Sep 09, 2025 • culture

Ironman World Champion Patrick Lange Shares His Secrets to Success

Long time adidas partner and three-time winner of one of the world’s most challenging triathlons talks about motivation, self-belief, and mental strategies.
by Jon GreenhalghEditor

When Patrick Lange speaks, the room listens – not just because he’s a three-time Ironman World Champion, but because he exudes sincerity and humility with contagious passion. During his recent visit to our HQ in Herzogenaurach, Germany, the endurance icon opened up on some of his recent experiences as a world-class triathlete and how he addresses the ups and downs of his trade. 

A group of adidas employees sit in lounge chairs in a circle with Patrick Lange for a group interview

When you know, you know 

In Kona – the mecca of Ironman triathlon – Patrick just knew that the moment was his. 

“As soon as I got off the bike, I knew,” he said. “With the first ten steps, I felt it: today I can win.” 

It’s a moment few outside the sport can truly grasp. How can anyone say that after six hours of racing they’ve got that winning feeling? But for Patrick, these steps said everything. “That early feeling gave me the confidence to push. I ran the first 10K of the marathon in 36 minutes. I knew I had them.”  

This wasn’t unbridled bravado – it was a sense forged by thousands of hours of training.  

But while claiming world titles is the absolute highlight of his exceptional career, it’s also important to acknowledge the adverse impact injuries have presented along the way. 


Showing grit 

No athlete is immune to injury. Having taken a step back from competing in Ireland, Texas earlier this year, Patrick was reunited with the world of competitive Ironman triathlon at the European Championships in Frankfurt, Germany. 

“Coming back from injury is always tough, and I knew that Frankfurt would be a hard race. I went into that race expecting some tough times, which actually makes the suffering much easier. But as someone who grew up near Frankfurt – and with this race being the European Championship – I was determined to get back out there. I was also pretty sure that it was going to be the last time I’d be racing this course. I wanted to enjoy it as much as possible, even though I’d be in a world of pain.”  

Side view of Patrick running with a lake in the background and trees
Front view of Patrick running on a paved pin the forest

Embracing mental strategies 

When the pain kicks in, it’s important to keep your mind sharp and your focus on the end goal. Even champions have bad days. In instances such as this, Patrick visualizes his proudest moment: crossing the finish line in Kona, Hawaii.  

Beyond reflecting on former victories, he embraces other strategies that ensure he stays on track hour after grueling hour. 

“To get through any race – even without injuries – I always try to split them up into as many pieces as possible, and at Frankfurt this is easy as the course is basically four loops. This breaks the long haul up into manageable, bite-sized pieces.” 

Patrick has also worked with mental coaches to build tools for emotional regulation. Once prone to pre-race tension, he now thrives under pressure. At last year’s World Championships, where he was dismissed as a veteran among younger favorites, Patrick smiled knowingly. “They underestimated me. And that played right into my hands.” 

And then there’s the crowd. 

“When I win races it’s normally towards the end because I'm quite a good runner. When I’m trying to close a gap, I rely on the support of the spectators. That carries me a lot. You might not see it because I’ll be wearing a cap and mirrored sunglasses, but I hear everyone, and it always keeps me pushing to the end.” 

Patrick and his wife run together

Wife, manager… and onion? 

Discipline and focus are just two traits routinely associated with athletes; however, we should never underestimate the importance of their support network. 

“My wife Julia (who is also my manager) is the one person advising me when I need to take breaks as a way to get back out there. My original plan was to race in Ireland, Texas earlier this year, but in the end, I withdrew so that I could focus on recovering for the European and World Championships,” Patrick explains. 

“For me, my team is made up of lots of important people, but Julia probably has the biggest role. She has this amazing way of addressing situations by zooming out, leaving out emotions and in the end making the right decisions. If the decision to withdraw from Ireland was left purely to me, I would have been like, ‘OK, let's give it a try and **** it.’ If my leg explodes, I’d still try to run through the pain. It’s like I don't care. I know that sounds stupid, but I'm a racer at heart and I just desperately want to compete. 

“In contrast, Julia looks at the bigger picture and tells me to take a break and recover. She tells me that we will come back stronger and tackle the World Championships. She’s very important to me and she’s the one who really makes all the difference.” 

Patrick Lange, the winner holds the finish line tape above his head in Kona, Hawaii

Leaving a legacy 

The Ironman marathon record Patrick formerly held was broken just days before this conversation. But that doesn’t bother him. 

“I might not be the fastest anymore,” he said smiling, “but I helped push the sport to a place where 2:30 marathons are now the standard. That’s a legacy.” 

For Patrick Lange, it’s not just about records or podiums. It’s about meaning. About inspiring the next athlete. About finding clarity through the victories, the pain, and those first ten steps. 

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