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      adidas records double-digit top- and bottom-line growth in Q1

      FY 2018 outlook confirmed

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        Fact Snacks

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        We had a successful start to the year that was fully in line with our expectations: Our high-quality top-line growth was driven by our strategic focus areas North America, Greater China and e-commerce.

        Kasper Rorsted, adidas CEO

        Thu, 03 May 18
        Open source

        Currency-neutral sales increase

        10%

        in Q1 2018.

        Thu, 03 May 18
        Open source

        Currency-neutral sales increase 10% in Q1 2018

        adidas started into the year with currency-neutral revenues increasing 10%. This development reflects an 11% increase at brand adidas which was driven by double-digit increases in the running, football and training categories as well as at adidas Originals.  Revenues at the Reebok brand decreased 3% due to declines in the training and running categories. From a channel perspective, e-commerce was once again the fastest-growing channel with an increase of 27%. In euro terms, the company’s sales were up 2% in the first quarter to € 5.548 billion (2017: € 5.447 billion).


        2017 was a strong year – financially and operationally. We made great progress toward achieving our mission to be the best sports company in the world.


        KASPER RORSTED, ADIDAS CEO

        Wed, 14 March 18

        In 2017 our net sales have grown by 

        13% in Western Europe

        27% in North America

        29% in Greater China 

        Wed, 14 March 18
        Open source

        Double-digit growth in almost all regions

        On a currency-neutral basis, the combined sales of the adidas and Reebok brands grew at double-digit rates in nearly all regions. Growth in the company’s key regions Greater China and North America was particularly strong, with currency-neutral sales increases of 29% and 27%, respectively. While currency-neutral revenues in Western Europe increased 13%, sales in Latin America were up 12%. Currency-neutral revenues in MEAA and Japan increased 10% each. Sales in Russia/CIS declined 13%, reflecting the ongoing challenging consumer sentiment as well as additional store closures during the year.

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        adidas Sets Its Sights On Saving Planet Earth

        Mon, 18 June 18
        Autralian Men's Health
        Open link

        Since 2015, sportswear giant adidas has been working with collaborative platform Parley to create innovative products and movements in an attempt to save our oceans. 

        “At adidas, we believe that sport has the power to change lives,” said Andre Maestrini, General Manager, Adidas Sports Business Units or the ongoing partnership.

        Through a successful merging of fashion, fitness and innovation, the collaboration has so far been based around using reclaimed plastic from the ocean to create performance sportswear, everything from running shoes to Real Madrid football jerseys.

        As an example of their world-saving ingenuity, the new UltraBOOST X is a high performance shoe, manufactured using the reclaimed plastic of 11 plastic bottles, that would have otherwise entered our oceans and choked sea life in it’s path.

        Keen to take their movement to the next level, adidas and Parley have now announced the return of Run For The Oceans, a global running initiative that uses the power of sports to raise awareness for the threat of marine plastic pollution.

        adidas' Solarboost Running Shoes Are Inspired By NASA Tech

        Thu, 31 May 18
        Forbes
        Open link

        German sports firm adidas' latest running shoes are so high tech they are inspired by NASA engineering technology.

        Called Solarboost, the new trainers are focused on high-performance and are a lightweight running shoe created using what the firm is claiming its "best innovations".

        The NASA influenced tech comes in the form of adidas' Tailored Fibre Placement technology, which lays down fibers which feature Parley material content, meaning every single millimeter of the shoe is precisely stitched and constructed. The result is that they are super comfortable, fit better and support in a lightweight form so runners can move confidently at any speed or distance.

        Reebok is banking on female CrossFitters and a swanky new office to be its saving grace

        Thu, 24 May 18
        Business Insider
        Open link

        Reebok has moved into a brand-new 220,000-square-foot headquarters in downtown Boston, as part of the brand's current transition. "In a lot of ways, it's the symbolic shift for us. Obviously, physically it's a change, but culturally (as well). The inspiration is different," Reebok President Matt O'Toole told "Business Insider". The new campus houses a Reebok store and a two-floor CrossFit certified gym with boxing ring. "We are focused on our mission to be the best fitness brand," O'Toole explains, and the company wants to target female consumers in particular, which it sees as a huge opportunity. "Our driving initiative is women first", he adds. 

        Reebok and Savile Row Tailor Huntsman Created the Suit of the Future

        Tue, 22 May 18
        Esquire
        Open link

        In the race to create innovative fabrications, Reebok is right at the forefront. Back in February, the brand launched Flexweave, an ultra-responsive fabric made with an open figure-eight construction—meaning the amount of fiber strands per section can vary, depending on what is needed. Since the launch, the brand has teased the fabric's versatility. And it took its self-imposed challenge to innovate seriously: Reebok launched a full tailored suit made out of the fabric.

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