumer and the local culture, have the right products and the relevant marketing for each market. We have the ambition of becoming the leader in all markets except for North America, where we should first have the ambition to double our business. We will not be...

July 10, 2025

Taking Action to Change Lives Through Sport

...LudwigAssistant Manager Global Charitable Giving · At adidas, our purpose is that ‘Through sport, we have the power to change lives.’ It’s a purpose that guides us to make a positive impact both within the company and beyond. To make a genuine difference to the lives of others – as our purpose statement suggests – we use sport as a catalyst for change, powered internally by our small (yet mighty) Charitable Giving team. · The team is charged with providing financial and non-financial...

April 29, 2025

adidas delivers better-than-expected first quarter results

...features a series of global and local chapters, and ‘The Original,’ a campaign that connects young generations with Originals’ iconic silhouettes. In addition, marketing investments comprised the launch of the partnership with the Mercedes-AMG PETRONAS Formula 1 team, activations around major events including Super Bowl and NBA All-Star Weekend, as well as support for new product launches such as Adios Pro 4 in Running, the Predator ‘Teamgeist’ pack in Football, and Lightblaze in Sportswear....

April 3, 2025

When a Job in Retail Opens Unlimited Opportunities

...content marketing for a global brand was new. Everyone from my team helped me bridge this gap – assistant managers, senior managers, directors, and the vice president – through mentorship and hands-on training. · Exposure to cross-functional teams also gave me a broader perspective on how digital marketing and retail activations work together. This knowledge has strengthened my ability to connect in-store experiences with global brand strategies, making my approach to visual merchandising...

March 31, 2025

Climate Action

...priority for adidas. As a global sports brand, we are adapting our business, reducing our own operations’ footprint and driving innovation – all with the ambition to mitigate our impact. ·

March 31, 2025

Reports

...the guidelines of the Global Reporting Initiative (GRI)in and continues to apply the Sustainability Accountability Standards Board (SASB) to inform its external stakeholders accordingly. For 2023 we also published a comprehensive report about our human rights and environmental supply chain due diligence. · In the annual report 2024, adidas has voluntarily reported in accordance with the CSRD/ESRS requirements for the first time and significantly increased the level of ESG information provided...

March 31, 2025

Supplier Lists

...fully disclosed our global factory lists and published detailed information including the names and locations of suppliers by country since 2007. This extends to primary suppliers, subcontractors, licensees and suppliers where the majority of wet processes are carried out. · The data presented in our disclosure comes from an industry leading website, the Fair Factories Clearinghouse (FFC). The accuracy of the lists is heavily dependent on the disclosure provided to us by our primary...

March 31, 2025

Workers in the Supply Chain

...of engagement with global and local advocacy groups, trade unions, and individual workers, we have built deep knowledge and understanding of the impacts on supply chain workers and on those most vulnerable to exploitation, such as women, children, indigenous peoples, foreign migrant workers, and other minority groups. We have developed specific programs and initiatives to address topics such as child labor, migrant labor, forced labor, and gender equality: · Child Labor · Our Workplace...

March 31, 2025

Fair Compensation

...compensation within global supply chains is complex. Wages are determined by the general economic conditions and cost of living in a country, by national laws and government policy, and a number of other variables. We recognize we cannot do this alone and continuously seek to work and collaborate with other entities to make fair compensation a reality for workers in the supply chain. · As a member of the Fair Labor Association (FLA), we align our approach with the FLA Benchmarks and their...

March 31, 2025

Employees

...health and safety of our global workforce is a top priority. Our infrastructure, assets, and operations comply with ISO 45001 (Occupational Health and Safety Management System). We conduct regular internal and external audits to maintain a healthy, safe, and secure work environment for all employees. For more information on our target performance, please refer to the Annual Report. · Read more in our Annual Report. · For more details · Go to People & Culture · Popular · Profile · Financial...

