We’ve improved and grown. Looking ahead to the future, always remembering where we came from. This is our story.
June 23, 2026 • press releases
May 19, 2026 • press releases
April 29, 2026 • press releases
July 15, 2026
Herzogenaurach, 15 July 2026 – Today, adidas and New Zealand Rugby unveil a bespoke match jersey and training wear to celebrate the inaugural ‘Rugby’s...
Today adidas unveils three new apparel collections for the 2026 US tennis season, bringing together heritage-inspired design, contemporary styling, an...
July 14, 2026
Today, adidas Basketball takes an ambitious next step for a new generation of hoopers with the release of Crazy Energy, a versatile shoe built with ad...
July 13, 2026
Today, adidas Originals and Bad Bunny return to the lineage of one of adidas Football’s most iconic speed franchises - the adidas F50. Reimagined as t...
July 7, 2026
Today, adidas Basketball introduces BB.01, the first performance basketball shoe built on Project: R.A.P. (Radical Athlete Perception), an innovation ...
July 6, 2026
Today, adidas reveals TRIONDA FINAL - the Official Match Ball for the semi-finals, the third-place play-off and final of the FIFA World Cup 26™, desig...
At adidas, we define circularity as maintaining the value of products and materials at their highest level for as long as possible. This aligns with the UN Environment Programme's definition in its report 'Sustainability and Circularity in the Textile Value Chain'.
Nature sustains a healthy planet. At adidas, we understand our dependencies and impacts on nature, and see how everything is interconnected: healthy soil nurtures biodiversity, clean water supports thriving communities, and responsible chemical use protects natural systems.
Our community engagement is fully rooted in our purpose: “Through sport, we have the power to change lives.” Through our community engagement efforts, we put this purpose into action by creating social impact for our communities.
July 16, 2026 • Innovation
See how adidas broke down barriers to increase accessibility to sports for people with disabilities.
May 5, 2026 • Culture
What started as a run quickly became a family. With inclusion at its very heart, hear how the mantra "every pace has a place" has embedded itself in the global running community.
June 19, 2026 • Behind the Scenes
While fitness racing has been around for a number of years, it’s only recently that its visibility has boomed. It’s the fastest growing sport right now, moving from being a niche activity to a mainstream fitness event in next to no time.
March 25, 2026 • Culture
April 16, 2026 • Behind the Scenes
With 15 showrooms that can display over 20,000 sample products, find out how the NAM Brand Center is transforming the way we do business.
April 1, 2026 • purpose
A new chapter in adidas Running begins with Supernova Rise 3 Adaptive, adidas’ first performance running shoe designed in partnership with athletes with disabilities.