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      adidas with strong financial performance in the second quarter 2017

      FY 2017 top- and bottom-line outlook raised

      adidas reiterates commitment to the Oceans and publishes 2016 Sustainability Progress Report

      Another step in the company’s commitment to create one million pairs of shoes made from Ocean PlasticTM in 2017.

      LOSE CONTROL, GAIN LOVE - SPEEDFACTORY

      When consumer obsession meets the future of manufacturing.

      Speedfactory - Made in Germany

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        Fact Snacks

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        adidas listed in Dow Jones Sustainability Indices for

        18th

        consecutive year

         

         

        Thu, 07 September 17

        adidas listed in Dow Jones Sustainability Indices for 18th consecutive year

        For the 18th year in a row, adidas has been included in the Dow Jones Sustainability Indices (DJSI), which evaluate the sustainability performance of the largest 2,500 companies listed in the Dow Jones Global Total Stock Market Index. In the “Textiles, Apparel & Luxury Goods Industry”, adidas was rated industry best in nine criteria:

        • Supply Chain Management 
        • Environmental Policy and Management Systems
        • Risk and Crisis Management 
        • Human Rights
        • Corporate Citizenship and Philanthropy
        • Brand Management
        • Customer Relationship Management 
        • Impact Measurement and Valuation
        • Materiality

        We are pleased to report on another very successful quarter. Both sales and net income from continuing operations increased strongly. This is testament to the continued momentum our brands enjoy across our key regions and channels. 


        KASPER RORSTED, ADIDAS CEO 

        Thu, 03 August 17
        Open source

        Q2 2017 RESULTS

        During the second quarter, adidas continued to deliver a strong financial performance with currency-neutral revenues up 19%. This development reflects a 21% increase at brand adidas as well as a 5% increase at the Reebok brand. In euro terms, sales were up 20% in the second quarter to € 5.038 billion (2016: € 4.199 billion). Revenue growth at the adidas brand was driven by double-digit increases in the running category as well as at adidas Originals and adidas neo. High-single-digit growth in the training category also contributed to this development. 

        Read more about the Q2 2017 results here. 

        Currency-neutral sales increase

        19%

        in Q2 2017.

        Thu, 03 August 17
        Open source

        MAJOR DEVELOPMENTS IN Q2 2017

        During the second quarter, adidas continued to deliver a strong financial performance with currency-neutral revenues up 19%. This development reflects a 21% increase at brand adidas as well as a 5% increase at the Reebok brand. In euro terms, sales were up 20% in the second quarter to € 5.038 billion (2016: € 4.199 billion). Revenue growth at the adidas brand was driven by double-digit increases in the running category as well as at adidas Originals and adidas neo. High-single-digit growth in the training category also contributed to this development. 

        Read more about the Q2 2017 results here. 

        We had a strong start into the year, with continued sales and earnings momentum. Our major brands adidas and Reebok as well as all of our key markets posted double-digit sales increases.

        Kasper Rorsted, adidas CEO

        Thu, 04 May 17
        Open source

        Q1 2017 Results

        adidas recorded a strong start into the year with currency-neutral revenues increasing 16%. This development reflects an 18% increase at brand adidas as well as a 13% increase at the Reebok brand. In euro terms, sales were up 19% in the first quarter to € 5.671 billion (2016: € 4.769 billion). Revenue growth at the adidas brand was driven by double-digit increases in the running and outdoor categories as well as at adidas Originals and adidas neo. The major drivers of the top-line improvement at Reebok were strong double-digit sales increases in the training category and in Classics. 

        Read more about the Q1 2017 results here. 

        Web Picks

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        How adidas cracked the code of 3D-printed shoes

        Mon, 11 September 17
        Fast Company
        Open link

        Fast Company’s Innovation by Design Award 2017 goes to adidas Futurecraft 4D

        adidas’s Futurecraft 4D, a winner in the 2017 Innovation By Design Awards, is the first 3D-printed running shoe to deliver on the promise of mass customization. But it hasn’t been easy getting here.

        How Carbon Helps adidas Produce World's First Mass-Produced 3D-Printed Footwear

        Wed, 16 August 17
        Forbes
        Open link

        Consumers increasingly demand goods that are hip and yet tailored specifically for them. That is a tall order for the shoe manufacturing industry, which relies on inflexible supply chains and manufacturing processes to bring, for example, tens of billions of shoes to the $52 billion US market. Now, however, adidas is using technology from 3D printing outfit Carbon, Inc. to sidestep the traditional design/prototype/production cycle, and actually allow customers to order shoes tailored to their exact specifications. In contrast to earlier generations of 3D printers, Carbon printers are built for mass production lines, which means adidas gets the best of both worlds—customization at mass scale.

        adidas powers ahead in North America and China

        Thu, 03 August 17
        Reuters
        Open link

        German sportswear firm reported another quarter of bumper sales growth

        adidas will pour more cash into marketing to try to stay ahead, the German sportswear firm said on Thursday as it reported another quarter of bumper sales growth. adidas will have an extra 700-800 million euros ($829-$948 million) to spend on marketing up to 2020 as sales grow fast, Chief Executive Kasper Rorsted said, pointing to a deal the company signed on Wednesday to extend its partnership with North America's Major League Soccer (MLS).

        Karlie Kloss visits adidas’ top-secret design Studio and checks out never-before-seen 2020 styles

        Wed, 26 July 17
        Footwear News
        Open link

        Karlie Kloss at the adidas Brooklyn Creator Farm design studio

        Model and adidas ambassador Karlie Kloss was invited to take a sneak peek inside the top-secret Brooklyn Creator Farm studio, a "Disneyland for designers", where designers develop the adidas products of the future. "There’s all these, like, mad scientists back here working on creating the future product that will be hitting stores, I think in 2020 and 2019. So we’re literally living in the future right now" said Kloss, as she had the opportunity to customize her own Stan Smiths.

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