Home / Sustainability / Focus on Sustainability

Engagement With Stakeholders

Engaging openly with stakeholders and establishing leadership approaches for transparency and disclosure is a fundamental part of our approach to sustainability.
Engagement With Stakeholders


We consider sustainability to be a cross-functional team effort that requires a solid governance structure. The head of Sustainability at adidas is responsible for the development and execution of our sustainability strategy and reports to the Executive Board member responsible for Global Operations. They also lead the Sustainability Sponsor Board, which is composed of senior representatives from all relevant functions across the company, including Global Brands, Digital, and Global Sales. The members of the Sponsor Board ensure cross-functional alignment and transparent end-to-end management of goals within their function.  

We have set up regular sustainability networking calls for all employees involved in sustainability projects and programs to ensure company-wide alignment on all levels. On top of this, adidas has developed a company-wide sustainability training program available to all employees, educating them on how to think and act sustainably. This enables them to become sustainability ambassadors and encourages them to make personal and professional commitments that will contribute to a cleaner planet. We have also initiated a sustainability training program for our retail colleagues, with the objective of informing, engaging, and inspiring our entire team and, by extension, the consumers they interact with on a daily basis.


adidas and UEFA EURO Germany 2024: contributions to a more sustainable tournament

We believe that through sport, we have the power to change lives. This belief guides us in how we behave and how we promote this behavior through the athletes and partners we work with. Our actions also demonstrate our commitment to creating a more sustainable world and to ensuring that sport is a platform for fairness and mutual respect.

As we strive to include and unite people through sport, we look to the UEFA EURO Germany 2024 as an important moment to bring the world together in celebration of football. Following our ambition to become a more sustainable company day by day, we also uphold the highest standards for our athletes, partners and in the manufacturing of our product.

Our commitment to sustainability encompasses several aspects of the tournament: 

  • We have been ensuring fair and safe working conditions and high environmental standards at our suppliers for more than 25 years, thereby contributing to economic and social development in the manufacturing countries. Of course, this also applies to the manufacturing of products for the UEFA Euro 2024. 
  • The UEFA Euro 2024 collection reaches a new level in terms of more sustainable materials. We have been driving the use of more sustainable materials across our entire product range for many years. Regarding polyester, for example, we currently have a recycled polyester content of 99%. adidas has been sourcing 100% more sustainable cotton since the end of 2018, which is certified by independent parties, fulfils organic standards or is recycled. For leather, more than 99% comes from tanneries that meet the sustainability standards of the ‘Leather Working Group’. 
  • adidas is involved in numerous initiatives and organizations to work towards higher environmental and workplace standards across the industry. 
  • As part of our community management, we support charitable organizations and projects, focusing primarily on sport as a unifying element.

adidas principles for supply chain and working conditions

We have been working to ensure fair,  and safe working conditions  and high environmental standards in our supply chain for more than 25 years. Throughout our global supply chain, we monitor working conditions, report on the results, and work on improvements, setting standards for the entire industry. Since 1998, we have published our Workplace Standards that require all companies in our supply chain to progressively raise employee living standards through wage systems, benefits, welfare programs, and other services. We have established comprehensive worker grievance and complaint systems to give workers and stakeholders effective channels to address potential concerns. We employ a team of 50 specialists who work every day to achieve more sustainable business practices in our supply chain. Through more than 1,200 factory assessments last year, we reviewed and evaluated supplier conduct, worked with suppliers to address issues, and made improvements where necessary.

Since 2006, we have been transparent about our supply chain and regularly publish our supplier list as well as specific lists of suppliers making product for sporting events on our website. The specific list for the UEFA Euro 2024 will be published closer to the start of the tournament. 

As a result of its long-standing and comprehensive program, adidas already covers all relevant elements and requirements of the upcoming German Supply Chain Due Diligence Act.

You can find more information about our approach to managing human rights here

Sustainability of the UEFA EURO match ball, jersey, and footwear

At adidas, we strive to create the best sporting goods whilst trying to reduce the impact it has on the planet. This is why we are transforming our portfolio to use more environmentally preferred fibers and materials. More than 96% of all polyester we use is already recycled polyester and all cotton used in our products is from more sustainable sources.

