We’ve improved and grown. Looking ahead to the future, always remembering where we came from. This is our story.
October 20, 2026 • press releases
July 30, 2026 • press releases
October 20, 2026
adidas Originals introduces its first adiSignature collection, reimagining the familiar sweats through elevated cuts, fits, and materials. Developed w...
October 19, 2026
adidas Originals and Pharrell Williams release two new colorways within the VIRGINIA Adistar Jellyfish franchise this month, in Red and Storm. Bringin...
Building on last year’s exploration of the creative power of the Three Stripes through “POWER OF THREE,” adidas returns this October with “FUTURE OF T...
October 15, 2026
Today adidas is introducing a new collection of cold-weather essentials for the course: Ultimate365+ Course Control Layering. This complete cold-weath...
October 13, 2026
Originally introduced as the first chapter of the adidas and James Harden partnership, Harden Vol. 1 challenged the traditional approach to signature ...
Inspired by the golden glow that settles over the Caribbean at sunset, the release of the Gazelle Indoor Solar Gold marks the newest colorway within t...
At adidas, we define circularity as maintaining the value of products and materials at their highest level for as long as possible. This aligns with the UN Environment Programme's definition in its report 'Sustainability and Circularity in the Textile Value Chain'.
Nature sustains a healthy planet. At adidas, we understand our dependencies and impacts on nature, and see how everything is interconnected: healthy soil nurtures biodiversity, clean water supports thriving communities, and responsible chemical use protects natural systems.
Our community engagement is fully rooted in our purpose: “Through sport, we have the power to change lives.” Through our community engagement efforts, we put this purpose into action by creating social impact for our communities.
September 29, 2026 • Innovation
adidas' Chief Creative Officer shares how athlete-centered innovation, creative thinking, and breakthrough technologies are helping shape the future of sport and drive record-breaking performance.
October 15, 2026 • Culture
What started as a blank canvas has evolved to become a space and a community that brings creative ideas to life.
October 1, 2026 • innovation
Ultramarathon sensation Charlie Lawrence shares his experiences of working with the team behind adidas’s most innovative products, and how he believes sport is entering a new era of performance.
October 6, 2026 • careers
A former adidas intern talks about shaping the internship experiences of others and how his own experiences triggered an unforeseen career path for him and others
September 11, 2026 • culture
Find out more about an initiative dedicated to creating more opportunities for girls to play, grow, and belong in football.
July 16, 2026 • Innovation
See how adidas broke down barriers to increase accessibility to sports for people with disabilities.