Since 2015, sportswear giant adidas has been working with collaborative platform Parley to create innovative products and movements in an attempt to save our oceans.
“At adidas, we believe that sport has the power to change lives,” said Andre Maestrini, General Manager, Adidas Sports Business Units or the ongoing partnership.
Through a successful merging of fashion, fitness and innovation, the collaboration has so far been based around using reclaimed plastic from the ocean to create performance sportswear, everything from running shoes to Real Madrid football jerseys.
As an example of their world-saving ingenuity, the new UltraBOOST X is a high performance shoe, manufactured using the reclaimed plastic of 11 plastic bottles, that would have otherwise entered our oceans and choked sea life in it’s path.
Keen to take their movement to the next level, adidas and Parley have now announced the return of Run For The Oceans, a global running initiative that uses the power of sports to raise awareness for the threat of marine plastic pollution.