The official UEFA EURO match ball is made from more bio-based substances than any previous official match ball from adidas. Each layer of the ball has been adjusted to include materials such as corn fibers, sugar cane, and natural rubber, without impacting its performance. All inks and glues used in this ball are water-based, rather than solvent-based. All polyester used in UEFA EURO jerseys of the adidas sponsored federations that will be disclosed in spring 2024 will be made with recycled materials. All cotton used in related apparel products will be from more sustainable sources, and trims will also be made with recycled content where performance allows. UEFA EURO football shoes, including the X24, Predator24, and Copa24 models, are made in part either with a blend of recycled and renewable materials or with recycled materials.  

Transparency about certifications

As we have a global supply chain, we use globally recognized certifications and standards as provided by Textile Exchange, Zero Discharge for Hazardous Chemicals (ZDHC), the Fair Labor Association (FLA) and the International Labour Organization’s (ILO) ‘Better Work’ program, to name just a few. These standards cover a wide range of sustainability-related criteria that have been specified for example under the Green Button label introduced by the German government.

adidas roadmap to climate neutrality

As part of the ‘UN Fashion Industry Charter for Climate Action’, adidas has committed to become climate-neutral across its entire value chain (scope 1, 2, 3) by 2050 at the latest. Already in 2030, adidas wants to have achieved a 30% reduction of GHG emissions across scope 1, 2, and 3. We are proud that this target is officially approved by the Science Based Targets initiative.  

We follow a clear roadmap to achieve our targets, primarily focussing on avoiding and reducing GHG emissions by choosing preferred materials for our products, low-carbon manufacturing processes, and low-emission transportation methods. As the majority of emissions occur beyond our own operations during the manufacturing of our product, we work closely with our suppliers to ensure that they are continuously optimizing their environmental footprint. This is where we can have the greatest impact.

Accurate data is necessary for the successful reduction of GHG emissions. The digital Environmental Footprint Tool developed by adidas in recent years is essential for this. The database records the GHG emissions of the entire value chain, from raw materials to manufactured products to waste recycling, broken down into specific products. The data shows that specific emissions per adidas product decreased from 6.5 to 6.4 kilograms of GHG emissions in 2022 compared to the year before due to the use of more sustainable materials. For reference, in 2017, the figure was 6.9 kilograms.

Social community engagements

The adidas Community and Social Impact team partners with selected organizations to give back to our communities and promote an equal access to sport and physical activity for all with a special focus on marginalized communities.

We strategically select projects and long-term partnerships with local organizations in Germany and across Europe that create social value and the impact needed to drive positive change most effectively – ranging from skill-based employee volunteering, financial/in-kind donations to expert advice, grants, and sponsoring.

For example, in the region where adidas is headquartered, we partner with Kickfair to positively transform the opportunities of young people affected by social inequalities and marginalization. To achieve this, adidas is promoting the long-term integration and implementation of the Kickfair concept at selected secondary schools in Erlangen, Fuerth, Herzogenaurach and Nuremberg. Together with Kickfair, adidas is also developing an impact-based engagement concept for adidas employees. These employees are actively involved in shaping social change and contribute, among other things, to the implementation of CommonGround ‘24, an official project of the German Federal Ministry of the Interior’s accompanying program for UEFA EURO 2024.

In 2021, adidas joined the Common Goal movement as an Impact Sponsor, pledging 1% of its global net sales of footballs through to 2023, to strengthen a shared commitment to global football communities around the world and to create a more inclusive game for everyone.

