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  • KASPER RORSTED, CEO

  • Board Members

    Harm Ohlmeyer

    Executive Board Member of adidas AG, responsible for Finance

    Roland Auschel

    Executive Board Member of adidas AG, responsible for Global Sales

    Brian Grevy

    Executive Board Member of adidas AG, responsible for Global Brands

    Martin Shankland

    Executive Board Member of adidas AG, responsible for Global Operations

    Amanda Rajkumar

    Executive Board Member of adidas AG, responsible for Human Resources

    Roland Auschel

    Executive Board Member of adidas AG, responsible for Global Sales

    Brian Grevy

    Executive Board Member of adidas AG, responsible for Global Brands

    Harm Ohlmeyer

    Executive Board Member of adidas AG, responsible for Finance

    Amanda Rajkumar

    Executive Board Member of adidas AG, responsible for Human Resources

    Martin Shankland

    Executive Board Member of adidas AG, responsible for Global Operations

  • Strategy 2025

    FUTURECRAFT.STRUNG

    The sole and upper of the adidas FUTURECRAFT.STRUNG are based on athlete data and will provide an optimal fit for fast runs.

    adizero adios Pro

    With five carbon rods in its Lightstrike sole, the adizero adios Pro is adidas' fastest running shoe.

    FUTURECRAFT 4D

    The sole of the FUTURECRAFT 4D is based on athlete data from our Future Lab and is produced with a 3D printer.

    ULTRABOOST DNA LOOP

    The ULTRABOOST DNA LOOP is made of one material from the sole to the laces and can be completely recycled.

    Vegan Stan Smith

    The vegan adidas Stan Smith is made without animal ingredients and the upper is made from 70 percent recycled materials.

    adidas App

    By 2025, adidas aims to have tripled the number of global adidas app users from more than 150 million to around 500 million.

    Made to be Remade Freehiker

    The Made to be Remade Freehiker is the first fully recyclable outdoor shoe from adidas.

    Copa Sense

    The new adidas Copa Sense features new Sensepod and Touchpod design innovations, to deliver an enhanced feel and optimum touch.

    ULTRABOOST 21

    The ULTRABOOST 21 is the latest iteration of the modern classic adidas running shoe.

    Formotion

    The Formotion apparel line expands the adidas product range for active women.

    Forum

    The reinterpretation of the adidas Forum basketball shoe is one of our upcoming classic silhouettes.

  • Innovation

    FUTURECRAFT.LOOP

    adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP – a 100% recyclable performance running shoe.

    FUTURECRAFT.LOOP

    FUTURECRAFT.LOOP enables a 'closed loop' or circular manufacturing model, where the raw materials can be repurposed again and again.

    FUTURECRAFT.LOOP

    adidas FUTURECRAFT.LOOP – The first-generation shoes were recycled and remade into components for the second generation.

    FUTURECRAFT.LOOP

    adidas FUTURECRAFT.LOOP – Like its predecessor the second-generation shoe is a 100% recyclable.

    FUTURECRAFT 4D

    FUTURECRAFT 4D is the world's first high-performance midsole crafted with light and oxygen through 'Digital Light Synthesis', a technology pioneered by Carbon.

    FUTURECRAFT 4D

    The FUTURECRAFT 4D midsole midsole is born out of 17 years of running data, and brought to functional reality through 'Digital Light Synthesis' that eliminates the need for traditional prototyping or moulding.

    FUTURECRAFT 4D

    The lattice structure of the FUTURECRAFT 4D midsole is precisely tuned for sport, absorbing pressure from any angle and propelling the foot forward and supporting movement where needed.

  • adidas Headquarters

    adidas World of Sports

    The adidas World of Sports – the adidas AG headquarters in Herzogenaurach, Germany.

    Arena

    The Arena building opened in 2019 at the World of Sports in Herzogenaurach, Germany.

    Arena

    Newly constructed skatepark in front of the office building Arena.

    Arena

    The entrance area is dominated by a stunning stairway construction with 136 steps.

    Arena

    If you go up and down the stairs once every working day for a year, you expend as much energy as in a marathon.

    Arena

    The Main Street serves as a place to exchange and meet.

    Arena

    More than 2,000 workplaces on three floors in the Arena building.

    Arena

    An innovative, flexible workplace concept combines the advantages of open, communicative areas with those of retreat areas for focused activities and meetings.

    Halftime

    The Halftime building has been in operation since 2018. It provides employees with another company restaurant and meeting rooms.

    Halftime

    Outdoor area of the canteen in Halftime.

    Halftime

    In summer, employees find many outdoor areas where they can work.

    Halftime

    On sunny days employees can sit by the lake, which also serves to cool the building.

    Halftime

    The Halftime building has catering facilities for up to 2,000 meals a day.

    Halftime

    The meeting rooms in Halftime all resemble different sports terrains: Mini Pitch is made to look like a football field.

    Halftime

    The Adi Dassler Workshop gives employees a rustic workshop feel.

    Halftime

    The building offers space for interaction and work.

