Fashion for Good partners with adidas to drive sustainable adaption throughout the industry
2018 is set to become the year sustainable fashion goes mainstream, as more and more fashion retailers, companies and initiatives join forces to make a positive change. Fashion for Good, the global platform for sustainable fashion, has partnered with sportswear leader adidas to accelerate and scale sustainable innovation in the fashion industry.
The new partnership sees adidas playing a significant role in driving Fashion for Good's innovation agenda forward by helping define focus areas, taking place in the selection of new innovators for its Plug and Play Accelerator and providing expertise and mentorship to circular fashion startups. In return, as a corporate partner for Fashion Good, adidas will gain specialized scouting and screening support, as well as advantageous access to innovations ready to launch to the market through Fashion for Good's extensive network.