In 2018, adidas delivered another year of significant top-line growth with currency-neutral revenues increasing by 8%. This development was driven by a 9% improvement at brand adidas, reflecting a double-digit sales increase in Sport Inspired as well as a high-single-digit gain in Sport Performance. The latter was driven by double-digit sales growth in the training and running categories. Currency-neutral Reebok brand sales were down 3% versus the prior year, as double-digit sales growth in Classics was offset by a decline in Sport. From a channel perspective, the company’s top line increase was largely driven by double-digit improvements in direct-to-consumer revenues with particularly strong support from e-commerce, where revenues grew 36% to more than € 2 billion in 2018. In euro terms, the company’s revenues grew 3% to € 21.915 billion (2017: € 21.218 billion), reflecting significant negative currency translation effects.

MAJOR DEVELOPMENTS IN 2018:

• Currency-neutral revenues up 8%
• Double-digit growth in strategic growth areas adidas North America, Greater China, e-commerce
• Operating margin increases 1.1pp to 10.8%
• Net income from continuing operations grows 20% to € 1.709 billion
• Reebok returns to profitability 
• Management proposes dividend increase of 29% to € 3.35 per share