adidas to present strategy 2025

The app, which adidas debuted in August 2020 in the US before expanding it months later to China, taps into the streetwear sneaker market and is dedicated to product drops, never-before-seen content and “elevated storytelling”.

The Velosamba hopes “to meet the needs of a young and burgeoning generation of cyclists that are building a creative, diverse and city-based cycling culture” by using one of the brand’s most popular existing trainers.

adidas has created a new collection, Formotion, comprised of performance compression apparel aimed at active women of all shapes and sizes seeking comfortable performance wear for everything from Pilates to HIIT gym workouts. The launch of Formotion will be supported by a new spring campaign, “Watch Us Move,” that features inspiring women athletes from around the world.