We’ve improved and grown. Looking ahead to the future, always remembering where we came from. This is our story.
June 23, 2026 • press releases
May 19, 2026 • press releases
April 29, 2026 • press releases
July 7, 2026
Today, adidas Basketball introduces BB.01, the first performance basketball shoe built on Project: R.A.P. (Radical Athlete Perception), an innovation ...
July 6, 2026
Today, adidas reveals TRIONDA FINAL - the Official Match Ball for the semi-finals, the third-place play-off and final of the FIFA World Cup 26™, desig...
July 4, 2026
Today, adidas unveils the ‘Chaos vs Control’ pack, reigniting the on-pitch rivalry between the speed-driven F50 and the precision-engineered Predator....
July 3, 2026
Today, adidas and the University of Tennessee launch their 10-year partnership, officially reuniting for the first time since 2014. The launch follows...
July 2, 2026
Penn State Athletics and adidas have officially begun a transformational 10-year partnership, with adidas becoming the Nittany Lions’ official footwea...
July 1, 2026
Today adidas is introducing the next iteration of its CODECHAOS performance golf footwear franchise – CODECHAOS 27 – a spikeless model designed to hel...
At adidas, we define circularity as maintaining the value of products and materials at their highest level for as long as possible. This aligns with the UN Environment Programme's definition in its report 'Sustainability and Circularity in the Textile Value Chain'.
Nature sustains a healthy planet. At adidas, we understand our dependencies and impacts on nature, and see how everything is interconnected: healthy soil nurtures biodiversity, clean water supports thriving communities, and responsible chemical use protects natural systems.
Our community engagement is fully rooted in our purpose: “Through sport, we have the power to change lives.” Through our community engagement efforts, we put this purpose into action by creating social impact for our communities.
May 5, 2026 • Culture
What started as a run quickly became a family. With inclusion at its very heart, hear how the mantra "every pace has a place" has embedded itself in the global running community.
April 16, 2026 • Behind the Scenes
With 15 showrooms that can display over 20,000 sample products, find out how the NAM Brand Center is transforming the way we do business.
March 25, 2026 • Culture
April 1, 2026 • purpose
A new chapter in adidas Running begins with Supernova Rise 3 Adaptive, adidas’ first performance running shoe designed in partnership with athletes with disabilities.
February 10, 2026 • Careers
See why adidas is partnering with suppliers at its Technical Training Center, and how it aims to grow shoemaking expertise and drive product excellence.