adidas introduces a new way of making uppers – the soft, cloth top of your shoe – called STRUNG. STRUNG is almost a zero-waste process which entails a robot arm wrapping yarn around a pegboard very fast to build a textile from layer after layer of string, all of which gets fused together through heat. Every thread is “coded” to better support athletes as they move during training or competition.

adidas teams up with Stella McCartney, lululemon and Kering to form a biomaterials consortium with Bolt Threads. Starting from 2021, we'll be bringing an all-new material innovation to market: Mylo, a mushroom-based leather. "We need to change the competitive aspect of this part of the industry," said James Carnes, VP of Global Strategy at adidas, about sustainability. “We can be competitive in areas such as design and creativity, and not in areas like cutting our impact on the planet when there is still no single silver bullet to the climate crisis.”