Tue, March 14, 2017 • REUTERS
adidas banks on sports as lifestyle to drive U.S. sales reuters.com Sun, March 12, 2017 • ENGADGET
adidas is working on new, 'open' digital fitness products consent.yahoo.com Wed, March 08, 2017 • YAHOO NEWS
adidas shares take flight after golden Olympic year uk.news.yahoo.com Tue, February 28, 2017 • FOOTWEAR NEWS
Reebok Used Digital Knitting Technology to Make These New Runners footwearnews.com Sun, February 26, 2017 • HUFFINGTONPOST
Branding Bosses: With Kanye on deck, adidas hasn’t missed a beat yet huffingtonpost.com Mon, February 20, 2017 • JUST-STYLE
adidas and Burberry awarded 'gold' for sustainability work just-style.com Fri, February 10, 2017 • IMPACTMANIA
Interview with Liz Callow impactmania.com Wed, February 08, 2017 • HIGHSNOBIETY
Behind the Crowns: adidas on Being the Most Relevant Brand of 2016 highsnobiety.com Wed, February 08, 2017 • SPORTS ILLUSTRATED
Athletes set 44 fitness records in 24 hours in four cities in Reebok's massive attempt si.com Fri, February 03, 2017 • GQ.COM
How the Reebok InstaPump Fury Became 2017's Coolest Shoe gq.com Thu, February 02, 2017 • THE DRUM
adidas tells the stories of female athletes' struggles with 'Unleash Your Creativity' campaign thedrum.com Tue, January 31, 2017 • SWIMMING WORLD MAGAZINE
adidas Swim Unveils SS17 Parley For The Oceans swimmingworldmagazine.com Wed, January 25, 2017 • ELLE.COM
Teyana Taylor Serves Up '80s Workout Video Vixen in Reebok's New Ad Campaign elle.com Wed, January 18, 2017 • ADWEEK
Ad of the Day: Reebok Gets ‘More Human’ Than Ever in Evolving Aspirational Campaign adweek.com Wed, January 18, 2017 • CNBC
Interview with Kasper Rorsted, CEO of adidas, from the World Economic Forum 2017 cnbc.com Tue, January 17, 2017 • HIGHSNOBIETY
The Winners of the Highsnobiety Crowns 2016 highsnobiety.com Mon, January 09, 2017 • CLOT MAGAZINE
James Carnes talks eco-innovation clotmag.com Fri, December 16, 2016 • FOOTWEAR NEWS
Survey: adidas is one of the best places to work for the LGBT community footwearnews.com Thu, December 15, 2016 • SPORTTECHIE
How adidas leveraged VR, Instagram for James Harden’s signature shoe launch sporttechie.com Mon, December 12, 2016 • EUROPEANCEO
Kasper Rorsted is running adidas to the top of the market europeanceo.com Wed, December 07, 2016 • BOSTON GLOBE
Reebok’s new HQ will be at Design Building in Seaport District bostonglobe.com Fri, December 02, 2016 • HIGHSNOBIETY
adidas’ Global Creative Director Paul Gaudio talks inspiration & the new NYC store highsnobiety.com Wed, November 30, 2016 • WWD
adidas Fifth Avenue Flagship centered around experiences wwd.com Wed, November 23, 2016 • BUZZFEED
Changing stripes buzzfeednews.com Tue, November 22, 2016 • CONTENT MARKETING INSTITUTE
How to differentiate content in a crowded field [example from adidas] contentmarketinginstitute.com Thu, November 17, 2016 • COMPLEX
adidas' new Futurecraft sneaker is biodegradable complex.com Tue, November 15, 2016 • CUSTOMER THINK
Exploring and implementing the People Strategy at adidas customerthink.com Fri, November 11, 2016 • KICKOFF.COM
adidas unveils Krasava, the Official Match Ball for FIFA Confederations Cup 2017 kickoff.com Mon, November 07, 2016 • SPORTS ILLUSTRATED
adidas releasing more performance products made from ocean plastics si.com Thu, November 03, 2016 • RTT NEWS
adidas Q3 Profit Rises; Confirms 2016 Outlook rttnews.com