Our Targets

Our sustainability targets help us track progress and drive continuous improvement. While we believe that achieving our targets will set us up for future success, we recognize that we cannot do this alone. By working closely with partners, suppliers, employees, and consumers, we aim to scale solutions and create meaningful impact.

Use the tabs below to explore our key targets and the latest progress across each of our focus areas. For a deeper dive, explore our Annual Report.

NATURE

To guide our efforts on addressing our impacts on nature, we have set clear targets across three key areas: biodiversity, water, and pollution. These targets help us track progress and focus action where it matters most.

BIODIVERSITY

Our biodiversity strategy aims to ensure our company’s readiness to achieve deforestation- and conversion-free supply chains for high risk-commodities such as leather and natural rubber by 2030 or earlier. Our targets fully support our strategy implementation.

TARGET: WE AIM TO ACHIEVE A DEFORESTATION- AND CONVERSION-FREE (DCF) BOVINE LEATHER SUPPLY CHAIN BY 2030

  • Progress: We are taking steps to improve supply chain transparency, including mapping our leather sourcing upstream based on supplier self-declaration. In 2023/2024, we worked with strategic suppliers to trace bovine leather back to the slaughterhouse and, in some cases, to individual farms.
  • Context: This target covers all bovine leather sourced by adidas, excluding recycled leather and trims. It is informed by the EU Biodiversity Strategy for 2030 and based on research by World Resources Institute (WRI) and (Worldwide Fund for Nature (WWF). Achieving this target depends on two key enablers: traceability and certification. There is currently no deforestation-free certification in the leather industry, and traceability systems are still evolving. We are therefore actively supporting industry initiatives to build scalable traceability and certification solutions, partnering with organizations such as the Leather Working Group (LWG) and Textile Exchange.

TARGET: NO SOURCING OR PROCESSING OF RAW MATERIALS FROM ENDANGERED AND/OR THREATENED SPECIES

  • Progress: Target successfully met in 2024.
  • Context: This global target applies to the entire volume of materials sourced by adidas, with no exceptions. It is a standing commitment that remains in effect every year and is reset to zero annually. The target is based on the IUCN Red List of Threatened Species and governed by adidas’ animal-derived materials standard

TARGET: 100% THIRD-PARTY CERTIFIED COTTON

  • Progress: Target first achieved in 2018 and consistently maintained since. It remains an ongoing commitment and was met again in our latest reporting in 2024.
  • Context: When we say third-party certified cotton, this includes Better Cotton, U.S. Cotton Trust Protocol, organic, and recycled cotton. All organic cotton we use is certified by the Global Organic Textile Standard (GOTS) or the Organic Content Standard (OCS). All recycled cotton yarns used in adidas products are certified under the Recycled Claim Standard (RCS) or Global Recycled Standard (GRS).

TARGET: 100% THIRD-PARTY CERTIFIED WOOL

  • Progress: Target achieved in 2024
  • Context: This global target covers the entire volume of sheep wool sourced by adidas (excluding recycled wool). All wool used is certified under the Responsible Wool Standard (RWS).

WATER

We focus on reducing our water footprint by increasing efficiency in our own operations and supply chain. Below are the targets guiding these efforts. 

TARGET: 40% REDUCTION IN WATER CONSUMPTION INTENSITY BY 2025 (BASELINE 2017) IN OUR SUPPLY CHAIN

  • Progress: 34% reduction achieved in 2024.
  • Context: This target focuses on water-intensive Tier 2 suppliers and is designed to reduce their water usage on an intensity level. We continuously monitor consumption through monthly supplier reporting. To support progress, we provide technical guidance to suppliers and engage with industry stakeholders to promote better water management practices.

TARGET: 15% REDUCTION IN WATER CONSUMPTION INTENSITY BY 2025 (BASELINE 2019) IN OUR OWN OPERATIONS

  • Progress: 17% reduction in water consumption intensity achieved in 2024, meeting and surpassing our target ahead of schedule.
  • Context: This target applies to water use across our own operations, including adidas’ administrative offices, distribution centers, and retail spaces. Performance is measured based on water consumption per square meter of operational space (m3/m2).

POLLUTION

We aim to proactively collaborate with our Tier 1 and Tier 2 suppliers to reduce environmental pollution resulting from our manufacturing activities wherever possible. The following targets help guide our efforts and track progress.

TARGET: 90%* OF TIER 1 AND TIER 2 SUPPLIERS OPERATING ON-SITE EFFLUENT TREATMENT PLANTS TO MEET THE ZDHC (ZERO DISCHARGE OF HAZARDOUS CHEMICALS) WASTEWATER ‘FOUNDATIONAL LEVEL’ BY 2025.

  • Progress: 85.5% of the suppliers in scope met the ZDHC Foundational Level in 2024
  • Context: This target focuses on improving the quality of wastewater discharged by our Tier 1 and Tier 2 suppliers. The ZDHC ‘Foundational Level’ sets minimum requirements for testing and managing wastewater to ensure it is treated before release. We carry out bi-annual compliance checks of supplier wastewater management and provide technical support for continuous improvement.

Metric based on number of facilities

TARGET: 80%* OF CHEMICAL FORMULATIONS USED IN PRODUCTION TO MEET ZDHCZero Discharge of Hazardous Chemicals (ZDHC)ZDHC is an industry-leading association that strives to reduce the impact of hazardous substances from the textile, apparel and footwear industries. MANUFACTURING RESTRICTED SUBSTANCES LIST (MRSL) LEVEL 3Level 3Level 3 is the highest ZDHC Manufacturing Restricted Substances List (MRSL) conformance level, requiring third-party verified evidence that chemical formulations meet the MRSL’s strictest environmental and safety criteria. CONFORMANCE BY 2025.

  • Progress: 73.5% of chemical formulations met Level 3 in 2024
  • Context: This target supports the phase-out of restricted substances by increasing the use of chemicals that meet the highest industry standard -- ZDHC MRSL Level 3. We monitor monthly supplier data submission and conduct annual on-site verification checks, as well as drive progress through joint industry engagement.

Metric based on number of chemical formulations

For more information on our approach and actions, visit our Nature page