The company today launched ‘Choose to Give Back’, a program aimed at extending the lifecycle of sports performance apparel and footwear. The program will invite consumers to send used product from any brand back to adidas to be reused or resold over the course of 45 days.

The adidas Originals by Xbox sneakers, called the Xbox 20th Forum Tech, celebrate both brands’ background in entertainment and pop culture.

Just ahead of the highly-anticipated group stage kickoff, adidas has been announced as the exclusive global sponsor of UEFA Women’s Champions League coverage for sports streaming platform and global broadcaster DAZN as well as partner YouTube.