adidas Originals and Diesel Launch Product Collaboration
Molvena/Herzogenaurach, November 21, 2007 – On February 1, 2008 adidas Originals and Diesel will enter a four-year product collaboration by introducing the first adidas Originals Denim by Diesel collection. Two male and female jeans models will be available exclusively at adidas Originals stores worldwide.
“This is the first time that we have entered into a collaboration of this kind with adidas Originals, and we would only do this with the right partner who brings our consumer something truly unique,” explained Hermann Deininger, Chief Marketing Officer adidas Sport Style Division. “Now when a consumer walks into one of our stores, we can offer them a complete look - from a track top to jeans to a pair of sneakers.”
“I am an adidas fan myself and I am very excited about this project! It is the first time that Diesel creates a denim line with another lifestyle brand and we wanted to do it with adidas that shares with us the same fresh attitude and care for high quality and creativity,” said Renzo Rosso, President of Diesel.
The range, designed by the adidas Originals and the Diesel Creative Team, is recognizable by the adidas Originals Trefoil and the Diesel branding. Prices range from 160 Euro for the female adi-rohnary model up to 210 Euro for the male adi-viker model.