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adidas Opens Megastore In Paris

February 12, 2001

Paris, 12/02/2001 - Today adidas is opening the doors to the new adidas Megastore with an exclusive inauguration party. Numerous French sport celebrities are expected to make an appearance, including the soccer stars Zinedine Zidane, Marcel Desailly, handball World Champion Jackson Richardson, Judo Olympic Champion David Douillet, Fencing Bronze medallist Laura Flessel and others. The adidas megastore, which features over 1,600 square meters on three floors, will be open to the public from Thursday, February 15.

The Megastore will provide adidas with the ideal stage to present its entire range of shoes and apparel, which includes over 400 different shoe models. Each of the three floors is designed to highlight a specific category. Also featured are products from Salomon. A TaylorMade golf specific corner will be introduced this fall.

Previously, the adidas store in Paris was located in rue du Louvre, where it had been since 1975. By opening the Megastore adidas has provided a center for all sports fans.

“Since the French National Soccer Team won the World Cup in France in 1998, the image and awareness of our brand has constantly been enhanced. With this Megastore we want to achieve even better exposure for our brands and increase knowledge about sports and sport technologies”, stated Gil Steyaert, Managing Director Marketing of adidas France.

The adidas Megastore is located in 148, rue de Rivoli, one of the best shopping boulevards in Paris, and will be open Monday through Saturday from 10:00 AM until 7:30 PM.