Reebok is launching the "First Pitch" initiative, a digital platform that will let consumers decide if certain sneakers should enter production, aimed to minimize waste and combat the industry’s rapidly-growing environmental footprint. "First Pitch arrives at a time when the industry is at a unique but critical junction, where consumers are demanding great digital experiences that also enable them to make more-mindful and considerate purchasing decisions," Reebok Global Head of Digital Matt Blonder said in a statement.

adidas and Parley for the Oceans are celebrating the fifth anniversary of their collaboration with limited edition adidas Parley Ultraboost DNA sneakers inspired by the prototype pair presented five years ago. As a next step, adidas will become a funding partner in the Parley Institute for Material Science to develop long-term alternatives to plastic.