Announcement Pursuant to Article 4 Sec. 2 of Regulation (EC) No 2273/2003

Purchase of Treasury Shares
HerzogenaurachNovember 6, 2014

The share buyback programme announced by adidas AG by means of an ad hoc notification on October 1, 2014, commences on November 7, 2014. In a first tranche, treasury shares of the company with an aggregate acquisition cost of up to € 300 million (excluding incidental purchasing costs), however, in total no more than 6,000,000 shares, shall be repurchased exclusively via the stock exchange over a period of time not to extend beyond January 30, 2015. The repurchased shares will be cancelled, thus reducing the nominal capital, or may be used to meet obligations arising from the potential conversion of the Company’s € 500 million convertible bond due on June 14, 2019. adidas AG is thereby utilising the authorisation granted by the Annual General Meeting on May 8, 2014, to repurchase treasury shares pursuant to 

§ 71 sec. 1 no. 8 German Stock Corporation Act (Aktiengesetz – AktG). In accordance with this authorisation, shares in an amount of up to 10% of the company’s nominal capital may be repurchased inter alia through the stock exchange until May 7, 2019. 

A bank shall be assigned to carry out the share buyback, making its decisions on the share repurchase date independently of and uninfluenced by the company. adidas AG’s right to early termination of the bank mandate and/or to transfer the mandate to another bank shall remain unaffected. 
The share buyback shall be carried out exclusively via the stock exchange in electronic trading through the Frankfurt Stock Exchange (Xetra).

The price per repurchased share (excluding incidental purchasing costs) may not be more than 10% higher or lower than the average stock exchange price for the adidas AG share as established in the opening auction of the electronic trading system on the Frankfurt Stock Exchange on the day of the repurchase obligation. 

The bank has committed itself to observe all trading restrictions of Article 5 of the Commission Regulation (EC) No 2273/2003 of December 22, 2003 (EC Reg.). In accordance with the EC Reg., no purchase price may be paid which exceeds the price of the last independent trade or the highest independent bid placed at the time of the purchase at the stock exchange at which the purchase is carried out, whichever value is the highest. Pursuant to the EC Reg., not more than 25% of the average daily volume of shares on the stock exchange on which the purchase is carried out may be acquired. The average volume of shares is based on the average daily trade volume of the 20 trading days preceding the specific date of purchase.

The share buyback programme may be suspended and resumed at any time if this is in compliance with all statutory provisions.

The transactions will be announced pursuant to the requirements of Article 4 sec. 4 EC Reg. 
no later than on the seventh trading day after their execution. 

In addition, adidas AG will report regularly on the progress of the share buyback on

adidas AG reserves the right to continue the share buyback programme in the future with the parameters published in the ad hoc notification of October 1, 2014.

Herzogenaurach, November 6, 2014
adidas AG
The Executive Board