Engaging with stakeholders to identify material topics

We seek to ensure that we address the topics that are most salient to our business and our stakeholders, and the challenges ahead. To identify these topics, we openly engage with our stakeholders and consider their views and opinions in when making decisions that shape our day-to-day -operations. Our stakeholders are those people or organizations who affect – or are affected by – our operations, including the following: 

  • adidas employees 
  • Authorizers: governments, trade associations, shareholders and the Executive Board 
  • Business partners: suppliers, licensees and service providers 
  • Workers in our suppliers’ factories 
  • Human rights defenders: such as trade unions and community activists 
  • Opinion-formers: journalists, community members and special interest groups 
  • Customers: professional athletes, distributors, retailers and consumers

Engaging openly with stakeholders and establishing ways to increase transparency and disclosure has long been central to our approach. The adidas Stakeholder Relations Guideline specifies key principles for the development of stakeholder relations and the different forms of stakeholder engagement.  

adidas participates in a variety of industry associationsmulti-stakeholder organizations, and non-profit initiatives. Through these memberships, we work closely with other leading companies from a variety of different sectors to develop sustainable business approaches and to discuss social and environmental topics on both global and local levels. We use collaborations and partnerships to build leverage for systemic change in our industry, such as strengthening chemical management practices and raising standards in the cotton supply chain. In addition, we are building awareness and knowledge of laws and rights among factory management and workers by partnering with leading providers such as the International Labor Organization’s (ILO) Better Work program, and the United Nation’s International Organization for Migration, which ensures that the labor rights of foreign and migrant workers are upheld in the adidas supply chain.

When you have a well-developed approach to sustainability, as adidas has, engagement is rarely a one-off event: stakeholder relationships develop over time and, along the way, the nature of the dialogue changes and matures. Where there is a positive and open approach to engagement, perspectives can be shared, differences respected and, at times, new partnerships forged.

Companies do not operate in isolation from society and our stakeholders have a legitimate interest in the way we do business. adidas stakeholders are a diverse group, which translates into a diverse range of engagements, some continuous and spanning many years and some targeted, based on current issues or trends requiring critical feedback. We seek to maintain an active and open dialogue with local and international non-governmental organizations (NGOs), labor rights advocacy groups, human rights advocacy groups, trade unions, investors, analysts, national and international government agencies, as well as academics. adidas also participates in a series of long-term purpose-built fora and multi-stakeholder initiatives, including the Fair Labor Association (FLA), Partnership for Sustainable Textiles (‘Textilbündnis’) and the Organisation for Economic Co-operation and Development (OECD) Forum on Due Diligence in the Garment and Footwear Sector, among others. 

An analysis of adidas’ current primary stakeholder engagements is maintained on an ongoing basis and reviewed at least annually.

Collaboration and Memberships



Member since


Reason for participation

Apparel and Footwear International RSL Management (AFIRM) Working Group 

Industry Association 


Founding member and participating company

Industry-leading group that strives to reduce the impact of harmful substances and tracks regulatory compliance. 

Better Buying Institute

Non-Profit Organization


Member and participating company

To strengthen supplier-buyer relationships and improve purchasing practices in alignment with our Responsible Sourcing & Purchasing Policy

Better Cotton (BC)

Multi-Stakeholder Organization


Founding member and participating company

To promote measurable improvements in the key environmental and social impacts of cotton cultivation worldwide.

Better Work (BW)

Multi-Stakeholder Organization


Member and participating company

To improve working conditions and respect of labor rights for workers in the supply chain and build on the expertise provided by the BW collaboration between ILO and IFC.

Center for Sports and Human Rights 

Multi-Stakeholder Organization


Founding member and member of the advisory group

To promote human rights in sports by generating awareness, building capacity and delivering impact.

European Outdoor Group (EOG)

Industry Association


Member and participating company; interim Vice Chair of the sustainability working group

To engage with players in the outdoor industry on sustainability matters.

Fair Factories Clearinghouse (FFC)

Non-Profit Organization


Founding member (Reebok) and participating company; Board seat

To promote transparency and share audit findings and remedial action plans across the industry.

Fair Labor Association (FLA)

Non-Profit Organization


Founding member and participating company; Board seat

Provides independent accreditation and oversight of our internal programs. 

