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      Coronavirus pandemic weighs on adidas’ first quarter results

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      adidas uses more than 50 percent recycled polyester in its products in 2020 for the first time

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        Reebok Reveals Concepts for the ‘Fitness Masks of the Future’

        Fri, 22 May 20
        Footwear News
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        Reimagining masks with fitness in mind

        In collaboration with medical professionals, Reebok created three designs for fitness masks. Each concept addresses the difficulties around wearing a face mask while doing sport, such as breathability, comfortability and showing facial expression.

        adidas Unveils Terry Fox 40th Anniversary Collection

        Fri, 15 May 20
        Complex
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        Celebrating the 40th Anniversary of the Marathon of Hope

        adidas is launching a commemorative collection to celebrate the 40th anniversary of Terry Fox’s Marathon of Hope and donating all net proceeds towards cancer research. The brand is hoping to raise US$ 1 million for The Terry Fox Foundation and will re-release the adidas Orion that Fox wore on his cross-country journey, along with a special edition of UltraBOOST DNA shoes and seven Terry Fox T-shirts.

        Reebok Will Give Essential Workers Free Shoes With Its New ‘#ReebokLove’ Program

        Fri, 01 May 20
        Footwear News
        Open link

        Celebrating essential workers on the frontline of COVID-19

        By launching the #ReebokLove initiative, the brand is providing an opportunity for people thank an essential worker during the coronavirus pandemic by sending them a free pair of sneakers. The people who can receive sneakers include healthcare professionals, local grocery store clerks, police officers, postal workers, delivery people and others.

        adidas CEO Kasper Rorsted discusses the company’s earnings and response to coronavirus

        Mon, 27 April 20
        CNBC US
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        "Over time, it will normalize. But it's going to take a while."

        After the company reported its 2020 Q1 results, adidas CEO Kasper Rorsted talks about dramatic improvements in China, projections on re-opening in other markets, the importance of e-commerce for the business and the overall state of the retail industry in light of the global spread of the coronavirus.

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