Herzogenaurach, August 29, 2002 - North America's first adidas Originals Store will open tomorrow in New York's Soho, one of the city's liveliest and most prominent shopping areas.
The store presents the adidas Fall/Winter 2002 Originals collection over 260 square meters (2,700 square feet). Long-time Originals favorites as well as re-introduced apparel and special limited products will excite New York's modern consumer.
The Originals collection is part of adidas' Sport Heritage Division and represents a true fusion of sport authenticity and global street style. The other two divisions making up adidas' three-divisional structure are Sport Performance and Sport Style. This structure is allowing adidas to expand its customer base and to gain deeper market penetration in its existing markets.
"Our Originals Stores offer a unique experience and great collections inspired by our rich sport heritage and competence," said Erich Stamminger, Member of the Executive Board of adidas-Salomon AG responsible for Global Marketing. "The Originals stores breathe authenticity, activity and freedom."
The first two adidas Originals Stores opened in Berlin and Tokyo last year, while Asia's second Originals Store will open in Osaka at the end of September.
This website was built by using the latest techniques and technologies. Unfortunately, your current browser version doesn't support those technologies.
Please upgrade your browser in order to display the website correctly and gain full functionality.