March 31, 2025

Supply Chain

...adidas Group · Our global supply chain is diverse and multi-tiered, spanning everything from raw material sourcing to the final production of footwear, apparel, and accessories. We work with suppliers worldwide to ensure they uphold our high standards for fair labor, safe working conditions, and environmental responsibility. ·

March 31, 2025

Communities

...organizations such as the Global Aid Network (GAiN) and Ora Kinderhilfe, who ensure products are fairly distributed. · MAKE SPORT EQUAL · We want to make sport accessible, equitable, and safe for all, specifically for underserved communities. By championing individual uniqueness and cultivating a culture of belonging, we work together with expert organizations and local communities to create lasting change. Through programs such as Athlete Ally to support the LGBTQIA2+ community and Breaking...

March 13, 2025

HER TEAM: Elevating Japanese Girls in the World of Football

...collaboration with a number of global partners, we drive access, equity, and safety in sports through community-based programs. · In Japan, at the middle school level, the number of girls’ football teams is only 2.8% compared to that of boys’ teams, making it difficult for Japanese girls to find a team that matches their level. On top of that, girls face extra hurdles like gaining family support or securing transportation, making it harder to continue playing compared to boys. As a result,...

March 7, 2025

My Gender Equity Journey Through a Career in Sport

...world · Today, I am the Global Manager of Diversity, Equity, and Inclusion (DEI) at adidas. My experiences in facing barriers within the sporting world have proven invaluable in my transition to this role. · Sport has instilled numerous values in me, and observing the transformative effects of sport in diverse communities has deeply inspired me. I take pride in witnessing changes within organizational structures, recognizing how they influence our workforce and the broader sports community. I...

March 5, 2025

adidas reports strong results for 2024 and expects top- and bottom-line momentum to continue in 2025

...to drive brand heat globally. Of course there is a lot of macroeconomic uncertainty right now, but with products that we think are on trend and the attitude of being agile and more local, I cannot see why we should not be successful. That’s why I think we will again grow at least 10% with the adidas brand in 2025 and use this growth to continue to improve our operating profit to between €1.7 and €1.8 billion. This means we will again make progress on our way to become a healthy company with a...

February 17, 2025

A Jersey Reinvented: The adidas 2025 Federation Kits

...Tuscan roots to adidas’ global stage—is a testament to the power of art, culture, and curiosity in design. Her passion for research, her love of color, and her commitment to storytelling shine in every stitch of Italy’s historic green jersey and the Women’s Euro 2025 kits. Learn more about adidas' UEFA Women’s Euro 2025™ federation kits here. · Share · Recent Stories · Feb 17, 2025 • behind the scenes · A Jersey Reinvented: The adidas 2025 Federation Kits · BY Justin Korn · Feb 10, 2025 •...

February 10, 2025

Behind the 2025 Brand Campaign: We All Need Someone to Make Us Believe You Got This

...Discover how adidas’ new global brand campaign aims to motivate everyone to be a positive influence on every pitch, track and court, as told by two insiders who helped bring it to life. · Feb 10, 2025 • behind the scenes · Behind the 2025 Brand Campaign: We All Need Someone to Make Us Believe You Got This · Discover how adidas’ new global brand campaign aims to motivate everyone to be a positive influence on every pitch, track and court, as told by two insiders who helped bring it to life....

January 30, 2025

Discovering the Heart of adidas Through the Unlimited Internship Program

...idea that adidas is a global brand with a local heart. · Like any journey, the internship had its challenges. Brand Communications was a fast-paced, dynamic environment, and there were moments when I felt out of my depth. But those challenges were also opportunities to grow. I learned to think on my feet, adapt quickly, and manage multiple priorities—skills that have proven invaluable in my current role. · As the internship came to an end, I knew I wanted to stay with adidas. When a Retail...

