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      adidas delivers strong results in 2019

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      adidas uses more than 50 percent recycled polyester in its products in 2020 for the first time

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        adidas and Google team up on smart shoes, and soccer will never be the same

        Tue, 03 March 20
        fastcompany.com
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        The world or sports, gaming and technology collide with brand new adidas x Google GMR

        The smart shoe insole called GMR (or “gamer”) tracks the body movements while playing sports and translates the data into EA Sports FIFA mobile app. This new technology creates a brand-new category of football innovation that enables players to impact virtual performance with real-world play.

        adidas bets big on recycled material to ‘save the ocean’

        Thu, 23 January 20
        Esquireme.com
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        From 2024 onwards, adidas will use only recycled polyester in its products

        adidas has said that more than half of the polyester used in its products this year would come from recycled material. From adidas, that means that millions of shoes will be made from plastic waste.
         

        For Beyoncé, Creativity Is the Ultimate Power

        Mon, 09 December 19
        elle.com
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        IVY PARK x adidas

        In a candid 'Ask Me Anything,' Beyoncé opens up about love, reclaiming her IVY PARK line, and her quest for purpose. Her IVY PARK x adidas collection is living proof that you, too, can be a stylish superhero in your own life, no matter where you live and who you are. She designs IVY PARK with everyone in mind, emphasizing a “fly” look for all—whether dropping off the kids, going to the gym, or out on a dinner date. For the launch, Beyoncé hand-selected her favorite footwear models and mixed them with the aesthetics of the season. This new line is fun and lends itself to creativity, the ultimate power.

        Reebok Forever Floatride GROW: First ever plant-based running shoe

        Sat, 07 December 19
        designboom.com
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        Reebok launches first ever plant-based running shoe

        Building upon their cotton + corn lifestyle collection from 2018, the Reebok Forever Floatride GROW is said to be the first ever plant-based running shoe. Its design replicates the silhouette of the brand’s Forever Floatride energy model, but now pairs sustainability with high performance. As they reduce their use of petroleum-based plastics, Reebok’s new design has been made with castor beans, algae, eucalyptus trees and natural rubber, which are all sustainably sourced.

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