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      adidas delivers record results in 2018

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        Fact Snacks

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        Currency-neutral sales increase

        8%

        in 2018

        Wed, 13 March 19
        Open source

        Currency-neutral sales increase 8% in 2018

        In 2018, adidas delivered another year of significant top-line growth with currency-neutral revenues increasing by 8%. This development was driven by a 9% improvement at brand adidas, reflecting a double-digit sales increase in Sport Inspired as well as a high-single-digit gain in Sport Performance. The latter was driven by double-digit sales growth in the training and running categories. Currency-neutral Reebok brand sales were down 3% versus the prior year, as double-digit sales growth in Classics was offset by a decline in Sport. From a channel perspective, the company’s top line increase was largely driven by double-digit improvements in direct-to-consumer revenues with particularly strong support from e-commerce, where revenues grew 36% to more than € 2 billion in 2018. In euro terms, the company’s revenues grew 3% to € 21.915 billion (2017: € 21.218 billion), reflecting significant negative currency translation effects.

        Record sales, the highest margin in our history, strong net income improvements – 2018 was another successful year for our company. 

        KASPER RORSTED, ADIDAS CEO

        Wed, 13 March 19
        Open source

        ADIDAS DELIVERS RECORD RESULTS IN 2018

        MAJOR DEVELOPMENTS IN 2018:

        • Currency-neutral revenues up 8%
        • Double-digit growth in strategic growth areas adidas North America, Greater China, e-commerce
        • Operating margin increases 1.1pp to 10.8%
        • Net income from continuing operations grows 20% to € 1.709 billion
        • Reebok returns to profitability 
        • Management proposes dividend increase of 29% to € 3.35 per share

        adidas has been ranked 

        #1 

        in the

        2018 Corporate Human Rights Benchmark, which measures the human rights performance of the top 100+ global companies.
         

         

        Fri, 16 November 18

        2018 Corporate Human Rights Benchmark

        adidas has been ranked #1 in the 2018 Corporate Human Rights Benchmark (CHRB), which measures the human rights performance of the top 100+ global companies across industry sectors. The CHRB ratings are closely tracked by investors and social responsibility investment (SRI) funds. With a score of 87.5 we moved up 4 places in the ranking, having been placed 5th in the 2017 pilot. Why did we do so well? One word: Transparency. We shared our ongoing work to protect human rights defenders, to tackle modern slavery challenges along our supply chain and our deep involvement in human rights and sports. We also shared our policies and approach to women’s rights, which has both an internal and external focus for us as a brand. The bottom line is that we are delivering on our belief that, through sport, we have the power to change lives. 

        Revenues grow

        8%

        currency-neutral and 3% in euro terms in Q3 2018

         

        Wed, 07 November 18

        Currency-neutral revenues increase 8% in Q3 2018

        In the third quarter, currency-neutral revenues grew 8%. Revenues at the adidas brand increased 10%, driven by double-digit growth in Sport Inspired as well as high-single-digit growth in Sport Performance, the latter driven by continued double-digit growth in Training and Running. Revenues at the Reebok brand decreased 5% as double-digit growth in Classics was more than offset by declines in Training and Running. From a channel perspective, the company’s top line was largely driven by excellent double-digit growth in direct-to-consumer revenues with strong support from e-commerce, where revenues grew 76% in the quarter. In euro terms, the company’s revenues were up 3% in the third quarter to € 5.873 billion (2017: € 5.677 billion).

        Web Picks

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        E-commerce is the 'future for a lot of markets,' adidas CEO says

        Wed, 13 March 19
        CNBC
        Open link

        There is big opportunity in the e-commerce market, the CEO of adidas told CNBC Wednesday.

        Speaking after the announcement of its full-year results, Kasper Rorsted said e-commerce is the "future for a lot of markets."

        "We launched our own app last year, and it's been downloaded more than 7 million times in more than 25 countries. We think e-commerce is still in its early days, and there's going to be a tremendous opportunity – but you have to couple it with big franchise stores or flagship stores where you can see the product," he said. "But there is no doubt e-commerce and e-commerce through a mobile environment is the future of our company," Rorsted told CNBC's "Squawk Box Europe."

        Women's 2019 World Cup winners to receive same bonus payment as men for first time, adidas announce

        Sat, 09 March 19
        The Telegraph
        Open link

        adidas have announced that all athletes on the winning 2019 World Cup team will receive the same performance bonus payout as their male peers for the first time. 

        “We believe in inspiring and enabling the next generation of female athletes, creators and leaders through breaking barriers,” said Eric Liedtke, adidas’ head of global brands. "Today we are announcing that all adidas athletes on the winning 2019 FIFA Women’s World Cup team will receive the same performance bonus payout as their male peers.”

        The future of sports: How adidas uses technology to stay ahead

        Thu, 28 February 19
        Fast Company
        Open link

        Athletes around the world turn to adidas for world-class products. Whether it’s for shoes, pants, or anything else, the German-based company agonizes over how to make everything look, feel, and perform the best.

        To stay ahead of the curve, adidas built its own innovation lab, which it named Future Lab. There, the company simulates all aspects of athleticism–be it a runner running or a soccer player kicking a ball. The company analyzes both how athletes perform, as well as how the items themselves hold up. This helps Adidas perfect the products it makes, as well as come up with new ideas for the future.

        adidas Announces Multi-Year Partnership With Football Coach Dr. Jen Welter

        Sun, 03 February 19
        SGB Media
        Open link

        adidas partnered with the first female NFL coach, Jen Welter. "We believe that through sport, we have the power to change lives and as a brand we want everyone to have equal access to sport. We're extremely excited to welcome Dr. Jen Welter to the adidas family and partner with her to help inspire and empower girls to play football,” said Jeff McGillis, VP of U.S. sports at adidas. Welter, who was recently named Defensive Specialist Coach for the AAF team Atlanta Legends received the first women's football cleat from adidas, the adidas Made For Jen Welter (AM4JEN), digitally created at SPEEDFACTORY USA in Atlanta. 

        GamePlan A, the place for creators and entrepreneurial minds with an athlete’s heart. Visit now
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