Tue, May 02, 2017 • DAILY MAIL
David Beckham and adidas team up to relaunch the Predator Mania dailymail.co.uk Wed, April 26, 2017 • CHINA DAILY
adidas sprints away with new stores chinadaily.com.cn Wed, April 26, 2017 • SGB MEDIA
adidas partners with World OutGames Miami sgbonline.com Tue, April 25, 2017 • WIRED
20 tech visionaries who are creating the future wired.com Mon, April 24, 2017 • REUTERS
adidas partners with Siemens to tailor sporting goods reuters.com Fri, April 21, 2017 • FIBRE2FASHION
MLS clubs to wear adidas Parley eco-friendly jerseys fibre2fashion.com Mon, April 17, 2017 • SGB MEDIA
Reebok Unveils Sustainable Products Initiative sgbonline.com Thu, April 13, 2017 • KOREA JOONGANG DAILY
adidas CEO on his firm’s strategy in the shoe game koreajoongangdaily.joins.com Thu, April 13, 2017 • THE DRUM
adidas launches first city running store in Tokyo with race dictated by traffic data thedrum.com Mon, April 10, 2017 • DEZEEN
adidas shapes Futurecraft 4D shoe soles using light and heat dezeen.com Sun, April 09, 2017 • SGB MEDIA
adidas swim signs Marco Koch sgbonline.com Fri, April 07, 2017 • REUTERS
adidas to mass-produce 3D-printed shoe with Silicon Valley start-up reuters.com Thu, March 30, 2017 • CHINA DAILY
Reebok plans 500 stores in China, 50 this year alone chinadaily.com.cn Wed, March 22, 2017 • BENZINGA.COM
adidas' Mark King Talks About The Company's Comeback benzinga.com Mon, March 20, 2017 • REUTERS
adidas takes the sweat out of sweater shopping with in-store machine reuters.com Tue, March 14, 2017 • REUTERS
adidas banks on sports as lifestyle to drive U.S. sales reuters.com Sun, March 12, 2017 • ENGADGET
adidas is working on new, 'open' digital fitness products consent.yahoo.com Wed, March 08, 2017 • YAHOO NEWS
adidas shares take flight after golden Olympic year uk.news.yahoo.com Tue, February 28, 2017 • FOOTWEAR NEWS
Reebok Used Digital Knitting Technology to Make These New Runners footwearnews.com Sun, February 26, 2017 • HUFFINGTONPOST
Branding Bosses: With Kanye on deck, adidas hasn’t missed a beat yet huffingtonpost.com Mon, February 20, 2017 • JUST-STYLE
adidas and Burberry awarded 'gold' for sustainability work just-style.com Fri, February 10, 2017 • IMPACTMANIA
Interview with Liz Callow impactmania.com Wed, February 08, 2017 • HIGHSNOBIETY
Behind the Crowns: adidas on Being the Most Relevant Brand of 2016 highsnobiety.com Wed, February 08, 2017 • SPORTS ILLUSTRATED
Athletes set 44 fitness records in 24 hours in four cities in Reebok's massive attempt si.com Fri, February 03, 2017 • GQ.COM
How the Reebok InstaPump Fury Became 2017's Coolest Shoe gq.com Thu, February 02, 2017 • THE DRUM
adidas tells the stories of female athletes' struggles with 'Unleash Your Creativity' campaign thedrum.com Tue, January 31, 2017 • SWIMMING WORLD MAGAZINE
adidas Swim Unveils SS17 Parley For The Oceans swimmingworldmagazine.com Wed, January 25, 2017 • ELLE.COM
Teyana Taylor Serves Up '80s Workout Video Vixen in Reebok's New Ad Campaign elle.com Wed, January 18, 2017 • ADWEEK
Ad of the Day: Reebok Gets ‘More Human’ Than Ever in Evolving Aspirational Campaign adweek.com Wed, January 18, 2017 • CNBC
Interview with Kasper Rorsted, CEO of adidas, from the World Economic Forum 2017 cnbc.com 