In the third quarter, currency-neutral revenues grew 8%. Revenues at the adidas brand increased 10%, driven by double-digit growth in Sport Inspired as well as high-single-digit growth in Sport Performance, the latter driven by continued double-digit growth in Training and Running. Revenues at the Reebok brand decreased 5% as double-digit growth in Classics was more than offset by declines in Training and Running. From a channel perspective, the company’s top line was largely driven by excellent double-digit growth in direct-to-consumer revenues with strong support from e-commerce, where revenues grew 76% in the quarter. In euro terms, the company’s revenues were up 3% in the third quarter to € 5.873 billion (2017: € 5.677 billion).

Major developments in Q3:
- Revenues grow 8% currency-neutral and 3% in euro terms
- Gross margin increases 1.4pp to 51.8%
- Operating margin improves 1.3pp to 15.3%
- Net income from continuing operations grows 19% to € 656 million
- Basic EPS from continuing operations up 21% to € 3.26 

"We delivered high-quality growth again in Q3. The top-line expansion was driven by double-digit increases across our strategic growth areas North America, Greater China and e-commerce. At the same time, we achieved strong profitability improvements despite a significant increase in marketing investments and severe currency headwinds. With these results, we are confident to reach a higher-than-expected profitability level in 2018 and remain firmly on track to achieve our long-term targets until 2020,” said adidas CEO Kasper Rorsted.

In the second quarter, adidas currency-neutral revenues increased 10%. Revenues at the adidas brand increased 12%, driven by double-digit growth in Sport Performance, on the back of double-digit growth in the training, running and football categories, as well as high-single-digit growth in Sport Inspired. Revenues at the Reebok brand decreased 3% as growth in Classics was more than offset by declines in the training and running categories. While revenues in the wholesale channel increased at a high-single-digit rate, direct-to-consumer sales rose at a double-digit rate with strong support from e-commerce, where revenues grew 26% in the quarter. In euro terms, the company’s sales were up 4% in the second quarter to € 5.261 billion (2017: € 5.038 billion).