adidas to present strategy 2025

On Monday, Reebok announced that it will bring back its Human Rights Award program, which recognizes young human rights activists and funds their work with US$ 100,000. Reebok is working with Alabama State University and the American Civil Liberties Union, which also make up a part of the program's board of advisors.

Icy Park, Beyoncé's third adidas x Ivy Park collection, features apparel, footwear and accessories that blend classic streetwear with alpine-inspired elements. The size-inclusive collection is intended to inspire “creativity, individuality and imagination” in its wearers, according to the partners. This time around, Beyoncé will be joined in the campaign for the collection by a diverse group of buzzworthy names including Hailey Bieber, record label executive and rapper Gucci Mane, singer Kaash Paige, and models Akesha Murray, Shi Gray and Kyla Coleman.

In collaboration with a group of women all in different trimesters, adidas has created its first-ever maternity activewear line. “With the body experiencing daily change throughout the journey of motherhood, it was paramount we worked closely with a community of expecting women to understand exactly what they need from their activewear, through each trimester and postpartum,” stated Aimee Arana, the general manager of adidas Global Training.