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adidas AG announces issuance of two Eurobonds

Two Eurobonds of up to € 1 billion in total


With approval of the Supervisory Board, the Executive Board of adidas AG resolved to issue two Eurobonds of up to € 1 billion in total. The bonds will have a 7-year and a 12-year term, respectively. The issuance of these Eurobonds will mark adidas AG’s first offering in this market since July 2009. The bonds will be listed on the Luxemburg Stock Exchange, and have denominations of € 1,000 each.

Proceeds from the offering will be used for general corporate purposes including, but not limited to, repayment of existing debt, pre-funding of future debt maturities, pension funding via a contractual trust agreement and returns to shareholders.

Improving our financial efficiency as well as optimising our cost of capital are central to our capital management strategies. This offering allows us to benefit from current low-cost financing opportunities in the Eurobond market and to secure attractive long-term financing. 

Robin J. Stalker, CFO of the adidas Group

Bayerische Landesbank, Deutsche Bank, JP Morgan, Mizuho and UniCredit are mandated as Joint Lead Managers on the transaction.

This notice is for information purposes only and is not an offer for sale or a solicitation of an offer to purchase the above-mentioned Eurobonds or any other security of adidas AG.



This announcement is not for publication or distribution, directly or indirectly, in or into the United States of America (including its territories and possessions, any state of the United States and the District of Columbia). This announcement does not contain or constitute an offer of, or the solicitation of an offer to buy or subscribe for, securities to any person in the United States. The securities referred to herein have not been and will not be registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States, except pursuant to an applicable exemption from registration. No public offering of securities is being made in the United States.

This announcement is only distributed to and aimed at (i) persons outside the United Kingdom or (ii) professional investors as per Article 19(5) of the Financial Services and Markets Act 2000 and the Financial Promotion Order 2005 (the "Order"), or (iii) high net wealth companies and other high net wealth persons as per Article 49(2) of the Order (these persons jointly being termed "qualified persons"). All of the securities named herein are available only to qualified persons and any invitation, offer or agreement to subscribe to, buy or otherwise acquire them is made only to qualified persons. Persons who are not qualified persons should on no account act with regard to or in confidence in this information or its contents.

This announcement is for information purposes only and does not constitute an offer to sell, or a solicitation or an offer to buy any securities. In connection with this transaction there has not been, nor will there be, any public offering of the Bonds. No prospectus will be prepared in connection with the offering of the Bonds. The Bonds may not be offered to the public in any jurisdiction in circumstances which would require the Issuer of the Bonds to prepare or register any prospectus or offering document relating to the Bonds in such jurisdiction. The distribution of announcement and the offer and sale of the Bonds in certain jurisdictions may be restricted by law.