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Pictures and Videos

KASPER RORSTED, CEO

Board Members

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Innovation

FUTURECRAFT.LOOP 1

FUTURECRAFT.LOOP 1

adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP - a 100% recyclable performance running shoe.

FUTURECRAFT.LOOP 2

FUTURECRAFT.LOOP 2

FUTURECRAFT.LOOP enables a 'closed loop' or circular manufacturing model, where the raw materials can be repurposed again and again.

FUTURECRAFT.LOOP 3

FUTURECRAFT.LOOP 3

adidas FUTURECRAFT.LOOP – The first-generation shoes were recycled and remade into components for the second generation.

FUTURECRAFT.LOOP 4

FUTURECRAFT.LOOP 4

adidas FUTURECRAFT.LOOP – Like its predecessor the second-generation shoe is a 100% recyclable.

FUTURECRAFT 4D 1

FUTURECRAFT 4D 1

Futurecraft 4D is the world’s first high-performance midsole crafted with light and oxygen through 'Digital Light Synthesis', a technology pioneered by Carbon.

FUTURECRAFT 4D 3

FUTURECRAFT 4D 3

The lattice structure of the 'ADIDAS 4D' midsole is precisely tuned for sport, absorbing pressure from any angle and propelling the foot forward and supporting movement where needed.

FUTURECRAFT 4D 2

FUTURECRAFT 4D 2

The 'ADIDAS 4D' midsole midsole is born out of 17 years of running data, and brought to functional reality through 'Digital Light Synthesis' that eliminates the need for traditional…

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adidas Headquarters

adidas World of Sports

The 'adidas World of Sports' - the adidas AG headquarters in Herzogenaurach, Germany.

Arena 2

Newly constructed skatepark in front of the office building 'Arena'.

Arena 1

Arena 1

The Arena building, opened in 2019, at the 'World of Sports' in Herzogenaurach, Germany.

Arena 3

Arena 3

The entrance area is dominated by a stunning stairway construction with 136 steps.

Arena 4

Arena 4

If you go up and down the stairs once every working day for a year, you expend as much energy as in a marathon.

Arena 5

The Main Street serves as a place to exchange and meet.

Arena 7

An innovative, flexible workplace concept combines the advantages of open, communicative areas with those of retreat areas for focused activities and meetings.

Arena 6

More than 2,000 workplaces on three floors in the 'Arena' building

Halftime 1

The 'Halftime' building has been in operation since 2018. It provides employees with another company restaurant and meeting rooms.

Halftime 2

Outdoor area of the canteen in 'Halftime'.

Halftime 3

In summer, employees find many outdoor areas where they can work.

Halftime 5

The 'Halftime' building has catering facilities for up to 2,000 meals a day.

Halftime 4

On sunny days employees can sit by the lake, which also serves to cool the building.

Halftime 6

The meeting rooms in 'Halftime' all resemble different sports terrains: 'Mini Pitch' is made to look like a football field.

Halftime 8

The building offers space for interaction and work.

adidas Gym 1

The extensive campus provides numerous sporting facilities such as a gym, a soccer pitch, beach volleyball courts, a tennis court, a basketball court or a climbing tower.

MakerLab Herzogenaurach

The 'MakerLab' is a creative place where employees get the opportunity to try out, experiment and let their creative thoughts run free on an area of 385 m2.

adidas Gym 2

In addition to training equipment, employees can attend a wide range of sports courses or join sports trips such as ski trips.

adidas Hub in New York City 1

The new hub in New York hosts an office space and showrooms where we present our latest products and collections to our partners.

adidas in Shanghai 1

adidas in Shanghai 1

Located in Shanghai, 'Homecourt' is home to our Asian-Pacific and Greater China teams.

adidas Hub in New York City 2

View of Manhattan from the new adidas Hub on Hudson Street.

adidas in Shanghai 2

adidas in Shanghai 2

The 21-floor office houses more than 1,500 employees overseeing projects in China, Japan, South Korea, Southeast Asia, and the Pacific.

