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TaylorMade's first Metallwood

adidas Group concludes strategic review of golf business

Focus on further strengthening golf footwear and apparel business through the adidas Golf brand

The adidas Group today concluded its analysis of the future options for the company’s golf business. 

As a result of this strategic review, the Executive Board decided to enter into concrete negotiations with interested parties aimed at a divestiture of parts of the company’s golf division. Going forward, the Group intends to focus its efforts in this market segment on further strengthening its position as a leading provider of innovative golf footwear and apparel through the adidas Golf brand. At the same time the company will actively seek a buyer for the remainder of its golf business, which mainly comprises the TaylorMade brand, a market leader in golf equipment, as well as the Adams and Ashworth brands. 

A final decision on the divestiture, including the detailed terms of a potential agreement, is subject to approval by the Supervisory Board.