Our Targets
Our sustainability targets help us track progress and drive continuous improvement. While we believe that achieving our targets will set us up for future success, we recognize that we cannot do this alone. By working closely with partners, suppliers, employees, and consumers, we aim to scale solutions and create meaningful impact.
Our Targets
Our sustainability targets help us track progress and drive continuous improvement. While we believe that achieving our targets will set us up for future success, we recognize that we cannot do this alone. By working closely with partners, suppliers, employees, and consumers, we aim to scale solutions and create meaningful impact.
Use the tabs below to explore our key targets and the latest progress across each of our focus areas. For a deeper dive, explore our Annual Report.
CIRCULARITY & MATERIALS
We are rethinking how products are made and remade by extending the life of materials and minimizing waste. Our efforts include using recycled materials where we can, adopting circular design principles, and improving waste management across our value chain. We have defined the following targets to steer our actions and track progress
TARGET: 100% OF THE POLYESTER USED IN OUR PRODUCTS TO BE RECYCLED POLYESTER BY 2024.
- Progress: 99% achieved in 2023 (ahead of schedule) and maintained in 2024.
- Context: Polyester is the most used material in our products, therefore the transition to recycled polyester is an important lever in our materials strategy. We have not fully achieved the 100% target in 2024 due to a small number of exceptions needed based on either technical or availability restrictions. All recycled content is verified through third-party certifications such as the Global Recycled Standard (GRS) and the Recycled Claim Standard (RCS).
TARGET: 10% OF THE RECYCLED POLYESTER USED IN OUR PRODUCTS TO COME FROM RECYCLED TEXTILE WASTE BY 2030.
- Progress: Target set in 2024.
- Context: We are working with supply chain partners to scale textile-to-textile recycling for integration across our product portfolio. This target marks a shift from recycled plastic bottles to textile waste as the feedstock for our recycled polyester. Over the past few years, we have closely accompanied technological progress and adoption in our supply chain. Fiber-to-fiber recycling technologies have reached maturity for at-scale production, which enables us to confidently set and pursue this ambitious target.
WASTE MANAGEMENT
TARGET: 98% OF WASTE FROM TIER 1 AND TIER 2 SUPPLIERS TO BE DIVERTED FROM LANDFILLS BY 2025
- Progress: 96.2% landfill diversion rate among our suppliers enrolled in the program in 2024.
- Context: This target is aligned with our waste management guidelines and waste diversion program. The program helps our suppliers to improve waste segregation during manufacturing, increasing reuse of non-hazardous waste, and prioritizing recycling or waste-to-energy. Progress is tracked through supplier-reported data and verified through audits conducted as part of adidas’ Environmental Program.
For more information on our approach and actions, visit our Circularity page.