This website was built by using the latest techniques and technologies. Unfortunately, your current browser version doesn't support those technologies.

Please upgrade your browser in order to display the website correctly and gain full functionality.

OK, understood
Your bookmarks

Personalise. This is where your personal bookmarks are stored. To add bookmarks, please click the star on the bottom right corner of content tiles or at the bottom of every content page.

Page titleSectionAdded atselect
You haven’t added any bookmarks yet.
Full Year Results 2016

adidas with record sales and earnings in 2016

Sales reach € 19.3 billion, up 18% on a currency-neutral basis and net income from continuing operations climbs 41% to € 1.019 billion

Major developments in FY 2016:

•    Sales reach € 19.3 billion, up 18% on a currency-neutral basis
•    Operating margin improves 1.3pp to 7.7%
•    Net income from continuing operations climbs 41% to € 1.019 billion 
•    Management to propose a dividend of € 2.00 per share

Outlook 2017:

•    Currency-neutral sales to increase between 11% and 13%
•    Operating margin to improve to a level between 8.3% and 8.5%
•    Net income to increase between 18% and 20% to a level of up to € 1.225 billion

2016 was an exceptional year for adidas. We have improved the desirability of our brands and products around the globe. As a consequence, we were able to increase revenues strongly and achieve a record net income of more than € 1 billion for the first time in the history of our company.

Kasper Rorsted, adidas CEO

"These results are proof positive that our strategy ‘Creating the New’ is paying off,” said adidas CEO Kasper Rorsted. “Building on our 2016 performance, our momentum continues and we will again achieve strong top- and bottom-line improvements in 2017.”

Financial Performance in 2016

Currency-neutral sales increase 18% in 2016
The company’s revenues increased 18% on a currency-neutral basis in 2016. In euro terms, revenues grew 14% to a new record level of € 19.291 billion (2015: € 16.915 billion). Currency-neutral revenues for the adidas brand increased 22%, driven by double-digit sales increases in Sport Performance as well as at adidas Originals and adidas neo. At the Reebok brand, currency-neutral sales were up 6% versus the prior year, reflecting double-digit sales increases in Classics as well as mid-single-digit growth in the training and running categories.

Double-digit revenue growth in nearly all market segments
Revenues in Western Europe increased 20% on a currency-neutral basis, driven by double-digit sales growth in all major countries. Currency-neutral sales in North America and Greater China increased 24% and 28%, respectively. Revenues in Russia/CIS grew 3% on a currency-neutral basis. In Latin America, revenues increased 16% on a currency-neutral basis, as all major countries grew at double-digit rates with the exception of Brazil, where sales increased at a low-single-digit rate. In Japan, sales were up 16% on a currency-neutral basis. Revenues in MEAA also grew 16% on a currency-neutral basis, reflecting double-digit growth in almost all of the region’s countries. Revenues in Other Businesses were up 1% on a currency-neutral basis. Increases in Other centrally managed businesses and at Runtastic were largely offset by sales declines at CCM Hockey and TaylorMade-adidas Golf.

Operating margin excluding goodwill impairment increases 1.3 percentage points
In 2016, despite severe headwinds from negative currency effects, the company’s gross margin increased 0.3 percentage points to 48.6% (2015: 48.3%), as a result of the positive effects from a significantly better pricing, product and channel mix as well as lower input costs. Other operating expenses were up 13% to € 8.263 billion (2015: € 7.289 billion), reflecting an increase in expenditure for point-of-sale and marketing investments as well as higher operating overhead expenditure. The latter primarily includes further investments to spur the company’s strategic business plan ‘Creating the New’, accruals for bonus payments for employees due to the company’s strong financial performance as well as restructuring costs at Reebok and TaylorMade. As a percentage of sales however, other operating expenses decreased 0.3 percentage points to 42.8% from 43.1% in 2015. This together with the non-recurring gains related to the early termination of the Chelsea F.C. contract and the divestiture of Mitchell & Ness resulted in a 36% increase in operating profit to € 1.491 billion in 2016 (2015: € 1.094 billion, excluding goodwill impairment losses). Consequently, the operating margin increased 1.3 percentage points to 7.7% (2015: 6.5%). Net income from continuing operations was up 41% to a new record level of € 1.019 billion versus € 720 million in 2015. Basic earnings per share from continuing and discontinued operations increased 53% to € 5.08 in 2016 (2015: € 3.32).

Average operating working capital as a percentage of sales decreases
Inventories increased 21% to € 3.763 billion at the end of December 2016 from € 3.113 billion in 2015. On a currency-neutral basis, inventories grew 19%, reflecting higher stock levels to support the company’s top-line momentum. Operating working capital increased 11% to € 3.468 billion compared to € 3.138 billion in 2015. Average operating working capital as a percentage of sales from continuing operations decreased 0.3 percentage points to 20.2% (2015: 20.5%), reflecting the top-line growth during the last twelve months as well as the company’s continued focus on tight working capital management.

