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      adidas on track for another record year – Full-year outlook confirmed

      70 years of adidas on August 18, 2019

      Top positions achieved again: adidas in the Dow Jones Sustainability Indices for 20 years

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        Exclusive: The second generation of Adidas’s Loop shoe is here

        Wed, 13 November 19
        fastcompany.com
        Open link

        FUTURECRAFT.LOOP Phase 2: how we’re finding away

        A few months ago, adidas took its first step toward making new shoes out of old shoes. The second phase of its ambitious Loop project will go further. The Loop 2’s most prominent update is that its naturally colored thermoplastic polyurethane upper is now woven in a blue-gray gradient. Whereas most fabrics are still dyed in liquid, Loop 2 uses a more eco-friendly dry-dyeing process, mixing blue powder with raw TPU pellets, which are melted together and extruded into yarn.

        Adidas is launching a sneaker collaboration with Prada just in time for Christmas

        Fri, 08 November 19
        Business Insider
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        adidas and Prada announce new partnership

        adidas and Prada have officially announced a sneaker collaboration, confirming speculation on social media last month that the sports giant and fashion house would be joining forces. The partnership will continue into next year with the release of new Luna Rossa performance sailing footwear to be unveiled in 2020.

        adidas Earnings Beat Estimates on North America Sales Momentum

        Wed, 06 November 19
        Bloomberg
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        Q3 results: adidas on track for another record year

        Currency-neutral sales rose 6% in the third quarter. Total revenue reached 6.4 billion euros ($7.1 billion), narrowly exceeding the average estimate. Operating profit of 897 million euros also topped the consensus.

        The next phase of retail: adidas is turning influencers into sneaker salespeople

        Wed, 28 August 19
        Fast Company
        Open link

        A new partnership with the Storr app envisions eventually getting us all to sell the brand’s sneakers. 

        Last year, adidas launched a membership program called the Creators Club, essentially giving some of its most enthusiastic consumers early access to products, exclusive drops, and special events.

        Now the company is taking this relationship to the next level, allowing members to sell adidas goods themselves. Social influence is becoming social selling.

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