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      adidas uses more than 50 percent recycled polyester in its products in 2020 for the first time

      Coronavirus pandemic weighs on adidas’ first quarter results

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        Parley and Adidas step up their commitment to eradicate ocean plastic

        Wed, 01 July 20
        Yahoo News
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        5 Years of adidas x Parley

        adidas and Parley for the Oceans are celebrating the fifth anniversary of their collaboration with limited edition adidas Parley Ultraboost DNA sneakers inspired by the prototype pair presented five years ago. As a next step, adidas will become a funding partner in the Parley Institute for Material Science to develop long-term alternatives to plastic.

        adidas and Allbirds join forces to design the world’s most sustainable shoe

        Thu, 28 May 20
        Fast Company
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        Collaborating with the competition to tackle climate change

        By bringing their respective expertise to the table, the two brands will work together to create a performance shoe with the lowest carbon emissions ever. “Allbirds’ goal is redesigning the sneaker from the ground up,” says James Carnes, VP of Brand Strategy at adidas. “adidas’s goal is to sustainably manufacture at scale.” They hope to release a shoe in the next year.

        adidas releases washable face mask

        Mon, 25 May 20
        HYPEBEAST
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        adidas produces reusable face covers

        adidas is continuing its efforts to battle the coronavirus pandemic by releasing the washable Face Cover. The soft and breathable mask is crafted with layers of recycled polyester and elastane with stretchable ear straps, featuring a white logo stamp on the lower left side and the words "WASH.DRY.REUSE." on the inside. The adidas Face Cover is available on adidas UK for £12.95 GBP, with £2 GBP from every pack going to Save The Children’s Global Coronavirus Response Fund.

        Reebok Reveals Concepts for the ‘Fitness Masks of the Future’

        Fri, 22 May 20
        Footwear News
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        Reimagining masks with fitness in mind

        In collaboration with medical professionals, Reebok created three designs for fitness masks. Each concept addresses the difficulties around wearing a face mask while doing sport, such as breathability, comfortability and showing facial expression.

        The place for creators and entrepreneurial minds with an athlete\'s heart. Visit now
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