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adidas AG in Dow Jones Sustainability Indexes for 11th time - Named as Industry Leader for 8th time

Herzogenaurach, September 10th, 2010 – For the 11th consecutive time, adidas AG has been selected to join the Dow Jones Sustainability Indexes (DJSI), the world's first global sustainability index family tracking the performance of the leading sustainability-driven companies worldwide. In the category “Clothing, Accessories & Footwear”, adidas AG was rated as industry leader in sustainability issues and corporate responsibility for the eighth time in a row.
 
The annual review of the DJSI family is based on a thorough analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, branding, climate change mitigation, supply chain standards and labour practices.
 
For more information about DJSI please refer to www.sustainability-index.com.

Note to the Editor

On November 4, 2010, the Dow Jones Sustainability Indexes (DJSI) published updated corporate sustainability assessments. According to DJSI, calculation errors had been identified in the evaluation of the sustainability performance of the companies analysed, necessitating a reassessment for 2010. adidas AG has been included in the Dow Jones Sustainability Indexes 11 consecutive times and was rated as industry leader seven times in a row. We are pleased that we have again been selected to join the DJSI for the year 2010/11. We view this as recognition of our achievements and our ongoing efforts to continuously improve our performance in sustainability issues. This positive assessment also spurs us to continue and further intensify our programmes and measures related to the sustainable development of our company.