In the world of eSports, few gamers are nearly as recognizable as Tyler Blevins, better known as Ninja. The 28-year-old has become a tremendously successful streamer within the past few years, notching plenty of accomplishments in his young career, with one major breakthrough announced earlier today.

Blevins is the adidas Originals‘s first individual eSports partner. Though adidas already works with eSports teams like Team Heretics and Grow uP, the deal with Blevins is unique because it centers around a single gamer, instead of a group.

On 18th August 1949, founder Adi Dassler's company adidas was entered into the commercial register. 70 years later, the number of employees worldwide has multiplied from 47 at that time to 57,000 today, and the small business in Herzogenaurach in Franconia, southern Germany, has become a world-class company. With a turnover of almost 22 billion euros in 2018, it is one of the largest sports companies in the world.