adidas recorded a strong start into the year with currency-neutral revenues increasing 16%. This development reflects an 18% increase at brand adidas as well as a 13% increase at the Reebok brand. In euro terms, sales were up 19% in the first quarter to € 5.671 billion (2016: € 4.769 billion). Revenue growth at the adidas brand was driven by double-digit increases in the running and outdoor categories as well as at adidas Originals and adidas neo. The major drivers of the top-line improvement at Reebok were strong double-digit sales increases in the training category and in Classics. 

Read more about the Q1 2017 results here. 

As of April 2016, we have eliminated plastic bags from our retail stores globally and switched to paper bags. In total, the move will eliminate approximately 70 million plastic shopping bags per year. 

For more information, click here.

We are continuously working towards becoming a more sustainable company. While we have been in this game for a long time, we will never stop learning and improving our sustainability efforts. For us, it is about being prepared, setting the right pace and having both the drive and stamina to go the distance. It is about being persistent, overcoming setbacks and difficulties and never giving up on the overall goal. Just like a true athlete never would.

Read more about our general sustainability approach.