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REEBOK HEADQUARTERS

Retail

adidas London 1

adidas London 1

In October 2019 adidas opened its new London Oxford Street Flagship adidas LDN with more than 100 digital touchpoints.

adidas London 3

adidas London 3

Interactive changing room mirrors use RFID technology to recognize products and provide information, with shoppers also able to request different sizes and colours without leaving the space.

adidas London 2

adidas London 2

The new store design has included embedding bespoke innovations into the adidas app, including a ‘Bring It to Me’ feature and the 'Hype Wall'

adidas London 4

adidas London 4

Bespoke ‘LDN’ product has been designed and will be exclusively sold in-store.

adidas London 5

adidas London 5

Across four floors, adidas LDN features the very best of the brand across sport and style including the widest range of football apparel and footwear.

adidas NYC 1

adidas NYC 1

In December 2016, the Brand Flagship store 'adidas NYC' was opened on the legendary 5th Avenue in New York.

adidas NYC 3

adidas NYC 3

The store features a tunnel entrance, stands for live-game viewing on big screens, locker rooms instead of dressing rooms and track and field areas where consumers can test and experience…

adidas NYC 2

adidas NYC 2

Sustainability was core to the store design.

adidas NYC 4

adidas NYC 4

The store is designed according to the retail concept called 'Stadium' in the style of typical high school stadiums.

adidas’ largest Brand Flagship Store in the Asian-Pacific market is located at 800 Nanjing East Road in Shanghai and was opened in November 2018.

adidas Brand Flagship Store in Shanghai 1

adidas’ largest Brand Flagship Store in the Asian-Pacific market is located at 800 Nanjing East Road in Shanghai and was opened in November 2018.

The Nanjing East Road is known as China's No. 1 shopping street.

adidas Brand Flagship Store in Shanghai 3

The Nanjing East Road is known as China's No. 1 shopping street.

The store features a Run Lab and a Creator Hub for customized services.

adidas Brand Flagship Store in Shanghai 2

The store features a Run Lab and a Creator Hub for customized services.

adidas opened the very first European Brand Flagship Store on 22 Avenue des Champs-Elysées in Paris in January 2019.

adidas Brand Flagship Store in Paris 1

adidas opened the very first European Brand Flagship Store on 22 Avenue des Champs-Elysées in Paris in January 2019.

adidas Brand Flagship Store in Paris 2

Parley products at the adidas Brand Flagship Store in Paris.

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Logos

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adidas Headquarters

The company headquarters in Herzogenaurach, Germany, is called ‘World of Sports’. The expansion of the site was completed in 2019. The newly constructed office building 'Arena' is reminiscent of a football stadium.

adidas headquarters – The 'World of Sports' in Herzogenaurach, Germany

The company headquarters in Herzogenaurach, Germany, is called ‘World of Sports’. The expansion of the site was completed in 2019. The newly constructed office building 'Arena' is reminiscent of a football stadium and offers space for more than 2,000 employees on 52,000 square meters. The Halftime building has been in operation since 2018. This provides employees with another company restaurant and meeting rooms. In the modern 'Laces'office building, completed in 2011, around 1,700 employees are working on the global strategy of the adidas brand.

Sports Culture

Sports Culture

Sports Culture

The corporate sites provide a wide range of sporting facilities such as gyms, soccer pitches, beach volleyball courts, a tennis court, basketball courts, CrossFit boxes and a bouldering and climbing facility, which can be used individually or during the numerous courses and events that are organized.

Innovation

Innovation

Innovation is deeply rooted in adidas' culture. To drive innovation, we build on an open collaboration between adidas and partners from industry, sports and entertainment, as well as consumers, alongside our own research and development team, the 'adidas Future Team' and its testing facilities such as the 'adidas FutureLab'.

Workplaces

Workplaces

Inside the building, adidas has implemented an innovative, flexible workplace concept that combines the advantages of open, communicative areas with those of retreat areas for focused activities and meetings. adidas developed this concept as part of a multi-year trial in a purpose-built building. The concept is currently being implemented at all of the company's office locations. At the company-own 'MakerLab' in Herzogenaurach, Portland, Oregon and at the Brookly Creator Farm in New York, employees can let their creativity flow and put their ideas directly into practice thanks to a variety of materials and technologies available or learn new skills in workshops.

adidas Stores

adidas Stores

Our stores' design follows consistent retail concepts called 'Stadium' and 'Neighbourhood'. The world's largest and most modern adidas stores include 'adidas NYC' on 5th Avenue in Manhattan, New York, the Shanghai store on Nanjing East Road and the Brand Flagship Store on Avenue des Champs-Elysées in Paris.