Fashion for Good

Industry Alliance


Founding partner and participating company, Board seat

To promote sustainable innovation in the apparel and fashion industry

Fashion Pact

Industry Alliance


Participating Company

To support collaborative measures in regard to climate action, ocean conversation and biodiversity

German Partnership for Sustainable Textiles

Government-led multi-stakeholder initiative


Participating company; member of the Review and Chemicals working groups

To promote measurable social, ecological and economic improvements along the textile and apparel supply chain

International Chemical Secretariat (ChemSec) Business Group 

Non-profit environmental organization


Participating company

Minimizes the use of hazardous chemicals and their impact on health and the environment, and promote sustainable innovation

Leather Working Group (LWG)

Industry Association


Founding member and participating company.

To improve environmental conditions in the leather supply chain.

Open Supply Hub

Industry Association


Participating Company

Industry initiative that strives to improve human rights and environmental conditions in and around factories and facilities by opening up supply chain data as a free, public good.

Parley for the Oceans

Collaboration Network


Founding member with seat in the steering committee

Thought leader in ocean conservation and eco innovation, creating awareness and forging collaborations to end the destruction of the oceans.

Responsible Sourcing Network (RSN)

Industry Association


Ambassador-level member

To promote the ethical and sustainable sourcing of cotton yarn spinning mills, and weaving and knitting cotton fabric mills

The Accord on Fire and Building Safety in Bangladesh

Independent, binding agreement between brands and trade unions


Participating company

Work towards a safe and healthy garment and textile industry in Bangladesh.

The Microfibre Consortium

Multi-Stakeholder organisation


Founding member and participating company.

Develop practical solutions for the textile industry, to minimize fiber fragmentation and release to the environment from manufacturing and the product life cycle.

UN Fashion Charter for Climate Action

UN-supported industry initiative


Participating company

To tackle climate change in the fashion sector based on agreed company commitments

World Federation of the Sporting Goods Industry (WFSGI)

Industry Association


Founding member and participating company; Chair of CSR Committee. 

Represents the sporting goods industry in various venues and drives alignment among members.

Zero Discharge of Hazardous Chemicals (ZDHC)

Industry Association


Founding member and participating company.

Industry-leading group that strives to reduce the impact of harmful substances.

Examples of stakeholder engagement

The examples below show how we have been engaging with stakeholders over recent years. They outline the process of the engagements, their conclusions, or results. 

Human rights and labor topics

  • Transparency in human rights: adidas has maintained a close relationship with the Business and Human Rights Resource Center (BHRRC) since its establishment more than 20 years ago. As an NGO, BHRRC operates a digital platform to broadcast and share human rights allegations and track corporate accountability in the business and human rights space. In addition to offering timely responses to individual allegations raised by civil society, adidas has maintained a high level of transparency by supporting disclosure into BHRRC-managed trackers, for example the protection of workers during the COVID-19 pandemic. Disclosures to BHRCC are linked to other civil society and investor-backed benchmarks, such as the Corporate Human Rights Benchmark and KnowTheChain. We strongly value the transparency afforded by the BHRRC platform in communicating our ongoing efforts to address human rights issues and allegations. We continue to maintain a 100% response rate to all inquiries and requests for comment received from BHRRC.  
  • Cotton farming in Uzbekistan and Turkmenistan: In 2011, adidas, together with other international brands and retailers, signed a civil society and investor-led Cotton Campaign pledge, calling for the Uzbek government to end forced child labor in the cotton sector of Uzbekistan. In response, the government invited the United Nation’s International Labor Organization (ILO) to develop a dedicated forced labor compliance program for cotton grown in the country.  After many years of engagement and monitoring, in early 2022, the ILO and the Cotton Campaign’s local NGO affiliate, Uzbek Forum for Human Rights, confirmed that there was no longer evidence of government-imposed forced labor in the Uzbekistan cotton sector. As a result, the Cotton Campaign announced an end to its global boycott of Uzbek cotton. However, at present, adidas does not source products, materials or cotton from Uzbekistan. In 2018 adidas had signed a similar pledge with the Cotton Campaign to address forced labor in Turkmen-sourced cotton. While improving the traceability of our material, we have reminded our suppliers that we expect them to ensure, to the best of their knowledge, that none of the cotton or cotton materials used in our products originate from Turkmenistan. Click here to find out more about these pledges.
  • Prison labor in Cambodia: adidas joined five other major brands in writing to the Cambodian government to express concern over the reported development of a prison rehabilitation scheme that permits garments to be manufactured by prison labor. In the communications with the government, the international buyers shared their concerns over the need to ensure the integrity of global supply chains and the potential risks that stem from unauthorized subcontracting in the apparel sector in Cambodia. Staff from the ILO’s Better Factories program – which monitors labor conditions in adidas supplier factories in Cambodia – provided us with regular updates on the situation and reached out to the government and other UN agencies, to obtain their perspectives and feedback. Our concerns were formally acknowledged by the Minister of Commerce and were addressed through an inter-ministerial committee, which was formed to examine and safeguard against undisclosed or illegal subcontracting arrangements in the apparel and footwear industry. The Minister of Commerce subsequently made public the government’s efforts in regulating contract supply chains.  
  • Trade unions and freedom of association (FOA) in Indonesia: Indonesia is a key sourcing country, with a very active and engaged trade union movement. To support and improve industrial relations in the workplace, we took a leading role in working with local unions and Oxfam Australia to develop an FOA protocol for the country.  The official signing of the protocol took place in Jakarta in June 2011 and was hailed by the international labor rights movement as a "historic agreement" between sportswear brands, suppliers and unions. Since the launch of the protocol, we have seen a marked reduction in misunderstandings between management and union representatives regarding union activities, and greater empowerment of minority unions operating in a multi-union factory setting.  