    MakerLab Herzogenaurach

    The MakerLab is a creative place where employees get the opportunity to try out, experiment and let their creative thoughts run free on an area of 385 m2.

    adidas Gym Herzogenaurach

    The extensive campus provides numerous sporting facilities such as a gym, a soccer pitch, beach volleyball courts, a tennis court, a basketball court or a climbing tower.

    adidas Gym Herzogenaurach

    In addition to training equipment, employees can attend a wide range of sports courses or join sports trips such as ski trips.

    adidas Brooklyn Creator Farm

    The Brooklyn Creator Farm in Greenpoint, Brooklyn, enables our design team to get in touch with New York's creative culture and use it as inspiration for their work.

    adidas Hub New York City

    The new adidas Hub in New York hosts an office space and showrooms where we present our latest products and collections to our partners.

    adidas Hub New York City

    View of Manhattan from the new adidas Hub on Hudson Street.

    adidas Homecourt Shanghai

    Located in Shanghai, Homecourt is home to our Asian-Pacific and Greater China teams.

    adidas Homecourt Shanghai

    The 21-floor office houses more than 1,500 employees overseeing projects in China, Japan, South Korea, Southeast Asia, and the Pacific.

    adidas Homecourt Shanghai

    The entrance area of the adidas Asia-Pacific headquarters called Homecourt.

    adidas Homecourt Shanghai

    Employees doing yoga in the new office building Homecourt in Shanghai.

  • REEBOK HEADQUARTERS

    Reebok Boston

    Reebok's HQ sits at the edge of the Boston seaport.

    Reebok Boston

    The open and interactive office layout aims to bring the start-up feel to a large corporation.

  • Retail

    adidas London Flagship

    In October 2019 adidas opened its new London Oxford Street Flagship adidas LDN with more than 100 digital touchpoints.

    adidas London Flagship

    The new store design has included embedding bespoke innovations into the adidas app, including a Bring It to Me feature and the Hype Wall.

    adidas London Flagship

    Interactive changing room mirrors use RFID technology to recognize products and provide information, with shoppers also able to request different sizes and colours without leaving the space.

    adidas London Flagship

    Bespoke ‘LDN’ product has been designed and will be exclusively sold in-store.

    adidas London Flagship

    Across four floors, adidas LDN features the very best of the brand across sport and style including the widest range of football apparel and footwear.

    adidas New York City Flagship

    In December 2016, the Brand Flagship store adidas NYC was opened on the legendary 5th Avenue in New York.

    adidas New York City Flagship

    Sustainability was core to the store design.

    adidas New York City Flagship

    The store features a tunnel entrance, stands for live-game viewing on big screens, locker rooms instead of dressing rooms and track and field areas where consumers can test and experience products.

    adidas New York City Flagship

    The store is designed according to the retail concept called Stadium in the style of typical high school stadiums.

    adidas Shanghai Flagship

    adidas’ largest Brand Flagship Store in the Asian-Pacific market is located at 800 Nanjing East Road in Shanghai and was opened in November 2018.

    adidas Shanghai Flagship

    The store features a Run Lab and a Creator Hub for customized services.

    adidas Shanghai Flagship

    The Nanjing East Road is known as China's No. 1 shopping street.

    adidas Paris Flagship

    adidas opened the very first European Brand Flagship Store on 22 Avenue des Champs-Elysées in Paris in January 2019.

    adidas Paris Flagship

    Parley products at the adidas Brand Flagship Store in Paris.

    adidas Originals London Flagship

    The adidas Originals flagship in London, Home of Originals, will provide a space for the city’s creatives to come together.

    adidas Originals London Flagship

    Elements referring to the company’s sustainability efforts can be found throughout the store, like a Stan Smith 3D-printed Trefoil mural containing living plants.

    adidas Originals Berlin Flagship

    Situated on the bustling Münzstraße in the heart of Berlin, the adidas Originals flagship store is the go-to-destination for all sneaker and lifestyle fans.

    adidas Originals Berlin Flagship

    Inspired by the adidas archive in Herzogenaurach, the store’s concept – named THE COLLECTION – was designed with a focus on high-quality product presentation and extensive storytelling.

  • Logos

  • World of Sports Campus

    adidas headquarters – The World of Sports in Herzogenaurach, Germany

    The company headquarters in Herzogenaurach, Germany, is called World of Sports. The expansion of the site was completed in 2019. The newly constructed office building Arena is reminiscent of a football stadium and offers space for more than 2,000 employees on 52,000 square meters. The Halftime building has been in operation since 2018. This provides employees with another company restaurant and meeting rooms. In the modern Laces office building, completed in 2011, around 1,700 employees are working on the global strategy of the adidas brand.

  • Sports Culture

    Sports Culture

    The corporate sites provide a wide range of sporting facilities such as gyms, soccer pitches, beach volleyball courts, a tennis court, basketball courts, CrossFit boxes and a bouldering and climbing facility, which can be used individually or during the numerous courses and events that are organized.

  • adidas FutureLab

    Innovation

    Innovation is deeply rooted in adidas' culture. To drive innovation, we build on an open collaboration between adidas and partners from industry, sports and entertainment, as well as consumers, alongside our own research and development team – adidas Future Team – and its testing facilities such as the adidas FutureLab.

  • Workplaces

    Workplaces

    Inside the building, adidas has implemented an innovative, flexible workplace concept that combines the advantages of open, communicative areas with those of retreat areas for focused activities and meetings. adidas developed this concept as part of a multi-year trial in a purpose-built building. The concept is currently being implemented at all of the company's office locations. At the company-own MakerLab in Herzogenaurach, Portland, Oregon and at the Brooklyn Creator Farm in New York, employees can let their creativity flow and put their ideas directly into practice thanks to a variety of materials and technologies available or learn new skills in workshops.

  • adidas Stores

    adidas Stores

    Our stores' design follows consistent retail concepts called Stadium and Neighbourhood. The world's largest and most modern adidas stores include adidas NYC on 5th Avenue in Manhattan, New York, the Shanghai store on Nanjing East Road and the Brand Flagship Store on Avenue des Champs-Elysées in Paris.

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