Amsterdam/Herzogenaurach/Istanbul, March 26, 2004 - With immediate effect, adidas-Salomon has assumed full ownership of its subsidiary in Turkey, adidas Spor Malzemeleri Satis ve Pazarlama A.S., by purchasing the remaining 49% of shares from Esem Spor Giyim Sanayi ve Ticaret A.S., a listed Turkish trading company.
This underscores adidas-Salomon's strategy to support its brands with wholly-owned subsidiaries in key markets. adidas-Salomon is convinced that this step will further strengthen its control over the brands globally and further support its position as Europe's leading sporting goods company.
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