Environmental topics

  • Greenpeace Detox campaign: In 2011, Greenpeace International initiated the 'Detox campaign,' calling for the zero discharge of all hazardous and persistent chemicals at all points in global supply chains: from the cotton fields to the mills and dye houses that make the fabric, up to the garment production. Initially, Greenpeace directed its campaign primarily towards sporting goods companies and well-known apparel brands in the belief that they can act as a catalyst for change for the whole industry. As part of their campaign, Greenpeace demanded that targeted companies publish a formal commitment to support the goal of 'zero discharge' and issued an individual roadmap specifying timelines and steps to meet this goal. From the outset, adidas entered into an in-depth engagement process with Greenpeace. We publicly committed to supporting Greenpeace's goal and have built a comprehensive chemical management program for our supply chain. At the same time, we stressed the fact that the management of chemicals in multi-tiered supply chains is a complex challenge, which requires many actors to play a role in achieving effective and sustainable solutions.  

Sporting Events

Corporate responsibility is an important topic at various sporting events around the world. Our brand is visible all over the world, especially through our presence at major sports events such as the FIFA World Cup. This draws attention to the way we do business, the management of our sponsorships and the conditions under which our products are made. Therefore, adidas is taking a proactive approach in engaging with stakeholders about its corporate responsibility practices, especially related to bigger sporting events where adidas is a sponsor. We have arranged – and actively participated in – several events to raise attention on labor and human rights issues. 

In the lead-up to the London 2012 Olympic Games, we hosted a stakeholder dialogue to capture a broad array of views on adidas' role and responsibilities in relation to sponsoring major sporting events. Labelled as the world's first sustainable Olympics, London 2012 presented new challenges as well as a unique learning opportunity for our company. It was the first Games to include a mandatory sustainable sourcing code and a third-party complaint mechanism for companies supplying goods to the London Organizing Committee of the Olympic and Paralympic Games (LOCOG). Building on our outreach from this dialogue, we developed and launched our own human rights complaint mechanism in 2012. The London Olympics dialogue also set the foundation for further engagement with the human rights advocacy community and international trade unions over the impacts of mega sporting events, which eventually led to the establishment of Centre for Sport and Human Rights in 2020. 

