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                                  adidas records strong start to the year in the first quarter of 2026

                                  Results

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                                  adidas records strong start to the year in the first quarter of 2026

                                  Results

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                                  Where We Play and Perform

                                  Working at adidas

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                                  Annual Report 2025

                                  Annual Report 2025

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                                  Investors

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                                  Join Our Team

                                  Join Our Team

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                                  Inclusion & Culture

                                  Inclusion & Culture

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                                  Go behind the scenes at adidas

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                                  “We started in a laundry room and conquered the world.”

                                  We’ve improved and grown. Looking ahead to the future, always remembering where we came from. This is our story.

                                  DISCOVER THE ADIDAS LEGACY

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                                  KEY FACTS 2025

                                  KEY FACTS 2025

                                  Net sales

                                  € 24,811 Million


                                  Employees worldwide

                                  64,938


                                  Share price

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                                  June 23, 2026 • press releases

                                  adidas continues share buyback program with second tranche
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                                  May 19, 2026 • press releases

                                  adidas announces successful placement of € 500 million bond
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                                  April 29, 2026 • press releases

                                  adidas records strong start to the year in the first quarter of 2026
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                                  July 20, 2026

                                  adidas Originals and Edison Chen continue their creative partnership with the launch of a new colorway for the CLOT Superstar

                                  adidas Originals and Edison Chen continue their ongoing creative dialogue with the launch of a new colorway for one of the brand's most iconic silhoue...

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                                  July 20, 2026

                                  adidas announces multi-year partnership with Alpecin-Premier Tech and Fenix-Premier Tech cycling teams

                                  Today, adidas and Wielerteam Ciclismo Mundial BV announce their new multi-year cycling partnership, which includes WorldTour teams Alpecin-Premier Tec...

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                                  July 17, 2026

                                  adidas Reveals LA FINAL Campaign Starring Argentina and Spain

                                  Today, adidas unveils LA FINAL, a new campaign featuring adidas federations Argentina and Spain, created to celebrate the FIFA World Cup 2026™ Final a...

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                                  July 15, 2026

                                  adidas and New Zealand Rugby Unveil Match Jersey and Training Wear for Inaugural ‘Rugby’s Greatest Rivalry’ Tour

                                  Herzogenaurach, 15 July 2026 – Today, adidas and New Zealand Rugby unveil a bespoke match jersey and training wear to celebrate the inaugural ‘Rugby’s...

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                                  July 15, 2026

                                  adidas Unveils Three Heritage-Inspired Collections for The 2026 US Tennis Season, Reimagining Tennis Classics for The Modern Game

                                  Today adidas unveils three new apparel collections for the 2026 US tennis season, bringing together heritage-inspired design, contemporary styling, an...

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                                  July 14, 2026

                                  adidas Basketball Introduces Crazy Energy, A Lightweight Shoe Delivering Elite Traction and Comfort for The Next Generation of Hoopers

                                  Today, adidas Basketball takes an ambitious next step for a new generation of hoopers with the release of Crazy Energy, a versatile shoe built with ad...

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                                  Circularity

                                  At adidas, we define circularity as maintaining the value of products and materials at their highest level for as long as possible. This aligns with the UN Environment Programme's definition in its report 'Sustainability and Circularity in the Textile Value Chain'.

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                                  Nature

                                  Nature sustains a healthy planet. At adidas, we understand our dependencies and impacts on nature, and see how everything is interconnected: healthy soil nurtures biodiversity, clean water supports thriving communities, and responsible chemical use protects natural systems.

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                                  Communities

                                  Our community engagement is fully rooted in our purpose: “Through sport, we have the power to change lives.” Through our community engagement efforts, we put this purpose into action by creating social impact for our communities.

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                                  July 16, 2026 • Innovation

                                  The Supernova Rise 3 Adaptive: Creating a Performance Shoe for People with Disabilities

                                  See how adidas broke down barriers to increase accessibility to sports for people with disabilities.

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                                  May 5, 2026 • Culture

                                  Celebrating Ten Years of adidas Runners

                                  What started as a run quickly became a family. With inclusion at its very heart, hear how the mantra "every pace has a place" has embedded itself in the global running community.

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                                  June 19, 2026 • Behind the Scenes

                                  Hybrid Hotel: Launching the Adizero Dropset Pro on the Global Stage

                                  While fitness racing has been around for a number of years, it’s only recently that its visibility has boomed. It’s the fastest growing sport right now, moving from being a niche activity to a mainstream fitness event in next to no time.

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                                  March 25, 2026 • Culture

                                  Styled by Us: The New adidas Federation Away Jerseys
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                                  April 16, 2026 • Behind the Scenes

                                  Go Behind the Scenes of adidas’ North America Brand Center

                                  With 15 showrooms that can display over 20,000 sample products, find out how the NAM Brand Center is transforming the way we do business.

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                                  April 1, 2026 • purpose

                                  Reduce Barriers for All Athletes

                                  A new chapter in adidas Running begins with Supernova Rise 3 Adaptive, adidas’ first performance running shoe designed in partnership with athletes with disabilities.

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