Herzogenaurach, December 7th, 2001 - In the land of the rising sun, Asia's first adidas Originals Store opened today in Tokyo Harajuku, the city's trendiest area.
The store, which features over 126 square meters on two floors, offers customers the first Originals collection for Fall/Winter 2001 and will give a small preview of the upcoming Spring/Summer 2002 collection. In addition, special editions such as the "I love Tokyo" T-shirt or the adidas Crystal Superstar will excite the exclusive clientele.
adidas Originals is part of the exciting new adidas brand strategy, which takes a three divisional approach: Forever Sport, Originals and Equipment. This strategy allows adidas to expand its customer base and to gain deeper market penetration in its existing markets.
The first adidas Originals store opened in Berlin in October this year, while the New York store is planned to open in spring 2002.