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adidas launches new share buyback program

With the approval of the Supervisory Board, the Executive Board of adidas AG has decided to launch a new share buyback program in the second half of 2021. Starting on July 1, 2021, the company plans to buy back shares worth up to € 550 million until the end of the year. Taking into consideration the dividend payment of € 585 million which was made in May, the total amount of cash which the company will return to its shareholders in 2021 is expected to exceed € 1 billion.

While the company may use the repurchased shares for all purposes in accordance with the authorization granted by the Annual General Meeting in May 2021, the company intends to cancel most of the repurchased shares, which would reduce the number of shares and the share capital accordingly.

Update October 14, 2021:

The Executive Board, with approval of the Supervisory Board, has decided to launch an additional share buyback program. Starting on October 18, 2021, the company plans to buy back shares worth € 450 million until the end of the year. Taking into consideration the share buyback completed at the end of September, adidas will buy back shares in a total amount of € 1 billion in 2021. Including the dividend payment of € 585 million in May, the company will return nearly € 1.6 billion to its shareholders this year.

Disclosure pursuant to Article 2 Sec. 1 of the Commission Delegated Regulation (EU) No. 2016/1052 - Purchase of Own Shares

Weekly Announcements pursuant to Article 2 Sec. 1 of Commission Delegated Regulation (EU) No. 2016/1052 supplementing Regulation (EU) No. 596/2014 (MAR)

You can find the weekly announcements on the DGAP website.


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