Thu, May 11, 2017 • REUTERS
adidas CEO says top team now "ideal" after shakeout reuters.com Thu, May 04, 2017 • BBC NEWS
adidas shares hit a record high after firm sees sales jump bbc.com Wed, April 26, 2017 • CHINA DAILY
adidas sprints away with new stores chinadaily.com.cn Tue, April 25, 2017 • WIRED
20 tech visionaries who are creating the future wired.com Mon, April 24, 2017 • REUTERS
adidas partners with Siemens to tailor sporting goods reuters.com Thu, April 13, 2017 • KOREA JOONGANG DAILY
adidas CEO on his firm’s strategy in the shoe game koreajoongangdaily.joins.com Thu, April 13, 2017 • THE DRUM
adidas launches first city running store in Tokyo with race dictated by traffic data thedrum.com Fri, April 07, 2017 • REUTERS
adidas to mass-produce 3D-printed shoe with Silicon Valley start-up reuters.com Thu, March 30, 2017 • CHINA DAILY
Reebok plans 500 stores in China, 50 this year alone chinadaily.com.cn Wed, March 22, 2017 • BENZINGA.COM
adidas' Mark King Talks About The Company's Comeback benzinga.com Tue, March 14, 2017 • REUTERS
adidas banks on sports as lifestyle to drive U.S. sales reuters.com Sun, March 12, 2017 • ENGADGET
adidas is working on new, 'open' digital fitness products consent.yahoo.com Wed, March 08, 2017 • YAHOO NEWS
adidas shares take flight after golden Olympic year uk.news.yahoo.com Sun, February 26, 2017 • HUFFINGTONPOST
Branding Bosses: With Kanye on deck, adidas hasn’t missed a beat yet huffingtonpost.com Fri, February 10, 2017 • IMPACTMANIA
Interview with Liz Callow impactmania.com Wed, February 08, 2017 • HIGHSNOBIETY
Behind the Crowns: adidas on Being the Most Relevant Brand of 2016 highsnobiety.com Wed, January 25, 2017 • ELLE.COM
Teyana Taylor Serves Up '80s Workout Video Vixen in Reebok's New Ad Campaign elle.com Wed, January 18, 2017 • ADWEEK
Ad of the Day: Reebok Gets ‘More Human’ Than Ever in Evolving Aspirational Campaign adweek.com Wed, January 18, 2017 • CNBC
Interview with Kasper Rorsted, CEO of adidas, from the World Economic Forum 2017 cnbc.com Tue, January 17, 2017 • HIGHSNOBIETY
The Winners of the Highsnobiety Crowns 2016 highsnobiety.com Mon, December 12, 2016 • EUROPEANCEO
Kasper Rorsted is running adidas to the top of the market europeanceo.com Wed, December 07, 2016 • BOSTON GLOBE
Reebok’s new HQ will be at Design Building in Seaport District bostonglobe.com Fri, December 02, 2016 • HIGHSNOBIETY
adidas’ Global Creative Director Paul Gaudio talks inspiration & the new NYC store highsnobiety.com Wed, November 30, 2016 • WWD
adidas Fifth Avenue Flagship centered around experiences wwd.com Wed, November 23, 2016 • BUZZFEED
Changing stripes buzzfeednews.com Tue, November 22, 2016 • CONTENT MARKETING INSTITUTE
How to differentiate content in a crowded field [example from adidas] contentmarketinginstitute.com Tue, November 15, 2016 • CUSTOMER THINK
Exploring and implementing the People Strategy at adidas customerthink.com Thu, November 03, 2016 • RTT NEWS
adidas Q3 Profit Rises; Confirms 2016 Outlook rttnews.com Wed, October 19, 2016 • ESPN
Cool jobs in sports: adidas executives Nicole Vollebregt and Kelly Olmstead espn.com Mon, October 17, 2016 • BUSINESS OF FASHION
adidas: The Creator Brand businessoffashion.com 