January 20, 2025

From Apprentice to Senior Manager: My Journey as a Shoemaker at adidas

...seeing shoes crafted for global icons like Lionel Messi felt surreal. Here I was, standing in the same company that Adi Dassler had built, and contributing to its legacy. · The apprenticeship began with mastering the fundamentals—cutting materials, stitching patterns, and assembling shoes by hand. Each day brought new lessons about the intricacies of leather, textiles, and craftsmanship. It wasn’t always easy; the repetitive tasks could be tough, and my fingers often ached from cutting and...

December 12, 2024

A Triad of Excellence: The Team Behind the UEFA Women’s EURO 2025 Match Ball

...across such a diverse, global team is what makes this possible. · Tomek: It’s a big family effort, a collaboration between the engineers and sport scientists of the Innovation department, together with our colleagues from the product triad, sourcing and sports marketing. Seeing it all come together on the biggest stage is immensely satisfying. Everyone, from engineers to marketers, contributes their expertise to deliver a top-quality product. · Q: One last question. Tomek, as someone who...

December 5, 2024

Project Young Phoenix: Empowering Talented Girl Footballers from Western China

...adidas leverages its global resources to support youth football development in China. · For the Young Phoenix Project, we focus our attention on western China, which is the less developed area of our country, where girls have limited access to good quality training facilities. And a significant number of those girls who do have access to the sport often drop out, as a clear professional path remains a luxury to them. · Getting the ball rolling · The participants we were looking for would...

November 27, 2024

The Lines That Connect Us: How Cross-Functional Teamwork Made the ADIDAS Z.N.E. Relaunch a Reality

...piece of content, from global activations to localized campaigns. · We ended up doing shoots with tight deadlines across the globe, from LA to Seoul, working with athletes like Jude Bellingham in Madrid, Noah Lyles in Ontario while training for the Olympics, Paulo Dybala in Rome, and Alessia Russo in London, alongside brand partners Tate McRae, Xochitl Gomez, and BABYMONSTER, to bring ADIDAS Z.N.E. into the spotlight. Seeing these athletes and brand partners wear Z.N.E. not only validated...

November 25, 2024

Welcome to the Swap Shop: Bringing a Sustainable Thrift Shop to Our Adidas HQ

...Sustainability Footprint Lead, Global Operations · Together, we streamlined operations, upgraded the shop’s space, and brought in new volunteers, including Aimee Hirst, a talented sample maker that could make clothes from scratch and had a flair for upcycling. Her creative energy helped us organize tie-dye workshops and revamp our marketing efforts. · One secret ingredient that made our Swap Shop dream within reach had to do with our adidas MakerLab. The MakerLab is a creative hub on campus...

October 29, 2024

adidas continues to grow double digits in the third quarter of 2024

...investments into the global brand campaign ‘You Got This,’ large-scale activations around the UEFA EURO 2024, the CONMEBOL Copa América, the Olympic and Paralympic Games Paris 2024, as well as support for product launches such as the Z.N.E. apparel range. As a percentage of sales, marketing and point-of-sale expenses were up 0.5 percentage points to 11.2% (2023: 10.7%). Operating overhead expenses grew 10% to € 2.114 billion (2023: € 1.926 billion), reflecting ongoing investments aimed at...

October 22, 2024

Industry First: Emily Jagos on Designing Adaptive Wheelchair Basketball Kits

...employees participate in a Global Week of Inclusion, dedicating time for discussions to inform, inspire, and educate on Diversity, Equity, and Inclusion. In Portland, we’ll have hands-on workshops with Adaptive Sports NW, a nonprofit dedicated to enhancing the lives of children and adults with disabilities through recreation and competitive sports like wheelchair basketball. We sat down with Design Director Emily Jagos to discuss how inclusion influences innovation and how adidas’ Innovation...

October 18, 2024

Arthur Hoeld, Executive Board member for Global Sales, to step down from the Executive Board of adidas AG Mathieu Sidokpohou appointed as successor

...Executive Board member for Global Sales, to step down from the Executive Board of adidas AG Mathieu Sidokpohou appointed as successor - adidas Group · Through sport, we have the power to change lives. · Home / Media / Press releases · Media · Arthur Hoeld, Executive Board member for Global Sales, to step down from the Executive Board of adidas AG Mathieu Sidokpohou appointed as successor · HerzogenaurachOctober 18, 2024 · Arthur Hoeld, Executive Board member responsible for Global Sales, has...