In 2015, we invited participants from academia, NGOs, UN agencies, and sporting bodies to discuss the human rights impacts of major sporting events and the role of sponsors. The London dialogue focused on exploring the role of corporate sponsors in major sporting events with respect to upholding human rights and addressing the challenge of moving from principles to practice. From 2016 to 2019, we continued to contribute to a broader and deeper discussion around sports and human rights involving sporting bodies, governments, event organizers, broadcasters, civil society and business, organized through the Institute for Human Rights and Business' (IHRB) annual Sporting Chance Forum. The first engagement took place at the US State Department in Washington DC in 2016 (Click here to read the joint statement ‘Diverse Coalition Commits to Making Human Rights Central to the Planning, Delivery and Legacy of Mega-Sporting Events’) and in subsequent years in Geneva, Switzerland.

It was finally institutionalized through the signing of the Sporting Chance Principles on sport & human rights and the founding of the Centre for Sport and Human Rights in 2020. From the outset, adidas has acted as a member of the Advisory Council and provided financial and in-kind support. The Centre for Sport and Human Rights aims to share knowledge, build capacity and strengthen the accountability of all those involved in sport through collective action and promotion of those principles.

Although adidas as a sponsor was not involved in the decision to award the World Cup to Qatar, as a sponsor, since 2017 adidas has engaged on a continuous basis with FIFA over the 2022 World Cup and reached out to stakeholders including the Qatari government, the Supreme Committee for the Delivery of the World Cup, international human rights and labor advocacy groups and trade unions. Following the award of the World Cup to Qatar, we called for FIFA to establish an independent Human Rights Advisory Board (HRAB), to inform the development of their human rights program, globally, including the hosting of World Cup events. adidas held a seat on the HRAB from 2017-21 and together with trade unions and human rights advocates, provided FIFA with critical feedback on the implementation of the 2022 World Cup, including workers welfare, migrant labor rights, child safeguarding and LGTBQI rights. For the 2022 World Cup, we have undertaken human rights and environmental due diligence of our supply chain activities and our Qatar partnership programs.  Most recently on the implementation of effective grievance systems for the Qatar 2022 World Cup.

In a separate initiative, we are actively supporting the establishment of a Migrant Worker Information Centre in Qatar. The center was proposed by the global building industry union Building and Wood Workers’ International (BWI), and builds on worker welfare programs first developed for the 2022 World Cup construction sites.

2020, Mar: adidas’ response to research findings published by the Australian Strategic Policy Institution (ASPI)

Download · pdf · 80.83 kB
2019, Mar: adidas continues its support for the Accord on Fire and Building Safety in Bangladesh

Download · pdf · 74.30 kB
2018, June: adidas Response to CCC Report

Download · pdf · 212.29 kB
2018, Dec: Settlement of Panarub Dwikarya Benoa (‘PDB’) dispute, Indonesia

Download · pdf · 72.25 kB
2018 Stakeholder Feedback Analysis

Download · pdf · 81.24 kB
2015, Aug: Response to WRC Recommendations on Yuen Yuen and Social Security in the People's Republic of China

This document is part of the summary of independent complaints we received in 2014.

Download · pdf · 483.15 kB
2015, Jul: Stakeholder Dialogue Report: ‘Human Rights Impact of Major Sporting Events and the Role of Sponsors’

Download · pdf · 719.02 kB
2015, Jul: Stakeholder dialogue report “The role of corporate sponsors in major sporting events” London

Download · pdf · 719.02 kB
2014, Jun: Interim report on adidas' individual roadmap to eliminate hazardous chemicals

Download · pdf · 102.90 kB
2014, Jan: Open letter to Cambodian Government

A new call for peaceful resolution of nationwide strike linked to the Cambodian garment industry annual minimum wage increase

Download · pdf · 58.19 kB
2013, Oct: Statement by adidas on the International Leadership Board Ranking published by Greenpeace

Download · pdf · 169.15 kB
2012, Sep: Letter to universities in North America about the activities related to the PT Kizone factory

Download · pdf · 61.71 kB
2011, Nov: adidas individual roadmap toward zero discharge of hazardous chemicals

