adidas and the Black Women’s Player Collective (BWPC) are teaming up to "change the narrative of Black women and girls in soccer by demanding equity, representation and access at all levels of the game."

Beyond their last product collaborations, the brands are expanding into an entire week of creative collaboration. Running now through Oct. 24, the first-ever adidas x Lego week features exclusive products and giveaways for adidas Creators Club members.

The company today launched ‘Choose to Give Back’, a program aimed at extending the lifecycle of sports performance apparel and footwear. The program will invite consumers to send used product from any brand back to adidas to be reused or resold over the course of 45 days.