October 17, 2024

Interning at adidas During the 75th Anniversary and the Summer of Sport

...is responsible for Global Human Resources, People, and Culture. · Life after our on-boarding · Friends always ask if I met any cool athletes and brand partners on campus during my internship. And I can definitely say, yes! Just to name a couple, I saw Stefano Tsitsipas as well as Pharell Williams. And it wasn’t just celebrity sightings that made the internship so exciting, we also considered ourselves lucky to be interns during a clash of so many celebratory occasions. Not only was the...

October 7, 2024

BlackRock, Inc., Wilmington, Delaware, United States of America (USA)

...the acquisition of Global Infrastructure Management LLC (“GIP”) · 3. Details of person subject to the notification obligation · Legal entity: BlackRock, Inc. · City of registered office, country: Wilmington, Delaware, United States of America (USA) · 4. Names of shareholder(s) · holding directly 3% or more voting rights, if different from 3. · 5. Date on which threshold was crossed or reached: · 01 Oct 2024 · 6. Total positions · % of voting rights attached to shares · (total of 7.a.) ·...

October 7, 2024

BlackRock, Inc., Wilmington, Delaware, United States of America (USA)

October 2, 2024

Celebrating impact at adidas: The story of the United Voices Employee Resource Group 

...diversity dimensions globally, supported by regional Diversity, Equity & Inclusion Committees. · Our ERGs flourished once we gave our volunteers guidance · In 2023, adidas built a governance model – the ERG Framework - to establish how the development, the recognition and the working hours of volunteers like me will be regulated. From that moment, we were officially empowered to dedicate 5% of our working time to our ERG work. This was important to provide guidance on how we can balance ERG...

September 19, 2024

How to Land an Internship at adidas

...six-month internship with a global sports company like adidas is a dream opportunity for many aspiring students. But with fierce competition and high expectations, how can you make your application stand out? To help navigate the process, I would like to share some insider tips and things to consider for any student interested in applying. To briefly introduce myself, my name is Mehgan, and I have been in the Talent Acquisition team at adidas for five years now (I just celebrated my five-year...

September 5, 2024

My Experience Winning a Chance to be an adiClub Chaperone at the Paris Olympics 

...work directly with our global members was a whole new ballgame! · The moment that changed everything · A few days later, my inbox pinged with the best surprise of my life – I had been selected as one of the chaperones! I was over the moon, and honestly, a bit shocked. How did I get so lucky? I'm not usually one to win raffles, and this was no ordinary prize. This was a unique chance to create unforgettable memories! · Seine Sights and Olympic Heights: Chaperoning Paris in Chic! · Together...

August 13, 2024

adidas celebrates 75 years of innovation and sports history

...in Herzogenaurach to global highlights · The year 2024 is a special one for sporting goods manufacturer adidas: on August 18, the Herzogenaurach-based company celebrates its 75th anniversary. With great sporting events such as the Olympic Games in Paris, the European Football Championships in Germany and the Copa America in the US, the 2024 year of sports provides a perfect setting for the anniversary. When Noah Lyles wins the Olympic gold medal in the 100-metre sprint with high-tech spikes,...

August 12, 2024

75 years of adidas: From a Franconian crafts business to a global player in the world of sport

...crafts business to a global player in the world of sport - adidas Group · Through sport, we have the power to change lives. · Home · Media · 75 years of adidas: From a Franconian crafts business to a global player in the world of sport · HerzogenaurachAugust 12, 2024 · adidas came to being on August 18, 1949, with just 47 employees working for the sporting goods company in the small Franconian town of Herzogenaurach, Germany. 75 years later, the company now has over 59,000 employees with a...

