Pictures and Videos
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KASPER RORSTED, CEO
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Board Members
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Strategy 2025
FUTURECRAFT.STRUNG
The sole and upper of the adidas FUTURECRAFT.STRUNG are based on athlete data and will provide an optimal fit for fast runs.
adizero adios Pro
With five carbon rods in its Lightstrike sole, the adizero adios Pro is adidas' fastest running shoe.
FUTURECRAFT 4D
The sole of the FUTURECRAFT 4D is based on athlete data from our Future Lab and is produced with a 3D printer.
ULTRABOOST DNA LOOP
The ULTRABOOST DNA LOOP is made of one material from the sole to the laces and can be completely recycled.
Vegan Stan Smith
The vegan adidas Stan Smith is made without animal ingredients and the upper is made from 70 percent recycled materials.
adidas App
By 2025, adidas aims to have tripled the number of global adidas app users from more than 150 million to around 500 million.
Made to be Remade Freehiker
The Made to be Remade Freehiker is the first fully recyclable outdoor shoe from adidas.
Copa Sense
The new adidas Copa Sense features new Sensepod and Touchpod design innovations, to deliver an enhanced feel and optimum touch.
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Innovation
FUTURECRAFT.LOOP
adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP – a 100% recyclable performance running shoe.
FUTURECRAFT.LOOP
FUTURECRAFT.LOOP enables a 'closed loop' or circular manufacturing model, where the raw materials can be repurposed again and again.
FUTURECRAFT.LOOP
adidas FUTURECRAFT.LOOP – The first-generation shoes were recycled and remade into components for the second generation.
FUTURECRAFT.LOOP
adidas FUTURECRAFT.LOOP – Like its predecessor the second-generation shoe is a 100% recyclable.
FUTURECRAFT 4D
FUTURECRAFT 4D is the world's first high-performance midsole crafted with light and oxygen through 'Digital Light Synthesis', a technology pioneered by Carbon.
FUTURECRAFT 4D
The FUTURECRAFT 4D midsole midsole is born out of 17 years of running data, and brought to functional reality through 'Digital Light Synthesis' that eliminates the need for traditional prototyping or moulding.
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adidas Headquarters
adidas World of Sports
The adidas World of Sports – the adidas AG headquarters in Herzogenaurach, Germany.
Arena
If you go up and down the stairs once every working day for a year, you expend as much energy as in a marathon.
Arena
An innovative, flexible workplace concept combines the advantages of open, communicative areas with those of retreat areas for focused activities and meetings.
Halftime
The Halftime building has been in operation since 2018. It provides employees with another company restaurant and meeting rooms.
Halftime
The meeting rooms in Halftime all resemble different sports terrains: Mini Pitch is made to look like a football field.
MakerLab Herzogenaurach
The MakerLab is a creative place where employees get the opportunity to try out, experiment and let their creative thoughts run free on an area of 385 m2.
adidas Gym Herzogenaurach
The extensive campus provides numerous sporting facilities such as a gym, a soccer pitch, beach volleyball courts, a tennis court, a basketball court or a climbing tower.
adidas Gym Herzogenaurach
In addition to training equipment, employees can attend a wide range of sports courses or join sports trips such as ski trips.
adidas Brooklyn Creator Farm
The Brooklyn Creator Farm in Greenpoint, Brooklyn, enables our design team to get in touch with New York's creative culture and use it as inspiration for their work.
adidas Hub New York City
The new adidas Hub in New York hosts an office space and showrooms where we present our latest products and collections to our partners.
adidas Homecourt Shanghai
Located in Shanghai, Homecourt is home to our Asian-Pacific and Greater China teams.
adidas Homecourt Shanghai
The 21-floor office houses more than 1,500 employees overseeing projects in China, Japan, South Korea, Southeast Asia, and the Pacific.
adidas Homecourt Shanghai
The entrance area of the adidas Asia-Pacific headquarters called Homecourt.
