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Pictures and Videos

KASPER RORSTED, CEO

Board Members

Karen Parkin

Karen Parkin

Karen Parkin, Executive Board Member and responsible for Global Human Resources

Eric Liedtke, Executive Board Member and responsible for Global Brands

Eric Liedtke

Eric Liedtke, Executive Board Member and responsible for Global Brands

Roland Auschel, Executive Board Member and responsible for Global Sales

Roland Auschel

Roland Auschel, Executive Board Member and responsible for Global Sales

Harm Ohlmeyer

Harm Ohlmeyer

Harm Ohlmeyer, Executive Board Member and responsible for Finance

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Innovation

FUTURECRAFT 4D 1

FUTURECRAFT 4D 1

Futurecraft 4D is the world’s first high-performance midsole crafted with light and oxygen through 'Digital Light Synthesis', a technology pioneered by Carbon.

FUTURECRAFT 4D 3

FUTURECRAFT 4D 3

The lattice structure of the 'ADIDAS 4D' midsole is precisely tuned for sport, absorbing pressure from any angle and propelling the foot forward and supporting movement where needed.

FUTURECRAFT 4D 2

FUTURECRAFT 4D 2

The 'ADIDAS 4D' midsole midsole is born out of 17 years of running data, and brought to functional reality through 'Digital Light Synthesis' that eliminates the need for traditional…

FUTURECRAFT.LOOP 1

FUTURECRAFT.LOOP 1

adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP - a 100% recyclable performance running shoe.

FUTURECRAFT.LOOP 2

FUTURECRAFT.LOOP 2

FUTURECRAFT.LOOP enables a 'closed loop' or circular manufacturing model, where the raw materials can be repurposed again and again.

SPEEDFACTORY 2

SPEEDFACTORY 2

Modern manufacturing technologies such as additive processes speed up the production process and allow for faster response to changing trends and consumer needs.

SPEEDFACTORY 1

SPEEDFACTORY 1

SPEEDFACTORY allows adidas to make use of short-term market opportunities and to launch smaller quantities of products tailored to specific occasions such as Superbowl.

SPEEDFACTORY 3

SPEEDFACTORY 3

A first glimpse into the future of production.

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adidas Headquarters

Arena 1

Arena 1

The newly constructed Arena building at the 'World of Sports' in Herzogenaurach.

Arena 2

Arena 2

The entrance area is dominated by a stunning stairway construction with 136 steps.

Arena 3

Arena 3

If you go up and down the stairs once every working day for a year, you expend as much energy as in a marathon.

Arena 4

Arena 4

Inside the building, adidas has implemented an innovative, flexible workplace concept that combines the advantages of open, communicative areas with those of retreat areas for focused…

Arena 5

Arena 5

Arena' is split into six different areas to reflect our six key cities: Los Angeles, New York, London, Paris, Shanghai and Tokyo. Each area has a different color scheme.

Gym 2

Gym 2

Training sessions in the 'CrossFit Box Herzobase'.

Gym 1

Gym 1

The extensive campus provides numerous sporting facilities such as a gym, a soccer pitch, beach volleyball courts, a tennis court, a basketball court, a CrossFit box and a bouldering and…

Gym 3

Gym 3

Yoga session in one of the course rooms.

Laces 1

Laces 1

In 2011, around 1,700 employees moved into the modern ‘Laces’ office building.

Laces 3

Laces 3

The building's design has been heavily influenced by the 'laces', which connect individual departments and facilitates an open working environment.

Laces 2

Laces 2

Laces' unites all product-related processes under one roof.

Laces 4

Laces 4

Laces' comprises seven levels and covers a total net floor area of more than 57,000m2 – this equals approximately the area of eight football pitches.

Halftime 1

Halftime 1

The 'Halftime' building has been in operation since 2018. It provides employees with another company restaurant and meeting rooms.

Halftime 3

Halftime 3

The meeting rooms in 'Halftime' all resemble different sports terrains: 'Mini Pitch' is made to look like a football field.

Halftime 2

Halftime 2

The 'Halftime' building has catering facilities for up to 2,000 meals a day.

Halftime 4

Halftime 4

The 'Adi Dassler Workshop' gives employees a rustic workshop feel.

Stripes

Stripes

In addition to 'Halftime', the company restaurant 'Stripes' offers a large selection of dishes.

Brooklyn Creator Farm 2

Brooklyn Creator Farm 2

The Farm is an open source creative hub. New ideas can be brought in from the outside, or transferred from one part of the brand to another.

