Thu, June 01, 2017 • HYPEBEAST
adidas introduces its groundbreaking new FORGEFIBER technology hypebeast.com Tue, May 02, 2017 • DAILY MAIL
David Beckham and adidas team up to relaunch the Predator Mania dailymail.co.uk Fri, April 21, 2017 • FIBRE2FASHION
MLS clubs to wear adidas Parley eco-friendly jerseys fibre2fashion.com Mon, April 10, 2017 • DEZEEN
adidas shapes Futurecraft 4D shoe soles using light and heat dezeen.com Mon, March 20, 2017 • REUTERS
adidas takes the sweat out of sweater shopping with in-store machine reuters.com Tue, February 28, 2017 • FOOTWEAR NEWS
Reebok Used Digital Knitting Technology to Make These New Runners footwearnews.com Fri, February 03, 2017 • GQ.COM
How the Reebok InstaPump Fury Became 2017's Coolest Shoe gq.com Tue, January 31, 2017 • SWIMMING WORLD MAGAZINE
adidas Swim Unveils SS17 Parley For The Oceans swimmingworldmagazine.com Thu, December 15, 2016 • SPORTTECHIE
How adidas leveraged VR, Instagram for James Harden’s signature shoe launch sporttechie.com Fri, November 11, 2016 • KICKOFF.COM
adidas unveils Krasava, the Official Match Ball for FIFA Confederations Cup 2017 kickoff.com Mon, November 07, 2016 • SPORTS ILLUSTRATED
adidas releasing more performance products made from ocean plastics si.com Thu, October 20, 2016 • FORTUNE
Reebok is bringing some of its shoemaking back to U.S. fortune.com Tue, October 11, 2016 • REDBULL.COM
See the shoes that take playing to the next level redbull.com Sat, October 08, 2016 • WIRED
Inside the secret adidas lab where designers are making football boots of the future wired.co.uk Wed, September 28, 2016 • FOOTWEAR NEWS
adidas to Sell 1 Million Sneakers Made From Recycled Ocean Plastic footwearnews.com Mon, September 26, 2016 • FOOTWEAR NEWS
How Pharrell Williams & Adidas Are Trying to Chip Away Racial Barriers footwearnews.com Wed, September 21, 2016 • ESQUIRE
adidas' Newest High-Tech Sneaker Is a Thing of Beauty esquire.com Mon, September 19, 2016 • GQ.COM
Here’s How adidas Yeezy Boost 350 V2 Sneakers Get Made gq.com Fri, June 24, 2016 • FORTUNE
This Football Superstar just unveiled his first Signature Reebok shoe fortune.com Thu, June 23, 2016 • HIPHOPDX
Kendrick Lamar's Reebok Collab To Serve As "Message Of Unity" hiphopdx.com Wed, June 22, 2016 • HIGHSNOBIETY
adidas Officially Introduces the UltraBOOST Uncaged highsnobiety.com Wed, June 15, 2016 • ENGADGET
How adidas is using motion capture to reinvent running shoes engadget.com Tue, June 07, 2016 • WIRED
adidas spins plastic from the ocean into awesome kicks wired.com Fri, June 03, 2016 • FOOTWEAR NEWS
adidas VP of Design for Global Soccer Sam Handy inspired by Silver ‘Flying Bullet’ for Mercury Pack Cleats footwearnews.com Tue, May 31, 2016 • EPPM
Beau Jeu: “Outstanding” polyurethane ball for EURO 2016 eppm.com Fri, May 20, 2016 • FOOTWEARNEWS
adidas debuts ‘First Never Follows’ film series; Showcases Mercury Pack soccer cleats footwearnews.com Thu, January 28, 2016 • WIRED
Only women get to wear adidas' wild new shoe wired.com Thu, January 14, 2016 • PSFK
Does Fashion Matter Beyond Earth? A Peek Into Space Tourism’s Makeover psfk.com Thu, December 03, 2015 • KICKS ON FIRE
Kanye's adidas Yeezy Boost Wins Footwear News “Shoe Of The Year” Award kicksonfire.com Thu, November 05, 2015 • HIGHSNOBIETY
adidas Reinvents the Leatherworking Process With the Futurecraft Superstar highsnobiety.com