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      2,500 adidas employees run in Herzogenaurach to preserve the oceans

      adidas records successful start into 2019

      adidas completes Arena building - expansion of "World of Sports" finalized

      adidas launches sports accelerator program “Platform A” at Station F in Paris

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        Fact Snacks

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        We had a successful start to the year, delivering double-digit sales increases in our strategic growth areas Greater China and e-commerce as well as another strong profitability improvement. 

        KASPER RORSTED, ADIDAS CEO
         

        Fri, 03 May 19
        Open source

        Currency-neutral revenues increase

        4%

        in Q1 2019

        Fri, 03 May 19
        Open source

        Currency-neutral revenues increase 4% in Q1 2019
        In the first quarter, currency-neutral revenues grew 4%. This development was driven by 5% growth at brand adidas, reflecting increases in both Sport Inspired and Sport Performance. The latter was driven by high-single-digit growth in the training and running categories, partially offset by tough comparisons in football due to the non-recurrence of last year’s World Cup related revenues. Currency-neutral Reebok sales were down 6%, despite growth in Classics. From a channel perspective, the company’s top-line increase was largely driven by double-digit improvements in direct-to-consumer revenues with particularly strong support from e-commerce, where sales grew 40% in the quarter. In euro terms, the company’s revenues grew 6% in the first quarter to € 5.883 billion (2018: € 5.548 billion).

        Our newly constructed office building 'Arena' offers space for more than

        2,000

        employees on

        52,000 m2

        Mon, 15 April 19

        We want to bring the best talents to Herzogenaurach and offer them perfect conditions. At the 'World of Sports’, we combine a modern, international working environment with flat hierarchies and an open, creative atmosphere. In addition, we offer a unique range of sports.

        KAREN PARKIN, ADIDAS EXECUTIVE BOARD MEMBER RESPONSIBLE FOR GLOBAL HUMAN RESOURCES
         

        Mon, 15 April 19
        Open source

        Web Picks

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        adidas by Stella McCartney is making new clothes by liquifying old ones

        Fri, 05 July 19
        Fast Company
        Open link

        Before it became a hoodie, the material in a new adidas by Stella McCartney top might have had a previous life as part of a T-shirt or a pair of jeans. The limited-edition sweatshirt is the first commercially produced garment to use new technology that purifies and liquifies old cotton to transform it into new material.

        How adidas Used 3D Design to Cut Down on Sample Waste

        Mon, 24 June 19
        Footwear News
        Open link

        For years, brands have struggled to understand how to successfully integrate digital content into their businesses.

        Even companies that bought into the 3D revolution, forming digital content creation teams and implementing cutting-edge software upgrades, frequently found that those departments were quickly siloed and inefficient.

        That doesn’t mean that the value of digital content is in any way lessened by this lack of efficiency, however. In fact, according to Sky Asay, Adidas’ director of design operations, creating high quality, 3D content with a standardized system prior to handing a product off to marketing and sales can have a dramatic effect on sell-in — and can end up becoming a sustainable touch point for a brand.

        adidas Top Exec Kate Ridley on How #MeToo Changed Corporate Culture & What It Will Take for Women…

        Tue, 11 June 19
        Footwear News
        Open link

        With more than two decades of experience under her belt, Kate Ridley, SVP and brand director for Adidas, has honed her ability to navigate the ins and out of the sports industry.

        Expansions At Adidas' Germany Headquarters And Portland Offices Show Brand Growth

        Wed, 08 May 19
        Forbes
        Open link

        On 54 acres north of the Aurach River in Germany, the global headquarters of adidas sprawls across the Bavarian countryside, a mix of historic World War II-era offices and ultra-modern architecture continually opening new and showing the growth of the world’s second-largest athletic footwear and apparel manufacturer.

        adidas moved from its original location in the heart of Herzogenaurach in May 1999 to what was then 39 acres of land near rival Puma. The adidas growth had them soon expand to 54 acres and with the opening of three new buildings in the last two years, including the brand-new Arena building last month to house more than 2,000 employees in 560,000 square feet of space.

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