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      adidas continues strong financial performance in Q2

      FY 2018 outlook confirmed

      Overall Industry Leader in Dow Jones Sustainability Indices – adidas receives top position in its sector

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        Fact Snacks

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        Revenues grow

        10%

        currency-neutral and 4% in euro terms in Q2 2018

        Thu, 09 August 18

        Currency-neutral sales increase 10% in Q2 2018

        In the second quarter, adidas currency-neutral revenues increased 10%. Revenues at the adidas brand increased 12%, driven by double-digit growth in Sport Performance, on the back of double-digit growth in the training, running and football categories, as well as high-single-digit growth in Sport Inspired. Revenues at the Reebok brand decreased 3% as growth in Classics was more than offset by declines in the training and running categories. While revenues in the wholesale channel increased at a high-single-digit rate, direct-to-consumer sales rose at a double-digit rate with strong support from e-commerce, where revenues grew 26% in the quarter. In euro terms, the company’s sales were up 4% in the second quarter to € 5.261 billion (2017: € 5.038 billion).

        We delivered another strong quarter on the back of a successful World Cup activation. Our profitable growth was once again driven by our strategic focus areas North America, Greater China and e-commerce.

        Kasper Rorsted, adidas CEO

        Thu, 09 August 18

        We had a successful start to the year that was fully in line with our expectations: Our high-quality top-line growth was driven by our strategic focus areas North America, Greater China and e-commerce.

        Kasper Rorsted, adidas CEO

        Thu, 03 May 18
        Open source

        Currency-neutral sales increase

        10%

        in Q1 2018.

        Thu, 03 May 18
        Open source

        Currency-neutral sales increase 10% in Q1 2018

        adidas started into the year with currency-neutral revenues increasing 10%. This development reflects an 11% increase at brand adidas which was driven by double-digit increases in the running, football and training categories as well as at adidas Originals.  Revenues at the Reebok brand decreased 3% due to declines in the training and running categories. From a channel perspective, e-commerce was once again the fastest-growing channel with an increase of 27%. In euro terms, the company’s sales were up 2% in the first quarter to € 5.548 billion (2017: € 5.447 billion).

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        adidas And Billie Jean King Launch ‘Here To Create Change’ Campaign

        Sun, 26 August 18
        SGB Media
        Open link

        On Women’s Equality Day on August 26, Adidas announced the company’s commitment to changing the future for NYC’s young female athletes. Unveiling research that shows that less than one in three girls continue to play sport after school, adidas kicked off Here to Create Change, which commits to breaking down the barriers that see nearly 1.7 million potential female athletes quit playing in NYC alone.

        Cotton and corn! Reebok’s newest sneaker is ‘made from things that grow’

        Wed, 15 August 18
        Digital Trends
        Open link

        We already have shoes made out of trash from adidas, so why not footwear made out of corn from Reebok?

        The global footwear and apparel firm this week launched its first shoe that’s “made from things that grow.” The stylish-looking sustainable sneaker features a woven upper made entirely from organic cotton, a base originating from industrial-grown corn, and an insole made using castor bean oil. No dyes have been used to color the shoes, either, and the packaging is 100-percent recyclable.

        adidas reports rise in second-quarter net profit, confirms full-year outlook

        Thu, 09 August 18
        CNBC
        Open link

        German sportswear firm adidas reported stronger-than-anticipated second-quarter net profit on Thursday, with the company saying it remains firmly on track to hit its full-year targets despite taking an impairment charge on its struggling Reebok brand.

        Net profit over the second quarter rose 20 percent to 418 million euros ($485 million), beating analyst expectations of 387 million euros.

        Reebok debuts a shape-shifting, NASA-inspired sports bra

        Mon, 06 August 18
        Fast Company
        Open link

        A Reebok designer invented a new fabric that stiffens when you’re moving and relaxes when you’re still. No more feeling suffocated by your bra.

        (...)

        While the activewear industry floods the market with hundreds of different sports bras every season, research shows that most female consumers are unsatisfied with their sports bra options, and 1 in 5 women avoid exercise altogether because they don’t have a sports bra that fits them properly.

        Reebok wants to make that experience a thing of the past. Today, it launches a new bra, the PureMove, that adapts to your movements, tightening up when you’re moving fast and relaxing when you’re not. It deploys a radical new technology that has the potential to change not just what consumers expect from sports bras, but from the entire activewear industry.

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