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Eric Liedtke, member of the Board and responsible for Global Brands

Eric Liedtke to succeed Erich Stamminger

Eric Liedtke to succeed Erich Stamminger as Executive Board Member Global Brands of adidas AG

Herzogenaurach, 8. January 2014 – Today, the Supervisory Board of adidas AG appointed Eric Liedtke (47) to the Executive Board of adidas AG effective March 6, 2014. Eric Liedtke, currently Senior Vice President adidas Sport Performance, will assume responsibility for Global Brands on an Executive Board level. After 30 successful years at the adidas Group, Erich Stamminger (56) has decided not to extend his Board contract and to leave the adidas AG Executive Board on March 5, 2014, for personal reasons.

We are committed to giving our next generation of leaders more responsibility for the future of our Group. Following the appointment of Roland Auschel last year, we are now very pleased to welcome Eric Liedtke to the Executive Board. Over the past years, Eric Liedtke has contributed to the extremely positive development of adidas both in North America and globally. We are convinced that he will lead our brands into the next era of desirability, success and growth. 

Herbert Hainer, CEO of adidas AG

Eric Liedtke, a US citizen, joined the adidas Group in 1994 as Global Line Manager for Cross Training in Portland/Oregon. During his 20-year career with adidas, Eric Liedtke has held senior management positions of increasing responsibility at adidas America, including Director of Footwear Marketing and Vice President Brand Marketing. In 2006, Eric Liedtke moved to the adidas AG Headquarters in Herzogenaurach, Germany, to become Senior Vice President Global Brand Marketing. Since 2011, he has held the position of SVP adidas Sport Performance, responsible for all adidas sports categories globally.

Eric Liedtke is an avid athlete and passionate American football fan. He lives in Nuremberg, Germany. He holds a Bachelor of Arts degree in Journalism, of the University of Madison, Wisconsin. Since 2003, Eric Liedtke has worked under the leadership and mentorship of Erich Stamminger whom he now succeeds.

Igor Landau, Chairman of the Supervisory Board of adidas AG, stated:

On behalf of the adidas Group, we would like to thank Erich Stamminger for his leadership and expertise and the many contributions he has made to the success of the Group and its brands in the last three decades. 

Igor Landau, Chairman of the Supervisory Board of adidas AG

Herbert Hainer said: “Erich Stamminger and I have worked very closely together for more than 20 years and I could not have asked for a better and stronger business partner and personal friend. I can only praise his unrivalled marketing expertise and passion for our brands. I wish him all the best for his future.”