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adidas AG successfully issues two Eurobonds

Eurobonds mark adidas AG’s first Eurobond offering since July 2009

October 01, 2014



Today, adidas AG successfully issued two Eurobonds, marking adidas AG’s first Eurobond offering since July 2009. The bonds will be listed on the Luxemburg Stock Exchange and have denominations of € 1,000 each, therefore making them eligible to be bought also by retail investors. Overall, the transaction received a strong reception by market participants. Of particular note is that adidas AG’s 12-year Eurobond is the longest-term publicly syndicated euro-denominated bond of an unrated issuer ever. 

The 7-year Eurobond of € 600 million matures on October 8, 2021 and has a coupon of 1.25%. The 12-year Eurobond of € 400 million matures on October 8, 2026 and has a coupon of 2.25%. 

With this transaction, adidas AG has successfully taken the opportunity of strong investor demand for bond transactions and the tight credit spreads paired with a low interest rate environment to strengthen the Group’s financing mix while increasing the overall duration.

The successful placement of our bonds reflects our Group’s high credit quality and our excellent access to the capital markets. This offering allows us to benefit from current low-cost financing opportunities in the Eurobond market and to secure attractive long-term financing. 

Robin J. Stalker, CFO of the adidas Group

Bayerische Landesbank, Deutsche Bank, JP Morgan, Mizuho and UniCredit are mandated as Joint Lead Managers on the transaction. Citi and Bank of America Merrill Lynch act as Co-Lead Managers.




This announcement is not for publication or distribution, directly or indirectly, in or into the United States of America (including its territories and possessions, any state of the United States and the District of Columbia). This announcement does not contain or constitute an offer of, or the solicitation of an offer to buy or subscribe for, securities to any person in the United States. The securities referred to herein have not been and will not be registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States, except pursuant to an applicable exemption from registration. No public offering of securities is being made in the United States.

This announcement is only distributed to and aimed at (i) persons outside the United Kingdom or (ii) professional investors as per Article 19(5) of the Financial Services and Markets Act 2000 and the Financial Promotion Order 2005 (the "Order"), or (iii) high net wealth companies and other high net wealth persons as per Article 49(2) of the Order (these persons jointly being termed "qualified persons"). All of the securities named herein are available only to qualified persons and any invitation, offer or agreement to subscribe to, buy or otherwise acquire them is made only to qualified persons. Persons who are not qualified persons should on no account act with regard to or in confidence in this information or its contents. 

This announcement is for information purposes only and does not constitute an offer to sell, or a solicitation or an offer to buy any securities. In connection with this transaction there has not been, nor will there be, any public offering of the Bonds. No prospectus will be prepared in connection with the offering of the Bonds. The Bonds may not be offered to the public in any jurisdiction in circumstances which would require the Issuer of the Bonds to prepare or register any prospectus or offering document relating to the Bonds in such jurisdiction. The distribution of announcement and the offer and sale of the Bonds in certain jurisdictions may be restricted by law.