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Sustainability

Innovation

The ultimate goal is to have a product that delivers high performance, but which is also made in a sustainable way.

The guiding principle of Adi Dassler, the founder of adidas, is simple: to make athletes better. That is why, at adidas, innovation is at the core of all our products. The choice of materials and how they are manufactured are the two main ways by which our innovation teams can influence the environmental footprint of our products. To mention some examples: Avoiding oil-based plastic helps reduce carbon emissions. Thinner or lighter materials mean less waste and less embedded carbon. Dry-dyeing clothes saves water, chemicals and energy. Approaching the innovation challenge from an environmental perspective helps us make products that are better for consumers and better for the planet, too.

Here are examples of where environmentally friendly innovative ideas and new technologies have been used in the creation of our products.





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