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World of Sports

World of Sports

PROJECT INTRODUCTION

PROJECT INTRODUCTION

At the adidas Group, we strive to never stop ‘creating the new’. It’s our collective passion that will achieve this goal. To support this, we want to create an environment for our employees that provides the opportunities for flexible working whilst also fostering creativity and collaboration. We are therefore constantly working to improve our offices in Herzogenaurach near Nuremburg in Germany. The World of Sports– as it is known – is soon to be based on 59 hectares of land across an old US army base. The buildings on our campus are striking and pioneering, all with the aim of helping our employees continue to push the boundaries.

Like our products, it’s important that we keep evolving. In order to meet our future requirements we are developing two new office buildings on the World of Sports. These buildings need to convey our values and meet our needs moving forward. To ensure they do this and to get the widest reach of ideas, we opened up the designs into a competition made up of two parts; the design of the office building and design of the restaurant. After 364 amazing entries for both buildings our team of judges selected two winners. These new buildings were labelled with the temporary names Office Southeast and Meet & Eat. With the help of our colleagues the buildings were renamed to:

- ARENA

- HALFTIME

The two buildings represent the latest developments at the World of Sports and this website helps you follow the progress of these projects. Working with various partners we will use the latest technology to bring the buildings to life; from Virtual Reality renders to drone footage - we aim to record and document this exciting project from beginning to end. This content will be regularly updated, keep checking back to stay up to date.