Jan 23, 2023

The adidas value series

In a company that prides itself on diversity, where 160 nationalities bring their uniqueness to work each day, our values unite us. Our values of COURAGE, OWNERSHIP, INNOVATION, TEAMPLAY, INTEGRITY and RESPECT are closely tied to our culture and ultimately are the essence of our identity. Our values offer clarity on the essential behaviors and mindsets that we value in our colleagues and represent the attitude we want to see in each other. Values show us what is important help us achieve our best performance. Check out this series of stories on the adidas Values and what they mean to us.