Korea's first adidas Originals Store opened today in Seoul, Apcujongdong, one of the most prominent and liveliest shopping areas in Korea. The store presents the adidas Spring/Summer 2003 Originals collection on 112 square meters.
The adidas Originals collection is part of adidas' Sport Heritage Division and represents a true fusion of sport authenticity and global street style. The other two divisions making up adidas' three-divisional structure are Sport Performance and Sport Style. This structure is allowing adidas to expand its customer base and to gain deeper market penetration in its existing markets.
The first four adidas Originals Stores are located in Berlin, Tokyo, New York and Osaka.
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