August 5, 2024

Martin Shankland, Executive Board member for Global Operations, to step down from the Executive Board of adidas AG and leave the company

...Executive Board member for Global Operations, to step down from the Executive Board of adidas AG and leave the company - adidas Group · Through sport, we have the power to change lives. · Home / Media / Press releases · Martin Shankland, Executive Board member for Global Operations, to step down from the Executive Board of adidas AG and leave the company · HerzogenaurachAugust 5, 2024 · Martin Shankland (52), Executive Board member for Global Operations, has informed adidas AG’s Supervisory...

August 1, 2024

Breaking Barriers For Women In Sport: Football Is For Everyone 

...Football is truly a global sport but is not yet accessible and equal for all. · The FootbALL Cup at the Home of adidas Football Activation was our latest step in tapping the sport’s enormous potential to challenge the status quo and unite communities on the pitch. It was a landmark event showcasing our brand commitment to making sport equal for all. · Preparation for the event · Our preparation for this event started almost a year prior. The activation would take place at the Home of adidas...

July 31, 2024

adidas brand momentum drives double-digit top-line growth in the second quarter of 2024

...for the adidas brand globally and we continue to see improved sell-out numbers, both for lifestyle and performance products. New in the quarter was to see a positive development also for apparel. · Both the consumers and our retail partners continue to show a strong and increased interest in our brand and our products. This was clearly reflected in the 16% growth for the underlying adidas business in the quarter and in growth across all channels and all markets. · The Euro and the Copa were...

July 23, 2024

Bringing ‘You Got This’ to Life in 2024

...Senior Managers of Global Brand Communications, share their experience working on Chapter 1, 2, and 3 of the 2024 Brand Campaign. This year’s brand campaigns kicked off our three-plus-year journey to re-establish adidas as the best sports brand in the world and launch “You Got This.” · Jul 23, 2024 · Bringing ‘You Got This’ to Life in 2024 · Carly Rushford, Jasper Nash and Nicole McAdoo, who are all Senior Managers of Global Brand Communications, share their experience working on Chapter 1,...

July 11, 2024

That adidas Runners Feeling: One of Community and Support

...known to us today, our global community of runners were already circling the track around eight years ago when the first few groups formed. Since then, we’ve grown our global footprint to 76 communities worldwide. And anyone who has witnessed an adidas Runners cheer zone or more in a race or two, understands the electrifying and life changing feeling of being part of this community. · This past April, we hosted the third edition of the adidas Runners Week at the World of Sport in...

July 3, 2024

27 adidas Employees on the Business Trip of a Lifetime

...the location of our global HQ in Germany. So, when we decided to throw ourselves a special 75-year birthday party, we knew we had to find a way to give members of our worldwide team the chance to bag an invite. · The competition of a lifetime · Tasked with showing us how they overcome pressure and live up to our new campaign message “You Got This”, our adidas colleagues from around the world set our intranet on fire with their competition submissions. The prize? To win a trip to our global...

July 1, 2024

LOVE UNITES: Meet Pabllo Vittar, our Co-creator for Pride 24

...Pabllo Vittar, now a global icon as one of the most renowned drag queens. For those outside of Brazil or the pop music scene, her name might have only gained recognition two years ago, in 2022, when she became the first drag queen to ever perform in a live music festival (Coachella, United States). However, in her home country, Pabllo has been an icon of the *LGBTQIA2S+ culture for over a decade, representing and empowering the community through her art and activism. · * LGBTQIA2S+ is an...

June 25, 2024

ADIDAS PRIVACY NOTICE NOVEMBER 2024

...companies operating globally which is headquartered in Germany. We will share your personal data with adidas affiliates if it is necessary for the purposes explained in this Privacy Notice. A list of adidas affiliates with whom your personal data may be shared can be found under ´List of Shareholdings` of the financial statements of adidas AG. · Service Providers – We share your personal data with service providers, who help us to manage the overall business. Such service providers include...