Download · pdf · 136.23 kB
2011, May: Stakeholder Meeting Report, London

Download · pdf · 182.55 kB
2010, Sept: Letter to Cambodian Government concerning the minimum wage negotiations, agreements and strikes

Download · pdf · 12.72 kB
2009, May: Asia Report, Hong Kong

Download · pdf · 236.91 kB
2009, Oct Letter to the US State Department concerning the impacts on the employment of garment and textile workers, should trade policy on Madagascar change

Download · pdf · 48.83 kB
2009, Oct Letter to the US State Department concerning the impacts on the employment of garment and textile workers, should trade policy on Madagascar change

Download · pdf · 27.11 kB
2007, Oct: Asia Report, Hong Kong

Download · pdf · 179.70 kB
2007, Oct: Open letter to the El Salvador Government concerning the Hermosa factory

Download · pdf · 57.16 kB
2007, Oct Open letter to the El Salvador Government concerning the Hermosa factory (Spanish Version)

Download · pdf · 59.32 kB

adidas Verifies FSC® Certification for Laces adidas unveiled its 'Clean Classics' sustainable footwear collection in September 2020. The sneakers' uppers are made from 70% recycled materials. Renewable and reclaimed rubber is used for the sole. All processed materials, including adhesives and dyes, are free of animal ingredients. The laces are made of paper. adidas intended to source FSC-certified paper for the laces as a sustainable source material for the 'Clean Classics'. Currently, we are not able to fully trace whether this certified paper actually went into the production. We are in close contact with our suppliers and the certifier FSC to clarify this. In addition, we will further expand our cooperation with FSC in the future with regard to the procurement of sustainable raw materials. As an immediate measure, we do not use any reference to FSC certification in the context of product presentation in our online store.

Policy influence

At adidas, our engagement with governments and parliaments around the world is guided by our principles of impartiality, transparency, and compliance. 

We are committed to impartiality. Based on principles laid out in our Compliance Policy and Charitable Giving Guidelines, adidas does not support any local, regional or national political parties, campaigns or candidates. In addition, we are transparent about our political engagement. We disclose our lobbying activities in Germany and the EU regularly in the German Lobby Register and the European Union Transparency Register, including public grants we receive from the German government and the EU. We register our lobbying activities in the United States with the U.S. Congress on a quarterly basis, according to the U.S. Lobbying Disclosure Act of 1995. These disclosures are published on the official website of the U.S. House of Representatives. 

In our Fair Play Code of Conduct and Compliance Policy, we set clear standards and requirements for interactions with governments, authorities, and public officials. In addition, we have an internal Government Affairs Policy in place that sets clear guardrails for engaging with governments, authorities, and public officials. 

Policy development

As a company, we support human rights and the protection of the environment. Therefore, our concerns over violation of human rights and negative environmental impacts, and the potential risks that these would pose to adidas, require our close engagement with governments in a host of different countries. In addition, adidas is impacted by several policy areas such as trade, intellectual property, and sustainability. Yet, we only join lobbying efforts after careful consideration. Where changes in the relevant policy areas concern us, we engage in the formal decision-making process, such as consultations, primarily through our industry associations and according to our Fair Play Code of Conduct. For major policy issues, we report the amount of money we spent. 

Industry associations

We engage with a selected number of organizations across the globe including national and international chambers of commerce, industry and business associations, and multi-stakeholder initiatives. These associations serve as a platform to collaborate with peers and stakeholders, monitor regulatory and economic developments, and voice policy interests. These organizations focus, amongst others, on advocating free trade, ensuring intellectual property protection, monitoring national legislation, setting sustainability-related industry standards and providing for exchange and networking. Our membership in these associations is guided by our Association Membership Policy, Government Affairs Policy, and Compliance Policy. In addition, memberships are coordinated globally and reviewed on an annual basis.

As we are committed to transparency, we disclose all relevant memberships in the following table, including a brief description of the organization and adidas’ financial contributions to each association. In 2023, our contributions amounted to €1.4 million to all industry associations. Mandatory memberships as well as fees and payments that are subject to confidentiality were not included.