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World’s Largest adidas Sport Performance Store Opens in Paris

October 25, 2006

Herzogenaurach/Paris, October 25, 2006 - Today adidas opens its largest Sport Performance Store in the world on the Champs-Elysées in Paris, France, one of the most prominent and liveliest shopping areas in Europe.

On 22, Avenue des Champs-Elysées, the 1,750m² store, which occupies two floors, encompasses the complete adidas Sport Performance range, including adidas by Stella McCartney. As the first of its kind, the store will also feature the adidas “mi Innovation Center”, offering consumers customization in technology, style and design using high-tech instruments such as infra-red technologies and commands generated by gesture translation.

“The Champs-Elysées is a global destination that boasts arguably one of the best line-ups of retail shops in the world,” said Erich Stamminger, President and CEO of the adidas brand. “adidas is the leading sports brand in the French market and opening the world’s largest adidas store there is a great place to showcase and highlight the breadth and depth of the adidas brand.”

adidas now operates nine wholly owned stores in France: seven adidas Sport Performance Stores (Champs-Elysées, Paris-Rivoli, Marseille, Lyon, Toulouse, Nice and Strasbourg) and two adidas Originals Stores, devoted to the lifestyle Originals ranges (Toulouse and Lille).

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 25,000 employees and sales of around € 9.5 billion.