‘OWN THE GAME’ – OUR STRATEGY 2025

Peloton and adidas announced Thursday they’re working together to create a new line of athletic apparel and lifestyle gear, in inclusive sizes and unisex styles. “During a time where we are not able to be physically together, we have an incredible opportunity to help grow connected communities and continue to support people as they build their new fitness journeys at home,” said Aimee Arana, General Manager of Global Training at adidas, in a statement.

adidas has opened its first global flagship across the Middle East, India and Africa – located in the largest shopping mall in the world, The Dubai Mall. The first adidas store with sustainability at its core, the technologically advanced store blurs the lines between the physical and the digital realm, providing a snapshot of the future of retail – setting the bar high for its counterparts.

At its Investor & Media Day, adidas presented its new strategy ‘Own the Game’, which has the primary goal to “significantly increase” sales and profitability as well as “gain market share” by 2025. According to adidas, more than 95% of revenue growth leading up to 2025 is expected to come from five categories: football, running, training and outdoor, as well as lifestyle. It will also introduce the subcategory of sportswear as the athleisure trend continues to take off in pandemic times.