Brooklyn Creator Farm 1

Brooklyn Creator Farm 1

The 'Creator Farm' in Greenpoint, Brooklyn, enables our design team to get in touch with New York's creative culture and use it as inspiration for their work.

adidas in Shanghai 1

adidas in Shanghai 1

Located in Shanghai, 'Homecourt' is home to our Asian-Pacific and Greater China teams.

adidas in Shanghai 2

adidas in Shanghai 2

The 21-floor office houses more than 1,500 employees overseeing projects in China, Japan, South Korea, Southeast Asia, and the Pacific.

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REEBOK HEADQUARTERS

Retail

adidas NYC 1

adidas NYC 1

In December 2016, the Brand Flagship store 'adidas NYC' was opened on the legendary 5th Avenue in New York.

adidas NYC 3

adidas NYC 3

The store features a tunnel entrance, stands for live-game viewing on big screens, locker rooms instead of dressing rooms and track and field areas where consumers can test and experience…

adidas NYC 2

adidas NYC 2

Sustainability was core to the store design.

adidas NYC 4

adidas NYC 4

The store is designed according to the retail concept called 'Stadium' in the style of typical high school stadiums.

adidas’ largest Brand Flagship Store in the Asian-Pacific market is located at 800 Nanjing East Road in Shanghai and was opened in November 2018.

adidas Brand Flagship Store in Shanghai 1

adidas’ largest Brand Flagship Store in the Asian-Pacific market is located at 800 Nanjing East Road in Shanghai and was opened in November 2018.

The Nanjing East Road is known as China's No. 1 shopping street.

adidas Brand Flagship Store in Shanghai 3

The Nanjing East Road is known as China's No. 1 shopping street.

The store features a Run Lab and a Creator Hub for customized services.

adidas Brand Flagship Store in Shanghai 2

The store features a Run Lab and a Creator Hub for customized services.

adidas opened the very first European Brand Flagship Store on 22 Avenue des Champs-Elysées in Paris in January 2019.

adidas Brand Flagship Store in Paris 1

adidas opened the very first European Brand Flagship Store on 22 Avenue des Champs-Elysées in Paris in January 2019.

adidas Brand Flagship Store in Paris 2

Parley products at the adidas Brand Flagship Store in Paris.

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Logos

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adidas Headquarters

The company headquarters in Herzogenaurach, Germany, is called ‘World of Sports’. The expansion of the site was completed in 2019. The newly constructed office building 'Arena' is reminiscent of a football stadium.

adidas headquarters – The 'World of Sports' in Herzogenaurach, Germany

The company headquarters in Herzogenaurach, Germany, is called ‘World of Sports’. The expansion of the site was completed in 2019. The newly constructed office building 'Arena' is reminiscent of a football stadium and offers space for more than 2,000 employees on 52,000 square meters. The Halftime building has been in operation since 2018. This provides employees with another company restaurant and meeting rooms. In the modern 'Laces'office building, completed in 2011, around 1,700 employees are working on the global strategy of the adidas brand.

Sports Culture

Sports Culture

Sports Culture

The corporate sites provide a wide range of sporting facilities such as gyms, soccer pitches, beach volleyball courts, a tennis court, basketball courts, CrossFit boxes and a bouldering and climbing facility, which can be used individually or during the numerous courses and events that are organized.

Innovation

Innovation

Innovation is deeply rooted in adidas' culture. To drive innovation, we build on an open collaboration between adidas and partners from industry, sports and entertainment, as well as consumers, alongside our own research and development team, the 'adidas Future Team' and its testing facilities such as the 'adidas FutureLab'.

Workplaces

Workplaces

Inside the building, adidas has implemented an innovative, flexible workplace concept that combines the advantages of open, communicative areas with those of retreat areas for focused activities and meetings. adidas developed this concept as part of a multi-year trial in a purpose-built building. The concept is currently being implemented at all of the company's office locations. At the company-own 'MakerLab' in Herzogenaurach, Portland, Oregon and at the Brookly Creator Farm in New York, employees can let their creativity flow and put their ideas directly into practice thanks to a variety of materials and technologies available or learn new skills in workshops.

adidas Stores

adidas Stores

Our stores' design follows consistent retail concepts called 'Stadium' and 'Neighbourhood'. The world's largest and most modern adidas stores include 'adidas NYC' on 5th Avenue in Manhattan, New York, the Shanghai store on Nanjing East Road and the Brand Flagship Store on Avenue des Champs-Elysées in Paris.