Net borrowings decrease strongly to € 103 million
Net borrowings declined to € 103 million, compared to net borrowings of € 460 million in 2015. This development is mainly a result of first conversions of convertible bonds into adidas AG shares as well as an increase in cash generated from operating activities partly offset by the utilisation of cash for the purchase of fixed assets, the dividend payment and the continued repurchase of adidas AG shares.

Dividend proposal of € 2.00 per share
As a result of the strong operational performance in 2016, the company’s robust financial position as well as Management’s confidence in the long-term growth aspirations, the adidas AG Executive and Supervisory Boards will recommend paying a dividend of € 2.00 per dividend-entitled share to shareholders at the Annual General Meeting (AGM) on May 11, 2017. This represents an increase of 25% compared to the prior year dividend (2015: € 1.60). The total payout of € 403 million (2015: € 320 million) reflects a payout ratio of 39.6% (2015: 47.9%, excluding goodwill impairment losses) of net income attributable to shareholders, which is within the target range of between 30% and 50% of net income attributable to shareholders as defined in the company’s dividend policy.

 

Financial Performance in the Fourth Quarter of 2016

adidas currency-neutral sales increase 14% in the fourth quarter of 2016
During the fourth quarter, adidas continued to deliver a strong top- and bottom line performance. Revenues increased 14% on a currency-neutral basis. In euro terms, revenues grew 12% to € 4.687 billion (2015: € 4.167 billion). At the adidas brand, currency-neutral sales grew 18%, despite a tough comparison from the prior year related to the first sales of UEFA EURO 2016 related products. This development was driven by double-digit growth in the running category as well as at adidas Originals and adidas neo. In addition, high-single digit growth in the training category also contributed to the top-line improvement. Currency-neutral sales at the Reebok brand were up 3%, supported by high-single-digit sales increases in the training category and in Classics.

Double-digit growth in key market segments
From a market segment perspective, combined currency-neutral sales of the adidas and Reebok brands in the fourth quarter grew at double-digit rates in key market segments such as North America (+29%), Greater China (+25%), Latin America (+22%) and Western Europe (+12%). While double-digit increases in MEAA (+14%) also supported the strong top-line development, revenues in Russia/CIS (-5%) and Japan ( 6%) were below the prior year level. Currency-neutral sales in Other Businesses declined 14% in the fourth quarter, reflecting declines at TaylorMade-adidas Golf and CCM Hockey. 

Gross margin increases 1.6pp to 48.8% driven by positive mix effects
In the fourth quarter of 2016, the company’s gross margin increased 1.6 percentage points to 48.8% (2015: 47.2%), as a more favourable pricing, product and channel mix as well as lower input costs more than offset the negative effects from currency headwinds. Other operating expenses as a percentage of sales increased 1.5 percentage points to 50.1% (2015: 48.6%), driven by higher operating overhead costs as a percentage of sales, also reflecting one-time costs associated with restructuring measures at Reebok. Operating profit improved to € 23 million (2015: operating loss of € 7 million, excluding goodwill impairment losses), translating into an operating margin of 0.5% (2015: negative operating margin of 0.2%). The company recorded a net loss from continuing operations of € 9 million in the fourth quarter (2015: € 17 million). Basic earnings per share from continuing and discontinued operations were negative € 0.05 in 2016 (2015: negative € 0.14).

Outlook 2017

adidas expects ongoing strong top- and bottom-line expansion in 2017
For 2017, the company expect sales to increase at a rate between 11% and 13% on a currency-neutral basis. Currency-neutral combined revenues of the adidas and Reebok brands are expected to grow at double-digit rates in Western Europe, North America, Greater China and Russia/CIS, while currency-neutral sales in Latin America, Japan and MEAA are forecasted to improve at a high-single-digit rate each. Currency-neutral revenues of Other Businesses are expected to be below the prior year level, due to sales decreases at CCM Hockey. Currency-neutral sales at TaylorMade-adidas Golf are expected to grow at a mid-single-digit rate. 

In 2017, the gross margin is forecasted to increase up to 0.5 percentage points to a level of up to 49.1% (2016: 48.6%). This, together with a forecasted decline in other operating expenses as a percentage of sales, is expected to drive an increase in operating profit of between 18% and 20%. As a result, the company’s operating margin is expected to improve between 0.6 and 0.8 percentage points to a level between 8.3% and 8.5% (2016: 7.7%). Net income from continuing operations is projected to increase at a rate between 18% and 20% to a level between € 1.200 billion and € 1.225 billion (2016: € 1.019 billion).