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adidas' Olympic Mission: More Sports, More Athletes

May 16, 2000

Colorado Springs, 16/05/2000 - Why would a company spend a lot of time and resources developing a fencing shoe for the 2000 Olympics in Sydney? For adidas, the answer is simple: They are committed to more athletes and more sports than any other brand.

adidas' roots and heritage are linked to the Olympic Games. Adi Dassler, founder of adidas, was producing track shoes for Olympic athletes as early as the 1928 Games in Amsterdam. Since then, the company has consistently been making advances in technologies specifically designed for Olympic competitors.

adidas is committed to producing revolutionary products to enhance the performance of all athletes at all levels. Throughout every stage of the development and testing process, adidas works closely with athletes. And it is athletes' requirements and preferences, coupled with adidas' expertise and knowledge, that produce the most technologically advanced shoes and apparel available.