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adidas Opens World's Largest Sport Performance Store In New York

May 06, 2005

Herzogenaurach/New York - The world's largest adidas Sport Performance Store will open in New York, at 610 Broadway (Broadway & Houston) tomorrow. Covering 2,740 square meters, consumers will be able to find the complete adidas Sport Performance range, including the adidas_1, adidas by Stella McCartney as well as the mi_adidas technology.

The store design is minimalist in concept - all the walls and furniture are black or white, which allows the product to be the focal point for the customer. The materials, shapes and fixtures throughout the store are inspired by components found in sport, but still are practical and functional, based on specific product presentation needs: hanging product bars resemble weightlifting bars; hooks on the wall allow product to be draped over it, as if someone casually hung it there after a long work-out; and instead of traditional shoe racks, shoes are displayed on running starter blocks.

"Our adidas Sport Performance Stores are an important communication platform for us - here we can showcase the breadth and depth of our brand offering in a unique setting," said Erich Stamminger, President of adidas America. "adidas makes products for more sports than any other brand and this is our opportunity to demonstrate that. We want people to think of the adidas Sport Performance Store as more than just a store, but a destination for athletes."

adidas currently has more than 15 Sport Performance Stores worldwide located in Marseille, Toulouse, Lisbon, Las Vegas, Manchester and the most recently opened store in London. The next Sport Performance Stores are scheduled to open in Berlin, Rome, Tokyo, Hong Kong and other major metropolitan cities around the world.

adidas-Salomon is one of the global leaders within the sporting goods industry and offers a broad range of products with brands such as adidas, Salomon and TaylorMade in its portfolio.