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REEBOK HEADQUARTERS
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Retail
adidas London Flagship
In October 2019 adidas opened its new London Oxford Street Flagship adidas LDN with more than 100 digital touchpoints.
adidas London Flagship
The new store design has included embedding bespoke innovations into the adidas app, including a Bring It to Me feature and the Hype Wall.
adidas London Flagship
Interactive changing room mirrors use RFID technology to recognize products and provide information, with shoppers also able to request different sizes and colours without leaving the space.
adidas London Flagship
Bespoke ‘LDN’ product has been designed and will be exclusively sold in-store.
adidas London Flagship
Across four floors, adidas LDN features the very best of the brand across sport and style including the widest range of football apparel and footwear.
adidas New York City Flagship
In December 2016, the Brand Flagship store adidas NYC was opened on the legendary 5th Avenue in New York.
adidas New York City Flagship
The store features a tunnel entrance, stands for live-game viewing on big screens, locker rooms instead of dressing rooms and track and field areas where consumers can test and experience products.
adidas New York City Flagship
The store is designed according to the retail concept called Stadium in the style of typical high school stadiums.
adidas Shanghai Flagship
adidas’ largest Brand Flagship Store in the Asian-Pacific market is located at 800 Nanjing East Road in Shanghai and was opened in November 2018.
adidas Paris Flagship
adidas opened the very first European Brand Flagship Store on 22 Avenue des Champs-Elysées in Paris in January 2019.
adidas Originals London Flagship
The adidas Originals flagship in London, Home of Originals, will provide a space for the city’s creatives to come together.
adidas Originals London Flagship
Elements referring to the company’s sustainability efforts can be found throughout the store, like a Stan Smith 3D-printed Trefoil mural containing living plants.
adidas Originals Berlin Flagship
Situated on the bustling Münzstraße in the heart of Berlin, the adidas Originals flagship store is the go-to-destination for all sneaker and lifestyle fans.
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Logos
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World of Sports Campus
adidas headquarters – The World of Sports in Herzogenaurach, Germany
The company headquarters in Herzogenaurach, Germany, is called World of Sports. The expansion of the site was completed in 2019. The newly constructed office building Arena is reminiscent of a football stadium and offers space for more than 2,000 employees on 52,000 square meters. The Halftime building has been in operation since 2018. This provides employees with another company restaurant and meeting rooms. In the modern Laces office building, completed in 2011, around 1,700 employees are working on the global strategy of the adidas brand.
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Sports Culture
Sports Culture
The corporate sites provide a wide range of sporting facilities such as gyms, soccer pitches, beach volleyball courts, a tennis court, basketball courts, CrossFit boxes and a bouldering and climbing facility, which can be used individually or during the numerous courses and events that are organized.
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adidas FutureLab
Innovation
Innovation is deeply rooted in adidas' culture. To drive innovation, we build on an open collaboration between adidas and partners from industry, sports and entertainment, as well as consumers, alongside our own research and development team – adidas Future Team – and its testing facilities such as the adidas FutureLab.
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Workplaces
Workplaces
Inside the building, adidas has implemented an innovative, flexible workplace concept that combines the advantages of open, communicative areas with those of retreat areas for focused activities and meetings. adidas developed this concept as part of a multi-year trial in a purpose-built building. The concept is currently being implemented at all of the company's office locations. At the company-own MakerLab in Herzogenaurach, Portland, Oregon and at the Brooklyn Creator Farm in New York, employees can let their creativity flow and put their ideas directly into practice thanks to a variety of materials and technologies available or learn new skills in workshops.
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adidas Stores
adidas Stores
Our stores' design follows consistent retail concepts called Stadium and Neighbourhood. The world's largest and most modern adidas stores include adidas NYC on 5th Avenue in Manhattan, New York, the Shanghai store on Nanjing East Road and the Brand Flagship Store on Avenue des Champs-Elysées in Paris.
